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Methodology Section

Babies are gift of God and it is very important for any of the parent to take proper care of them. With this respect, it is essential to have proper knowledge regarding the food which can be provided to them. In this context, it got read in an magazine about Ella's Kitchen which provides organic baby and toddler food. It was founded by Paul Lindley in the year 2006. A friend of mine happened to be friend of Paul Lindley. My friend arraigned the opportunity to take interview of Paul Lindley. As the owner for the cited firm was outside town so I took telephonic interview. All the information has been collected through telephonic interview.

SUCCESS STORY OF PAUL LINDLEY: A MAN WITH CONFIDENCE AND POSITIVITY

He created organic baby and toddler food so that babies can grow fast and get proper proteins which are help them to grow. He is very convincing and is full of positivity, enthusiasm and confidence. These qualities make anyone to feel comfortable to talk to him. He remembers most of the incidents which he faced during this childhood and he is a person who learns from his mistakes. Most importantly he is person who never looses hope and push himself forward to overcome the issue.

Background and start-up

What motivated you to get into business?

My motivation was my daughter Ella. I am very passionate to look upon the health of by children and it motivated me to come up with this idea.

Specific trigger that finally got you into business?