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Introduction to Business and Management

  • Course Code: MRes
  • Course Title: Introduction to Business and Management
  • Country: UK
  • University: INTO University of Stirling

"You are expected to write an individual 2000-word report comparing and contrasting two different companies operating in the same industry. We encourage you to choose a large organisation for which you are sure you can find a lot of relevant information through the e-library resources, company website, relevant industry report and financial and specialised press. When choosing a company operating in several industries, please focus on one industry only as otherwise you will not have enough space to provide an accurate analysis."

1.Select two different companies operating in the same industry. Who have you selected?
2.Create a skeleton structure for your report:

1. Title Page

2. Contents Page

3. Introduction

I. Brief introduction to organisation 1.

  • This should not include the entire history of the organisation. 
  • Who is the organisation?
  • What industry is the organisation part of?
  • What products/ services does this organisation produce?
  • What is the financial status of the organisation?
  • Etc.

II. Brief introduction to organisation 2.

  • This should not include the entire history of the organisation.
  • Who is the organisation?
  • What industry is the organisation part of?
  • What products/ services does this organisation produce?
  • What is the financial status of the organisation?
  • Etc.
  • 3. Justify - Why did you choose these organisations?

3. The External Environment - What is the External Environment?

I. PESTLE Analysis Table - bullet points, each point must be Harvard Referenced.

  • PESTLE Analysis summary of the key findings from the table applied to organisation 1.
  • PESTLE Analysis summary of the key findings from the table applied to organisation 2.

II. Porters Five Forces - bullet points, each point must be Harvard Referenced.

  • Porters Five Forces summary of the key findings from the table applied to organisation 1.
  • Porters Five Forces summary of the key findings from the table applied to organisation 2.

III. Competition Matrix - bullet points, each point must be Harvard Referenced.

  • Competition Matrix summary of the key findings from the table applied to organisation 1.
  • Competition Matrix summary of the key findings from the table applied to organisation 2.

4. The Organisational Structure - What are the structures that these organisations use?

  • Which structure does organisation 1 use? Horizontal, Vertical, Matrix etc. Describe the structures using the business terminology - function, division, role, team, differentiation etc.
  • Which structure does organisation 2 use? Horizontal, Vertical, Matrix etc. Describe the structures using the business terminology - function, division, role, team, differentiation etc.

5. Organisational Performance - How are these organisations performing in their marketplace?

I. SWOT Analysis - bullet points, each point must be Harvard Referenced.  

  1. 1.SWOT summary of the key findings from the table applied to organisation 1.
  2. 2.SWOT summary of the key findings from the table applied to organisation 2.

II. Five Performance measures applied to organisation 1.

III. Five Performance measures applied to organisation 2.

IV. Financial Performance (Use the results from your Competitive Matrix - bullet points, each point must be Harvard Referenced.)

6. Comparison and Conclusion

I. Summarise the comparison made throughout the report between organisation 1 and organisation 2.

II. Compare the difference in approaches between the organisations working in the same external environment and how these different approaches have resulted in different performances for organisation 1 and organisation 2.

  • For example: If organisation 1 focuses on a flexible structure to allow it to adapt quickly to market changes, has organisation 1 been more financially successful in the marketplace? Has organisation 1 gained a larger market share?

7. All statements of fact, figures, information must be fully Harvard Referenced.

Solution

Introduction

Introduction

This report is based on tow companies which are Coca Cola and Pepsi, these both produce soft drinks in market. Coca cola is carbonated soft drink manufacturing company. Originally it is intended as patent medicine. The current formula of Coca cola remains a trade secret. Coca cola company produce a variant of products such as diet coke, coca cola zero sugar, and also provide the drinks in different flavours like mango, cherry, vanilla and many more. And it have different products like RT cola, afri cola, postobon, Inka kola, and etc. The revenue of coca cola in the year of 2018 was £28.45 billion and net income of company in 2018 was £5.74 billion. On the other hand Pepsi is also carbonated soft drink manufactured by Pepsi.

Reason for choosing thee company is their strong brand image in the market and financial condition of the company. Another reason of choosing these companies is to its status and facility that they provide to their customers via offering different offers in the market.
External environment 

External environment is that which is everything outside the company that affect the organisation as whole and may create problem in operating in new country and influence its decision making process as well.

1.1 PESTLE Analysis of Coca Cola Company

Political Factors

  • Political condition specially in foreign market such as civil conflicts, governmental changes affect the company.
  • Changes in non alcoholic business era like competitive products and pricing policy pressures the company to earn share in sales in worldwide market compared to rivals (Asiedu, 2016).

Economical Factors

  • Staggering declines in soda consumption in market may hurt t he coca cola sales.
  • Economic crisis affect the Coca cola and its sales. As in 2017 coca cola announced a number of factory closures across he world in a bid to refine its supply chain.

Social Factors

  • As per the demand of the customers and and nature of the peoples coca cola produce its zero sugar drinks and diet cola for the heath care of them.

Technological Factors

  • Coca cola presently adopt a latest technology I organisation to employing a unique program called bridge program which aim is to adopt new techniques to grow faster than competitors.

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