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British Telecom is UK's Multinational Telecommunications service provider, headquartered in London. The company has its operations in 170 nation of the world. The main activities of the company relates with the provision of fixed line services, mobile and TV products and services (British Telecom, n.d). British Telecom sells their products and services to small and medium enterprise, consumers and many other public sector organizations. The main aim of the company is to help the customers in this ever changing world. The marketing mix and tactics is adopted by the organization as per their objectives as well as the needs and wants of the customers (Kotler, 2008).
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