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TITLE: Impact of Social media in connecting with customers on a global scale. A case study on

INTRODUCTION

Once social media was used for fun purpose and people mostly utilized this tool for connecting with their loved ones who are living at different areas or away from them. In recent times, social media is playing a crucial role in the lives of both companies and individual. In context with firms, they are generally using social media for marketing purpose so that their customers can know about products and commodities. For instance: Facebook is a social site which is used for sharing information, updating photographs etc., thus company is posting their ads so as to reach to maximum number of people. Social media for firms often works as a platform for discovering new contents or stories so as to connect or interact with valuable customers. Thus, it can be said that social media is becoming one of the crucial element for expanding business at global level. This research is conducted in order to know the importance of social media in connecting with large number of people. So, this will help researcher in evaluating effectiveness of social media for having business growth. Although social media provides benefits to an organisation but there are various issues and challenges which company can face while implementing social media in their business operations. So, this research will aid investigator in evaluating some of the complex problems so that better outcomes can be made in order to eliminate the same.

Company which is taken in this assignment is Austin Frazer which is a consultancy firm and specialised in finding out solutions for problems faced by different firms. As company is working at local level so social media will help them in establishing themselves at global level. Other than this, social media will assist firm in connecting firm with its valuable customers in an effective manner.

RESEARCH BACKGROUND

AIMS AND OBJECTIVES

AIM

Aim in a research plays a crucial role as on the basis of this entire research is being conducted. Thus, it is crucial that investigator develops aims which are achievable. Aim of this research is “To determine the impact of social media is connecting with customers at global level”.

OBJECTIVES

  • To analyse the concept of social media.
  • To determine the importance of social media in business growth for Austin Frazer.
  • To evaluate challenges which can be faced by Austin Frazer while implementing social media in their business operations.

RESEARCH QUESTIONS

  • What is the concept of social media.
  • How social media are importance for Austin Frazer in terms of business growth.
  • What challenges can be faced by Austin Frazer while implementing social media in their business operations.

RATIONALE

The main purpose of the research report is to evaluate the impact of social media in the growth of business of Austin Frazer. As currently, the company is offering its services at local level. So, it can be said that with the help of social media, this company can popularise its brand name as well as its services among local market. There are probable chances that after adopting social media Austin Frazer can increase its number of Customers. As customers of the company are now aware with the products and services of this organisation. It can be said that social media will not only increase customer ratio of the company but it will also help organisation in increasing its profitability at marketplace.

 

LITERATURE REVIEW

Concept of social media

Importance of social media in business growth for Austin Frazer

Challenges which can be faced by Austin Frazer while implementing social media in their business operations

RESEARCH METHODOLOGY

Research: Market research is a study on related existing problems by using scientific methodology. This investigation helps in analysing to observed phenomenon for relevant information. Every research has different rules and set of objectives which is followed by researchers. This provides relevant and accurate data for solving given problems in business procedures and expansion plans. Moreover, it guides in decision-making programs by creating better choices for successful marketing.

Qualitative research: This methodology assist in understanding to actual reasons and problems on the bases of non statistical data. In this process includes a sample which add to at least six to ten people for proper response. Subject related questions are asked from this group of person. It helps in understanding consumer's beliefs, behaviours, expectations, attitudes and assumptions towards providing services. Thus, it helps in better modifications for reducing recurring errors in specific product or services.

Quantitative data: It is based on statistical and mathematical data which is collected by surveys from related population. This study identify the relationship between one variable to another variable or outcome. Researcher mainly focuses on numerical and logical data for its experimental study. In this methodology, information is gathered from structured instrument which results base on large sample of size and study can be repeat in respect of reliability. These investigation uses in future results prediction by using questionnaire and software.

Primary Research: It is conducted independently by the professionals or researchers to identifying problem related facts. It carried out correct answer on particular issues or tasks through given population. Primary research is conducted by many sources for instance: interviews, questionnaire, diaries, speeches, case studies, autobiographies, clinical reports and so on. Research experts use mostly interview and questionnaire for appropriate answers on time. First inquiry can be done through face to face or telephonic interviews. During this rsearcher capture all responses by face expressions and respondent's dialogues on problems. Secondly, it is focused on questionnaires which can be paper base, or electronic (email).

Secondary Research: Under this investigation process, researchers are dependent on previous data which has already collected by someone else. Analyst is gathered information from governmental department, business magazines, local newspapers, company records,  trade committees  and so on. It gives several benefits to an enterprise by providing summarised report in less time and low cost. Investigators mainly focus on internet, public libraries, educational institutions and commercial information sources for collecting relevant data. It is a quick method for identifying facts but researcher should know that where to explore for adequate data in timely manner.

Data Sampling: this is the most important tool for collecting sample which shows many implications in research process. It arrange a brief detail regarding to specific problem so analyst can easily find out pros and cons for correct answers. This technique conducts through either random sampling which gives equal chance to population for selection. Secondly, stratified sampling that broke down a population into strata that have own data. It's similar to random tool but it has predetermine strata.

Questionnaire: Questionnaire is considered as the set of questions which are required to be answer by people. It is mainly designed in the structured form that might be presented in the written or printed. Questionnaire is formulated by the researcher in order to develop some important questions which might help in finding out desired result from the selected respondent.

Interview: It is a formal meeting in which at least two people are required to participate. During an interview one person asks questions from the another one in order to understand their point of view on the same topic or question. The person who asks question is named as interviewer and the one who answers is named as  interviewee.

Ethical Consideration:  It refers to norms and fair policies for conducting a research plan which reduce to false data problem. Researcher should discuss properly everything by neglecting disagreements about who will receive credits and working relationship issues. As psychologist says investigators need to avoid relationship which exploit to other people. In research programs, need to consider on question making process so respondent will not be get emotionally hurt during interviews. Thus, it ensures to proper adequate information to the analyst in given time without facing any unpredicted situations. In these procedures, participant has rights to decline from participation and withdraw during their personal issues. Moreover, a researcher need to assure for maintaining privacy with the respondent when conducting research plan. These ethical consideration provides a better guidance and right methods to an investigator for gathering relevant information. They hire only for generating accurate information not for false data or depiction so every communication must be done in transparent manner. In interview and other survey plans analyst should avoid biased behave with given population. These were ethical consideration which is necessary to conducting a research plan and it addressed to high accuracy in their outcomes.

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