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Operations management plays an important role in the development of an organization. It is an administrative business practice which focuses on yielding highest productivity within organization (Operations and Project Management. 2019). In this report, The organization taken is Samsung in which as a Manager Research and New Product Development, the company wants to enter into the Large Screen Television Market. It wants to develop a minimum screen size of 58 inches or more, which include stadium and park screen. In this report, the effectiveness of operations management principles are critically analysed and reviewed. The concepts of continuous improvement in an operational context is applied. Project Life Cycle and it's applications are critically analysed and reviewed so that the new project can be successfully implemented in the company.
In an organization, operations is the conduction of different tasks. These different tasks are the happenings in a systematic way. The management of these tasks according to increase the productivity is known as operations management. It includes the management of the firm from manufacturing to delivery of goods and services. It is an important function within the company through which planning, organizing and investigating different situations of company included. It is a multidisciplinary approach which is used by organizations for optimizing maximum output from the employees. To increase the efficiency of the company, there are different principles of operations management. In case of Samsung the principles of operations management are stated as below:
Principles of Operations Management
It is the basic principles of operations management. It should focus on the problem rather than the techniques (Artto, K., Ahola, T. and Vartiainen, V., 2016). There is no universe solution for each and every problem. Therefore, Samsung should focus on the issue which has to be resolved. Each and every issue has its own way of handling, that is why Samsung should focus on the issue rather than the techniques which can be used to handle it.
An organization have different operational functions that are interconnected with each other. It is the responsibility of manager to handle each operations with effectiveness. If an operations is not performing well it can affect other also. In case of Samsung, the company should process all it's functions with effectiveness. This will integrate all of its department to work with each other. Thus the productivity and profitability will be increased.
According to this principle, 80% of the success of an organization depends upon following the basics of business while rest depends upon the innovation, thinking and perception of the leader (Fleming, Q. W. and Koppelman, J. M., 2016). In case of Samsung, it is going to invest in launching the large screens. Therefore to successfully implement the product in market, company should follow the basic rules of performing the business. These principles can be management, operations etc.
This principle suggests that the managers an leaders should be accountable to the management of an organization. There should focus on the functioning of the firm, whether all tasks are running according to the objective or not. In case of Samsung, the managers should focus on promoting the products through different marketing channels.
The operations management of a company should not be static in nature. The dynamic nature will help the company in adopting new trends and technology. Samsung is lack in taking feedback from its customers that is why the customers are paying less attention towards the product. Customers are the end user of the product therefore feedback is important for the company.
The manager has the responsibility to motivate its employees so that they work with their potential (Gilbert and et. al., 2015). In case of Samsung, the manager of company should motivate its employees to work harder so that their new products can attract a number of customers from market. This will increase the chances of sustainability of products into market.
It is a statistical based, data driven approach which is used to eliminate the defects in a product, service or process. There is a problem solving methodology behind six-sigma. The approach is known as DMAIC which is defined below:
It is the step in which the needs and demands of customer are elaborated in an effective way (Glukhov, V. V., Ilin, I. V. and Levina, A. I., 2015). Apart from the elaboration this step also provide the guidance to successfully implement those needs in the product.In case of Samsung, the needs and demands of customers will help the company to sustain there product into market.
This step is helpful in measuring the appropriate situation of the product. It also help in measuring the improvement that was done in the actual state. The resources which are necessary for the development of product are availed by this step. In case of Samsung, this step will help in measuring the improvements that has done.
In this stage the issue and their solution is analysed so that they can be implemented effectively. In case of Samsung, analysis of issues related with the new product will help the company to sustain their product into market.
This step will help Samsung to improve the analysed issue so that the product will satisfy the targetted customers. This will increase the productivity and profitability of company.
In this step, suitable and effective measures are provided to balance all the activities related to manufacturing (Harrison, F. and Lock, D., 2017). In case of Samsung, the product will sustain if effective measures has been implemented.
It is the principle which allow the operational managers of Samsung to think innovative ideas and implement them in their product. This step consists of 5 principles such as Define Value, Map Value Stream, create flow, establish pull and pursuit perfection. Since, company is launching itself in producing the large television there fore this step will help the company in making the product feasible for its customers. The five principles of lean management are stated as below:
Value of a product always depends upon the needs and requirement of customers. The needs and demands of customer can specify the manufacturing and delivery of product (Kerzner, H. and Kerzner, H. R., 2017). Apart form that, the pricing, requirement and other important information also depend upon the customer. In case of Samsung, the value of product can be determined with the help of above factors and thus effective chances of sustainability of the product.
In this step, the goal is to use the customer's value as the reference point and identify all the activities that contribute to these values. Those activities which are not participating in the valuer are considered as the waste. The waste is considered in two types as pure waste should be eliminated and the other should be reduced as much as possible. In case of Samsung, the company can value their product by reducing and eliminating the wastage.
