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The purpose of this report is to cover operational issues by which an international airport is suffering with. In this, the study will be on London Heathrow Airport, which is UK based and an international one serving England also. It is the third busiest airport in this world in its total traffic of passengers. It is handling maximum international passengers than any other airport around the globe (Hanlon, 2007).
Main focus of this report will be on operational issues as mentioned in a case study. According to the case, Heathrow is having a proposal of new runway for short and narrow distances in order to reduce unnecessary taxiing. If it operates it in a remote area, it results in an inefficient operation and therefore, leads to longer distance for taxiing, longer time for all the flights as well as more pollution. Major focus of this report will be on different measures Heathrow is taking at its airport (Maxon, 2014).
In Heathrow, terminal 1 had a lot of advantages and was successful for a long period of time. As it was covering long distance routes so passengers of this Heathrow airport got benefit of not using taxies on those areas. By terminal 2, the airport is getting advantage of various facilities, which are like spacious parking for cars and it is having cooling station too. It gives benefit to the passengers of choosing their preferable bar and restaurant among various alternatives. Because of some operational issues there, it was demolished in 2010 and combined with other building for redevelopment (Calder, 2000). According to terminal 3, Heathrow is having benefit of reduction in traffic and high improvement in security. In terms of passengers, they are getting good experience there. When terminal 2 was again redeveloped, it had better facilities and that is why, terminal 3 went into decline phase. A well developed check-in areas as well as a new baggage system were the main advantages in terminal 4. In this, both the airlines and passengers were satisfied. In Heathrow’s fifth terminal, transport network area of airport has been increased in order to cope up with large number of passengers (Hatch, 2003).
There are a lot of advantages of Heathrow’s facilities which it is providing to its airlines as well as to people using their business (Creation, 2007). Facility of family restaurants is able to earn high revenues for the business and making passengers satisfied. People who take hard drinks are having various options with them and it creates more profits for Heathrow international airport. Self and online check-in is those facilities which are helpful in providing security to people and organization. It creates high brand image in the market and gains trust of customers (Warn, 2005).
There are various issues which are involved in the operation of airport and airline services of Heathrow international which are increasing costs in organization. These are:
As every airport is governed by the Airport Act 1986, Heathrow is also one of them. Under the terms of this act, any airport which is having its annual turnover more than Rs 1 million, are subject to price control which is being imposed by the CAA. For Heathrow, CAA made it mandatory to accomplish particular targets by delivering high service quality to the users (Graham, 2003).
Heathrow is one of the highest leading airlines among several of them globally. It is having some issues regarding its operating cost, for which it is taking corrective measures also. It is running its business by fulfilling all regulations and taking security measures in order to save organization from any unethical activity. It takes anti-terrorism measures to tighten the security and protecting itself as well as passengers. By getting trust and confidence of people on it, Heathrow is having high brand image in market (Garham, 2008). As it provides best quality with best technology, this feature makes it able to gain advantage over competition.
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