Introduction Customer Experience Management refers to the process undertaken by companies to organise and monitor interactions between the customers and the firm throughout customer life cycle. The main agenda of Customer Experience Management is to foster loyalty of customers and optimize their ...

Introduction Consumers are the people which purchase goods and services from organisation in order to avail it for personal use. They are the people which assist in sales and revenue of organisation. Restaurant is the place where food is prepared and served. These days, there is more scope of ...

Introduction Customer experience plays an essential role in the growth of every industry. It is considered as important tool by which hospitality industry can improve their sustainability at market place. Present report is based on Burger King which is an American fast food restaurant which is ...

Introduction Customer is the king of market and to keep them satisfied is crucial for any business. Because of the same reason there is huge increase in the concepts that aim to develop the relationship with buyer as it has a positive impact on the final performance of the company. CRM i.e. ...

A. Front Office Essay The Front Office Managers of the Hotel act as the face of the hotel, they are the one who welcome and greet the guests of the hotel, it also provides guidance and assistance to the guests during their visit and stay(Ammachathram, 2018). In hotel and hospitality industry front ...

Introduction Customers play vital role in growth and success of organisation. Their needs and preferences must be considered by management of business in order to satisfy them and attain long term sustainability of business in market (Verhoef and Lemon, 2015). It is also required by manager to ...