The removal of wastes allow the company to pursue all the tasks smoothly without interruption and delay. Some strategies can be used by the companies so that effective implementation of product can be done in market (Kundu, A., Jain, V., Kumar, S. and Chandra, C., 2015). In case of Samsung, the strategies are breaking down steps, reconfiguring the production steps etc.
In this step, inventory cost is considered to be one of the most important waste. Samsung should manufacture the number of products which are required by the company. This will help the company in reducing inventory cost.
In this step, a company cannot produce all commodities in same order. Therefore, perfection should be there in the product so that the product of Samsung can attract a number of customers to their premise.
Organizational changes are must to sustain a business in market. Samsung should ensure that the desired changes must be implemented within the organization. As the time cross, the changes and demands of customers also changes (Lam, J. S. L. and Lai, K. H., 2015). These are static in nature, therefore companies should take regular feedback from the customers so that effective changes can be implemented. This will not only satisfy the customers but also increase the productivity of company. To adopt the changes required y companies, they have to develop the strategies and plans with employees and subordinates. This will allow the employees to to share their important point of view to the company. The continuous improvement plan for Samsung is discussed underneath.
Continuous Improvement Plan
Due to lack of marketing activities, the product of Samsung found less attention from customers. Due to this the customers are not aware of the large screens of Company.
In recent condition, company does not promoted the product fairly. Due to this the purchasing of products from company is not increasing. The customers are paying less attention towards the product of company.
To increase the sale of large television screens, company should promote their products through television, social marketing, concerting events etc. These are the strategies by which company can gain attention of customers and thus their sale increases.
The company is lacking in taking the feedback from customers. This decreases their faith towards the company. The customer is not feeling important towards the company.
In recent condition, company does not pay attention to the customers after selling their product. This increases dissatisfaction among the customers. There are less attendants who focus on taking feedback from customers.
To increase the satisfaction level among the customers the company should take feedback from its customer. This will not increase faith among the customers but also they give valuable feedback to company which will be helpful in pursuing precious improvement in the product.
In the above improvement plan the company has improved two deficiencies, due to which it is lacking in selling its products according to the demand (Nicholas, J. M. and Steyn, H., 2017). The first issue is that the company is lacking in promoting the product due to which the customers are paying less attention towards the product. To increase the selling, it has promoted its product through different marketing channels such as television, social media, events etc. With the help of advertising the product, the customers will start to pay attention towards product and thus the sell of the company will increase automatically.
In other case, the company is lacking in taking the after sale feedback from customers. This makes the customer to feel unimportant for the company. Thus there sell decreases. To counter this situation, they should take valuable feedback from its customer. This will not increase faith faith among them but also help in improving the quality of product. Thus the sell of product will increase.
Effective Strategies to implement continuous improvement plan
To implement the continuous improvement plan, Samsung requires to implement some strategies so that gaps can be fulfilled. The strategies are implemented below:
Proper Communication Channel:
This strategy will help Samsung to fix the issue of customers regarding their complaints. In this strategy, the company should open their outlets so that the issue of customers can be resolved with their satisfaction. This can happen by communicating with them efficiently and politely. This will help the company to check the perception of customer towards the product. In case of any deficiency company should resolve it as soon as possible (Perry and et. al., 2018). This will help the company to increase the faith of customer towards the product and thus selling increases.
Promotion of Product:
This will help the company in advertising their product so that it can be in the mind of customers. Samsung is lacking in promoting their product, therefore the customers are paying less attention towards their product. They should advertise their product through different marketing channels so that the maximum number of customers can be attracted towards their premise. The promotional channels could be social media, events, television marketing etc.
Samsung is going to enter into the market of large television having size 58 inches or more. To enter into market they have make different strategies which are helpful for them in launching the product efficiently. Customers always wants these large screens which are innovative, high technological and affordable. To make their product as per the demands of customers there are a lot of resources available in market. The company can choose anyone from them and apply the same in their production process. Here is mentioned a technique which will help the company in creating its product up to the mark.
Project Life cycle Stages
This is a strategy which is used to formulate the product with more efficiency and required needs (Rosemann, M. and vom Brocke, J., 2015). A product while manufacture requires to pass different criteria, this strategy will help the company in passing all those criteria smoothly. In this strategy, there are four stages which have to passed by the product before entering into the market.
It is the starting phase of the journey of a project into market. In this phase, a lot of resources and finance is required by Samsung. This phase is usually slower in growth because the customers are unaware about the product, sellers are not trained to sell the product and proper distribution channels are also not prepared. The demand of the product is quite slow at this stage. A product while launching in market requires proper advertising through different marketing channels. The company should advertise their product with the help of television marketing, social media etc. The product is available to the customers with the help of this stage.
