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Various Core Leadership Skills Required in CoCa Cola Company

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Role of Leadership Skills in Company

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Introduction

The coco cola company is the worldwide leading organization related with the beverages including non intoxicating serving, sweetener, foodstuff. It provides 450 brands all over the world in more then 150 nations. There are some sugar free drinks associated with this brand like zero sugar cock, coconut water, sprite, green tea , FANTA. By considering bottling members it employees more than 690,000 people across globally. It provides wide range of scope, wide range of services, wide range of different items associated with coca cola and diversify its business through out the world. It also make some environmental friendly equations in order to protect environment from disaster or harm. Before coming to market for consumption purpose coca cola adopted some laboratory testing techniques in order to prove its health related concerns. Today in this world , there is a great demand of this product. There are some strategies associated with this company according to the products and services . The different products associated with coco cola are manufactured by latest and best technological services. The company maintain high quality standards according to the water, chemicals, flavours , preservatives, acid regulators in order to make the product as valuable and healthy.

Task 1

Examine The Leadership Styles Of The Following Ceos Of Coca-Cola: Robert Goizueta, Douglas Iv-Ester, Douglas Daft And e. Neville Is-Dell.

According to Douglas,Leadership style can be represented as managerial,visionary or plan of action. The visionary style is based on the visualizations of thoughts, experiences and ideas. Visualization is based on the complete observation of different situations and conditions in order to achieve aims and objectives. Managerial leaders roles rare based on the risk and assessment criteria of attaining targets in order come with all the expectations and aspirations and fulfill basic necessities. They involved in decision making procedure with the team members. They are considered as conservative and regulative . Conservative in the sense of conserving and protecting all the powers and regulative in the sense of regulate all the duties and rules according to the organization associated with the leaders. Leaders are very determines influences the positive environment among the team members. They are very enthusiastic and provides motivational thoughts and ideas in organization . Democratic leader are those leaders who assist democracy or freedom among the team members. By taking their ideas and concepts , they are broad thinker and very responsible towards the organization. Participative leaders are those personality trait of a leader in which they involve in all the good and bad situations of the organization culture. They provide their complete participation and interest according to handle all the disputes and attending all the welfare programmes associated with organization culture. Visionary leaders are very imaginative or ideological . They believe in changing a thinking of the people by changing their mind and boos-ten up their morale . They believe that change is the only thing which is constant in the life. Without change one cannot survive, it is important for an individual to change according to the situation and factors. In order to change the world, one should adopt change by self. This is the very powerful methods or idea in order to achieve success in life or to become successful. Achievement oriented leader are those who completely focus on to achieve targets and make strategies according to that. They are very determined and strong leaders. They influence the team by hard-working and smart thinking. They encourage their team in order to influence confidence building methods or ideas. They are very supportive leaders. They support the team as well as the organization in difficult situations by introducing new methods of problem solving analysis. They create performance development strategies with the help of managers and high authority in order to improve or develop the performance of the employees. The basic and important motive of the leaders to impart motivation by encouragement and appreciation. The leadership is the process of influence between a leader and those who are followers. The role of leader is to influence the team members in order to perform well and attain targets. These are above styles and character traits of leaderships.

Robert Woodruff, was considered as coca colas sole quality agent in order to revived the company by taking the role of CEO in the year 1923 at the same position for many years. The strategy created by him was related to revitalize the company in order to put some extra efforts in his work by changing and updating new methods of COKE”S development . The personality trait of Iv ester's was brilliant at that time due to his rationality and organized way of processing and operating the organization. The time when he was under the supervision , the UK controllers and several administrators such as Disney and wall mart was disoriented by coca cola. The disorientations of coca cola stores consisted of coca cola organizations had also taken place at the time. During the time of Iv ester's session the faint status of us dollar which has contributed to the coca colas earnings get stronger and powerful.

According to Daft, he made the strategy of passion of learning the various contrasting tastes globally , through his own learning experience. He was a very valuable and motivated leader at that time and believe in experiencing the different cultures and world preferences. He profound his leadership role at coca cola by the strategy of adopting respects for many deviation and sameness across the world and different types of civilization or tastes. He was a very leader at the time of his governance and not like communicate, share and facing the media, he was not like to advertising his personalty traits. He was known to conflict resolving leader at the time of his tenure. He perform well in order to maintain good and friendly relations with the coca cola enterprises with respect to improve the business and trade strategy. Under the supervision of drafts , there was an amazing improvement in making new goods in order to change the calcium ameliorated servings into vitamins fortified drinks. These are the following changes and renovations made by different leaders in order to make coke a best deal.

Task 2

How effective were their leadership styles in navigating Coca-Cola through the strategic challenges it faced and in enhancing its performance?

