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Travel agency . This present assignment is based on EasyJet, which belongs to airline sector. This company is a low cost European airline
Airline industry is the fastest growing sectors which is contributing huge amount of share in the growth of United Kingdom. EasyJet offers its services at a very low cost as it helps people to avail airline services within the affordable prices. It can be said that it is the responsibility of travel consultant of EasyJet analyse those factors which influences the decision making process of travellers. There are numerous of factors which affects decision of passengers and some of these factors are described as below:
Price: Prices refers to the amount of particular services or product which paid by the one who is buying it. In relation to EasyJet, amount of the flight which is paid by travellers is considered as price in airlines industry. It is considered as the most essential factor which influences decision making of travellers. It can be said that if company maintains its low cost prices of flight then it will definitely persuade passenger to remain loyal with the same company for long term. Along with this, it will also become priority for travellers in their future decision making while planning for trip.
Services: Services refers to intangible experience which is offered by seller or organisation to the buyers in exchange of money. It is important for every organisation to offers high quality services to its customers in order to retain them for long term. In context to EasyJet, it is the another factor which influences decision making of passenger. Services includes quality of food, comfort zone, assistance of air hostess etc. As travellers not only give preference to price but they also examine the services which are experienced by them while travelling.
Brand: Another factor which influences decision making of travellers is the brand name of airline company. It can be said there are many travellers who gives priority to name of company whose services they are going to adopted by them. This factor is somewhat related to psychology of the users. These traveller only focuses on the name of organisation even if they have to pay extra amount on availing same service in comparison to other competitor who offers even better services in less price.
As per the above mentioned factors which influences passengers travel decisions. It can be said organisation like EasyJet can adopt these factors in order to retain present customers and also attract future candidates. In relation to airline sector, it is important for the tour operators to evaluate each and every factors so that organisation can take some preventive measures which are helpful in attracting customers. And these are described as below:
Price: Travel consultant of EasyJet should adopt effective pricing strategy in order to maintain their low cost prices of its flight. As, low pricing strategy helps in retaining current customers and attracting new customers as well. It can be said that the travel consultant of EasyJet can avail some reward points for its passenger which can be redeemed by them while booking future flights. This will also attract new customer as will feel influenced with benefit in monetary terms.
Services(convenience, prior experience): It is important for travel consultants to provide best class services to the travellers as it helps in attracting customers to use them again and again. In context to EasyJet, travel consultants of this company should focus on offering best quality services towards travellers and passengers. The company can improve its services by taking feedback from the customers as they it tell actual quality of services to the management team which are experienced by them during travel. Along with this, it will also guide in improving these services as per the requirement of the customers. This can be said that effective services of company increases satisfaction level of customer and they will surely do positive mouth publicity of services. As a result, new customers will feel attracted towards new and convenient service of the EasyJet airline.
Brand name: It is essential for the organisation to adopt effective marketing strategy in order to develop brand image of the company among customers. As it will contribute in popularising effectiveness of services which are offered to the customers during their travel. As a result, effective marketing strategy will not only improve brand name of the company but improve image of brand among customers. This will also attract customer as they are familiar with the brand name of company.
Purpose of trip: This is also an essential factor which influences decision making of travellers. Travel consultant of EasyJet can develop this factor as they can develop some new purposes of the trip as it develops interest of passengers in travelling. For example: EasyJet can deal with the tour operators who can plan some special package for visitors. This helps the company in increasing number of new passengers for the company as it will directly increase profitability ratio of the company.
Different types of tour operator:
Outbound tour operators: Outbound tour operators are the one who usually takes visitors from their own native country for the purpose of making them visit another one. In context to the travel industry, these kind of tour operators are quite popularise among visitors as its easier for visitor to travel and roam with their known people.
Specialist tour operators:
Inbound tour operators: This type of tour operator are the one who provide tour services within the country only to the native citizen. It can be said that inbound tour operators usually focuses on providing local services like pickup and drop services to the visitors.
Relevant legislations and role of trade bodies:
As per the above mentioned report it has been concluded that airline sector is the large part of service industry which contributes in economic development of country.
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