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Looking the present era, internet and online media is one of the most effective sales management function. Especially social networking sites such as Facebook, Twitter, and Instagram etc. are used effectively to promote the products and services of the firm (Blythe. 2009). Herein, Michel’s Manicure & Pedicure Salon can use these social media tools to promote its offering. There are large number of people that are associated with these networking sites which will help cited firm to target large number of audience within incurring higher cost of marketing.
In this, owners of the Michel’s Manicure & Pedicure Salon has to make sure that they use relevant hashtags on different networking sites so as to make services visible to the audience. Further, management can also develops brand by constantly using hashtags to promote different contests, new products etc. However, with site like Facebook, saloon can take advantage of targeting options. Along with this, highlight with the help of posting real products and users review that available products can solve various problems related to hair and other services (Roesler, 2013). There are customers that consider price as the major concern show them with the help of social media that Michel’s Manicure & Pedicure Salon is offering different services at affordable prices.
Benefits of social media:
Limitations of social media:
Currently the percentage of people using online sources to buy the products and services are increasing constantly. In this regard, personal selling has been affected the most. Personal selling can be defined as the process which businesses use human resource to sell the products and services to customers by meeting them face to face. The main purpose of personal selling is that it encourages or influence customer to buy products by sharing its information (Brassington and Pettitt, 2003). However, in marketing strategy of the Michel’s Manicure & Pedicure Salon personal selling will play significant role because sales persons are the one who are in market always therefore they understand the needs and wants of market effectively which indeed helps company to offer products and services as per the needs. While in terms of pricing, sales representatives can help in determining the price of the product in numerous way such as on the basis of market dynamics they can provide fruitful information to the management of Michel’s Manicure & Pedicure Salon on the basis of which they can set the price of varied services in salon. Further, personal selling ensure that product is available for the customers in the market and lastly, sales persons understand the way in which customer requires the information therefore helps cited firm to develop appropriate marketing strategy (Pedler, Burgoyne and Boydell, 2006). There are several businesses that will be affected adversely if personal selling is taken out form the equation of marketing such as: Banking and financial institutions, hospitality firms and automobile companies. Therefore, these are some of the companies and sectors that will be affected mostly if they stop interacting with customer directly.
Qualitative and quantitative are the two most significant technique of sales management which are used by several companies to gather data regarding the target market so that accordingly different sales strategies can be framed. Herein, senior authority of Michel’s Manicure & Pedicure Salon can make use of both the approaches as they both provide great deal of support in making smart and effective decisions regarding sales strategies. Through the help of qualitative technique, management of Michel’s Manicure & Pedicure Salon can collect the data related to past sales performance of competitors in terms of sales figures so that demand of the products and services can be identified (Waarden, Benavent and Castéran, 2013). The main advantage of this approach is that, researcher can easily gather wide range of valuable information on the basis of which smart decision can be made. Thereafter, with the help of quantitative approach, market researcher focuses on recording the responses of consumer with the help of questionnaires and collect wide range of reliable and valuable information regarding the products and services. Therefore, with the help of both the approaches sales management, top level management of Michel’s Manicure & Pedicure Salon can gather wide range of data or information regarding demand, revenues and sales performance etc. of the industry and accordingly indulge different strategies to sell the Medicare and Pedicure services (Adcock, 2001).
Skills and abilities are the most important aspect that management of Michel’s Manicure & Pedicure Salon has to focus on while recruiting the individual as a sales personnel. However, sales is considered as the most difficult operations to carry out therefore, skills and attributes required by the individual should be fulfilling the expectations. Following are the skills required for a sales person of Michel’s Manicure & Pedicure Salon:
Virgin Atlantic is one of the leading companies in airline industry because of highly satisfied workforce. There strategies employed by management is effective in terms of motivating the employees and retaining them for the long run. Following is the recruitment process of Virgin Atlantic:
Group interview scenario: It is the first part of the entire interview that individual has to face in order to get selected in the Virgin Atlantic. Under this, individual has to go through group discussions with batch of 10 people for 15 minutes. The main purpose of this section is to understand the basic skills and attributes of the person towards contemporary scenario (Virgin Atlantic Assessment Criteria, 2015).
Face to face interview: This is the second and final stage in which recruitment panel takes the face to face interview of those individuals who come through first stage. In this, on the basis of resume and attributes of the individual entire process is conducted and decision is made.
Assessment centre: This is the method with the help of which management of Virgin Atlantic assess to strengths and developments needs of employees so that various training and development sessions are being organised in order to enhance the expected skills and attributes of the individual.
Group discussions: The main purpose behind this approach of the cited firm is that, according to them group discussion is a useful tool to help them understand how to relate employees of different department in order to work in a team and generate positive outcomes (Venugopal, 2008).
Ability Tests: Through this, abilities and aptitudes of employee is measured so that gaps and lacking areas can be identified and accordingly strategies and tactics can be developed to enhance the skills.
There are several prominent trade exhibitions/trade fairs based in Europe which can be useful for the top level management of Michel’s Manicure & Pedicure Salon in marketing and promoting its products and services around the whole country.
Beauty Trade Special: It is the trade fair for Beauticians, Pedicures and Manicurists in the Hertogenbosch, Netherlands is one of the biggest trade where top level management of Michel’s Manicure & Pedicure Salon can enter and showcase their products and services as large number of people around the globe attend this fair.
Beauty Show Krasnodar: It is the Exhibition of Perfumery and Cosmetics, Equipment and Accessories for Hair-Dresser's, Nail Centres, Fitness Clubs and Beauty Shops in Krasnodar, Russia which also attract large number of people.
Trends of Beauty: It is the fair for the Cosmetics sector in Graz, Austria and will be another good opportunity for the owner of Michel’s Manicure & Pedicure Salon to market and promote the products and services (Trends of Beauty Trade Fair for the Cosmetics Sector, 2016).
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