Strategic groups and International Business


  • Unit No:
  • Level: High school
  • Pages: 2 / Words 513
  • Paper Type: Assignment
  • Course Code:
  • Downloads: 7566

Product Life Cycle is an Economic theory which was developed to explain the pattern of international trade. The theory is useful in suggesting that all the parts of the products and associated people come from the area in which it was invented (Yue and, 2016). Afterwards, when it is adopted by the world markets, then the level of production gradually moves away from the exact point of origin. The model could be applied in the organizations who wishes to enter into international expansion or who carries products in different market places. For instance- this could be applied to Hotel Hilton at the time when the hotel enters in Australian market place.  

picture 1

Introduction stage: When Hilton develops products successfully in the national market, it could be then entered in the international market through new outlet. In order to create demand, Hilton needs to make investment according to consumer preferences.

Growth stage: At this stage, demand for Hilton’s services can enhance sales. Thus, as a result the cost of production could be decreased and high profits can be generated. The brand of Hilton may become widely known which can also generate profits for the business organization (Mulder, 2014).

Maturity stage: In the maturity stage of PLC, the product becomes populous among customers even in intensive competitive market. Thus, this might decrease the prices of Hilton’s services and as a result, profit level might decline to a level. Thus, Hilton would have to start looking towards other opportunities as well so that product line can be extended. At this stage, consumers could be encouraged to replace their current product with the new one. Marketing and promotion costs of Hilton hotel could be very high in this stage.

Decline stage: According to generalised concept, the market becomes saturated and the product is no longer demanded by the customers (Wang, 2016). This stage can occur as a natural result; however it could be stimulated by the introduction of new and innovative products. Thus, after reaching towards this stage, Hilton hotel is required to bring new and innovative products at the market place so that the existing customers could be retained with the business. At this stage, generally sales decline; however even after that Hilton hotel needs to offer the product as loyal service entity. This will also assist in meeting needs of potential clients.


  • Mulder, P., 2014. Product Life Cycle Stages. [Online]. Available through: <>. [Accessed on 22nd February 2017].
  • Wang, W. P., 2016. Innovation Is the New Competition: Product Portfolio Choices with Product Life Cycles.
  • Yue, L. and, 2016. Product life cycle based demand forecasting by using artificial bee colony algorithm optimized two-stage polynomial fitting. Journal of Intelligent & Fuzzy Systems. 31(2). pp.825-836.
Download Full Sample
Cite This Work To export references to this Sample, select the desired referencing style below:
Assignment Desk.(2024) Strategic groups and International Business Retrieved from:
Copy to Clipboard
Copy to Clipboard
Assignment Desk (2024) Strategic groups and International Business[Online]. Retrieved from:
Copy to Clipboard
Assignment Desk Strategic groups and International Business. (Assignment Desk, 2024)
Copy to Clipboard
Assignment Desk Strategic groups and International Business. [Internet]. Assignment Desk.(2024), Retrieved from:
Copy to Clipboard
Struggling with writing assignments? Take our academic writing services to resolve your problems. We not only provide online assignment help but also various other services like thesis, dissertation, and essay writing services. If you have any doubts about our experts, then we suggest you check our “Samples” before seeking dissertation help from us. Our experts can ease the complexity of your work. All you have to do is ask, “Can you do my assignment?”
Boost Grades & Leave Stress

Share Your Requirements Now for Customized Solutions.

Lowest Price

    Delivered on-time or your money back

    100+ Qualified Writers

    For Best International Relations Assignment Help

    View All Writers
    FREE Tools

    To Make Your Work Original

    • tools Paraphrasing Tool

      Check your work against paraphrasing & get a free Plagiarism report!

      Check Paraphrasing
    • tools Plagiarism Checker

      Check your work against plagiarism & get a free Plagiarism report!

      Check Plagiarism
    • tools Dissertation Outline Generator

      Quick and Simple Tool to Generate Dissertation Outline Instantly

      Dissertation Outline Generator
    • tools Grammar Checker Tool

      Make your content free of errors in just a few clicks for free!

      Grammar Checker
    • tools Essay Typer

      Generate plagiarism-free essays as per your topic’s requirement!

      Essay Typer
    • tools Thesis Statement Generator

      Generate a Compelling Thesis Statement and Impress Your Professor

      Try Thesis Generator Tool

    Professional Academic Help at Pocket-Friendly Prices!

    Captcha Code refresh

        Estimated Price

        USD 6.32 25% OFF
        Total Price USD 6
        182532+Delivered Orders 4500+PhD Writers 4.8/5Client Rating

        AD whatsapp

        Limited Time Offer

        Exclusive Library Membership + FREE Wallet Balance