In this phase, a proper planning is done to check the resources requirement such as human resources, funding etc. Apart from that, different marketing channels are also analysed through which a product can be launched in market. A planning schedule management is done so that effective utilization of resources can be done. In case of Samsung, execution planning of large screen products is done in this report (Schwalbe, K., 2015).
It is the implementation of planning phase. When all the planning is done on the basis of resources than it is the time for Samsung to implement that planning. The planning implementation should be monitored to avoid any issue. Apart from that, proper training is provided to the employees so that the implementation of resources can be done with an ease and accuracy.
This is the last stage of PLC in which the feedback of project is taken from the customers. Therefore, the satisfaction of product is given to them. This will not only increase faith among them but also the project closes with it's perfection.
The application of PLC suggests how to act correctly in the current moment. This will help Samsung in managing the harsh situations easily. Thus the sustainability of the product also increases.
To pursue the overall project, it is essential for the managers of Samsung to formulate a Gantt Chart. In this chart, day to day activities are stated within the specified course of time. The Gantt Chart is mentioned below:
It is a type of document in which new business is presented that shows how it works, it's staffing, operations and other details which are necessary for the succession of it. The require cost of business is also estimated in business plan. In case of Samsung, the business is about to start the activities in large television sector. The large screens are more than 58 inches. The target market for the company is urban people who requires large screens and in stadium and other large concerts.
Work Breakdown Structure
This structure helps the company to divide the project into small units so that effective units can be manufactured. This allows them to complete their work within the prescribed time. In case of Samsung, this structure will help them in dividing the tasks so that it will be completed on time.
In order to successfully launch the product in market, Samsung should use different tools and techniques (Takey, S. M. and de Carvalho, M. M., 2015). In order to do this, operational manager of company should perform well. Various project management techniques, tools are required to launch the product into market. The different activities which are helpful in launching the product into market are marketing, requirement of customers, adopt formative techniques and tools, using more innovative methods and recognising the purchasing power of customers.
Overall performance of the product can also be increases with the help of Product Life cycle, Work Breakdown Structure and Gantt Chart. These techniques help the manager of Samsung to understand the process of launching the new product into market. Apart from that there are some Models which can explain the effectiveness of PLC in the desired project.
It is the simplest model which is used in the large projects. In this model of project life cycle, there are different phases which are connected internally with each other. These phases are connected as such the output of one phase acts as input to other phase. Therefore the completion of one task is necessary to accomplish other. These phases does not overlap and thus works like falling water. In case of Samsung, to complete different stages of launching a product this model will help the managers of company. The stages of waterfall model is stated as below:
It is known as the first phase in which different requirements of product are considered. Understanding of the design of product, functioning of product, purpose of product etc. are considered. In this phase, the input and output of the final product are marked and studied. In case of Samsung, the design of large television, their functioning and purpose are discussed. According to the product, all the different requirements are collected and considered to be fulfilled at the time of development of project.
The output of requirement stage will work as a input for this stage (TodoroviÄ‡ and et. al., 2015). The requirement specification are studied and the design of product is prepared. This designing process help in finding the need of hardware and also it help in understanding the architecture of product. All the implementation which is going to done in next stage is studied and prepared. This will help the company to be ready for the next phase. Thus the production of product will be accurate and as per the requirement.
In this stage all the parts and equipments are developed according to the need. All these parts are then tested for quality. When all the functions are tested to perform than in the next stage they are integrated. In case of Samsung, all the small units are manufactured such as circuit board, hardware design etc. All these units are tested also in the next stage. This stage will help the company to make quality item which will satisfy the customers.
Integration and Testing:
In this stage, the output from above stage will work as input. All the small units are assembled to produce the complete product. These units are first tested so that the client will not face any issue in future. After all the units are assembled, the testing of whole project is also done which help the company to manufacture a quality product.
Deployment of System:
This is the next stage in which when all the functions are performing well in above step than the product is deployed into market. This deployment will allow the customers to purchase the product which is manufactured by the company using waterfall model.
This is the final step in which the company should maintain their products quality even when it has been purchased by the customer. This will increase the faith among customers. In this step, the Samsung should open its maintenance outlets into market so that any defect into product will be countered as soon as possible.
All the steps above makes the product to be quality assured because each unit of the product is tested twice in the company. After launching the product into market, the maintenance of product will attract the customers a lot. Waterfall model is applicable in large products while agile manufacturing is helpful in small projects. Therefore implementation of Project Life Cycle, will be effective to launch the product into market.
In this report, it can be concluded that operation management plays an important role in the development of a product. The effective utilization of operation management helps the company to take competitive advantage. Different operational principles help the company to identify the basic of operation management. Different operational management techniques also help the company to launch there product. Continuous improvement plan will help Samsung to adopt new trends and technologies effectively. Apart from that, Project Life Cycle also defines the stages which are helpful in developing a product. In the end, the effective utilization of PLC with the help of waterfall model help to understand the different stages of manufacturing the product.
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