The marketing world is becoming more and more focused on directly connecting with consumers and making the marketing experience more personal. Consumer marketing managers lead teams of marketing agents through the successful implementation of a marketing campaign creating value for customers in ...Read More
View or DownloadLO1: Explain the role of marketing and how it interrelates with other functional units of an organisation Scenario: You are a newly appointed Marketing Manager of a relatively new transportation company ‘Your Destination’ specialised in providing transportation facilities ...Read More
View or DownloadYou have been recently appointed as Marketing Manager at HILFIGER. Your line manager has asked you to prepare an essay on marketing audit as one of your first tasks. Task One - Essay LO1 Be able to compile marketing audits This task offers you an opportunity to achieve LO1: – AC 1.1, ...Read More
View or DownloadSelf Reflective Of Teamwork Experience For achieving the better quality of work and in less time then implementing good teamwork can be helpful. Assign the roles and responsibilities to every member of the group and acquire common goal. In this reflective, through teamwork, I clearly identified ...Read More
View or DownloadGeneral structure of the dissertation is entirely appropriate to the research question being asked; The literature review needs to be more grounded in academic research with regards to how customers use online restaurant reviews The actual research question needs more clearly defining – ...Read More
View or DownloadOn successful completion of this module students will be expected at threshold level to: 1. be able to locate, read and synthesise literature relevant to their agreed topic; 2. be able to explain and justify an appropriate research methodology for their honours project; 3. be able to ...Read More
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Get Free QuoteThis unit is about understanding the role of marketing the organisation’s current market position and planning for widening markets Learning Outcomes The Learner will:- 1. Understand the role of marketing in achievement of organisational objectives 2. Understand the organisations ...Read More
View or Download“To identify different techniques which can be used by marketing managers for promoting Minute Maid Pulpy Pear in India: A case study on Coca-Cola”. Objectives: • To identify number of tools and techniques for promoting products and services of Coca-Cola.• To critically ...Read More
View or DownloadLearning Outcomes Covered On successfully completing this module, students should be able to: 1. Undertake detailed contextual critical analysis for an organisation of their choice using appropriateconcepts, methods and tools - such as Advertising, Personal Selling, Sales Promotion, Public ...Read More
View or DownloadLO1 Explain the role of marketing and how it interrelates with other functional units of an organisation Scenario You are applying for the role of Marketing officer within an organisation of your choice. (It is recommended to use your own place of work or company you wish to apply for ), and as ...Read More
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