According to Goizueta visualization coca cola become very less progressive and discovered the aspirations of major changes. He again discovered the idea of making changes according to the world changes. By taking risks he adopted some changes according to the progress of the coca cola. And as a result the company engages in many business activities like soft drinks, tea, beverage, plastic, power apparatus, industrial water treatments and chemical compound plants. He developed the idea of economic earnings as a result, the method of economical worth added is regarded as an instrument for increasing share owner financial condition. He adopted the rational style in order to create wealth . The net production of coca cola was 85 % in foreign countries. Goizuets provided some rewards in order to order to encourage employees of the organization for the success and out puts. Rewards are provided by the monetary benefits paid to the employees in recognition to their outstanding performance.

The new strategy named as coco cola enterprises came and spread through out the public , with coco cola bearing a scheme which consists of extra 47 percentage of items. . This strategy provided assistance to coco cola in order to cut down liabilities and diversifying its business in order to generate more capital . During 1989 the formula of coke introduced by the concept of sugary chemical formula and this method is the implementation of traditional methodology of coke in order to gave tough competition to PEPSI in which laboratory testing was good at that time. The foundation of the coca cola company was made by GOIZUETA according to financial, organizational and cultural level by making coke to the highest degree of visited organization. The company carried the partnership with mac dowels, domino's and pizza hut by exclusive prices in order to take drinks with the healthy meal. The different products associated with coco cola are manufactured by latest and best technological services. The company maintain high quality standards according to the water, chemicals, flavours , preservatives, acid regulators in order to make the product as valuable and healthy. There are some issues related with the heath , GOIZUETA adopted some strategic methodologies with the concerned laboratories in order to take considerations with health and the report stated as that cock is a healthy drink. Above these are strategic challenges faced by coco cola. Through these challenges the company can chive its targets and broaden out its opportunities to a wider aspect.

Robert woodruff was regarded as the revitalizing sole agent in order to make coke as best serving drink company. The aims and objectives under his tenure was related with hard work , motivation and revising plans. According to iv esters he believe in rational thinking and diversify its learning experiences in order to know the similarities and differences across the world. He believe in providing respect to the other society and culture. Draft was a very passionate leader at the time of his tenure. He was a reserved and not interested to advertised his personality. These are the different characteristic traits of several leaders in order to make coke as an amazing serving drink company.

3 Were the decisions taken by the board to select Iv ester, Daft and Is-dell and to fire Iv ester and Daft appropriate?

The board decisions according to the company in order to select Ivster, draft and is dell is appropriate and valuable. The reason behind this statement is that they are leaders who made coco coal a brand company, they are highly involved in all the decisions in order to develop new methods in the company (Keller, Parameswaran and Jacob, 2011). They encouraged employees by motivation and appreciation. They have taken risks for the benefits of the the company. They promote some ideas of economic profit. They implemented some methods in order to take rid of financial crises. They encourage people in risk taking and decision making analysis. The challenges made by draft is to get free of business firm bureaucrat-ism and provide the greatest judgement building ability to the directors. He made the institution attempt into the double-quick flourishing domain of effervescent serving. Is-dells made some future plans according to the growth and success of the company. He was a very confident leader at that time and provided some ideas in order to compete with the other industries like PEPSI. These are the appropriate and valuable reasons according to the board decisions. By this the company diversify its opportunities to wider aspect and attain success (Keller, 2011).

Conclusion

From the above discussion , it can be concluded that, there are different styles of leader ship which influences the company in order to develop and attain success as well. In this session we learned about different character traits of the leader . They influence by different factors like confidence, motivation, encouragement, appreciation. The overall session is about the growth and development of the company coco cola and different methodologies of attaining growth and success in order to broaden the opportunities and attain success. The coco cola company is the worldwide leading organization related with the beverages including non intoxicating serving, sweetener, foodstuff. It provides 450 brands all over the world in more then 150 nations. There are some sugar free drinks associated with this brand like zero sugar cock, coconut water, sprite, green tea , FANTA. By above these methods and findings , there are different opportunities concerned with the company and how to diversify its challenges.

References

  • Keller, K. L., Parameswaran, M. G & Jacob, I. (2011). Strategic brand management: Building measuring and managing brand equity. Pearson Education India.
  • Aaker, D. A & Joachimsthaler, E. (2012). Brand leadership. Simon and Schuster.
  • Rothaermel, F. T. (2015). Strategic management. New York, NY: McGraw-Hill.
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  • Pitta, D & Pitta, E. (2012). Transforming the nature and scope of new product development. Journal of Product & Brand Management.
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  • Klettner, A., Clarke, T & Boersma, M. (2014). The governance of corporate sustainability: Empirical insights into the development, leadership and implementation of responsible business strategy. Journal of Business Ethics.
  • Leavy, B. (2012). Getting back to what matters–creating long-term economic and social value. Strategy & Leadership.
  • Atsmon, Y & et. al., (2012). Winning the $30 trillion decathlon: going for gold in emerging markets. McKinsey Quarterly.
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