Idea of The Position, and Repositioning of Brands in The Market

Organization Selected : Burberry


Group Presentation (50%)


Strategic review for senior managers and giving your research to the CEO. the managerial staff is assumed to have full information about the company and one the basis of the report present by you, you'll be expected to launch a new product with original marketing mix

The Product Must Be in The Follow Area(s):

  • Automotive
  • Beauty and Personal Care
  • Drink
  • Finance
  • Food, Foodservice
  • Health and Wellbeing
  • Household
  • Product– one needs to describe about the product along with its importance and uniqueness.
  • Customer Need– give all the vital information that tells the chance where are hoping to fill. Describe about your basis of segmentation which contains its magnitude, geographical, demographical and psychological factors
  • Company-Telling most optimistic chances for the company
  • Distribution- It’s about packaging and then the distribution of the product
  • Price-Which is most optimum price of the product.
  • Marketing communications- Strategies regarding promotions
  • Recommended marketing mix- Provide personal analysis with all the graphs and required diagrams proving the choice made by you is right and justified in all the ways possible.

Project 2

Individual Report(50%)


Case analysis regarding the problems faced by the company in conducting its business in markets with the help of an example.

There were many luxury clothing brands during the time period of 2016-17 but only few were able to rise after that and make an impact on the market due to hard times that follow due to various difficult situations that rose in the market space. One of the brand that was able to survive these times and make impact was Burberry with turnover of 8.6% in 2017.

Brand Positioning

Burberry made of 37% more total profits which showed a hike of about 10% in year of 2017 only. Burberry was cheated by many other companies similar Toit but Burberry was able to nullify the through it smart strategies and plans.

Specialists and Their Retail Offering

Other than clothing Burberry also show expertise in the other sections of the fashion industry such as accessories.

Digital Activity

Besides clothing and product Burberry also makes a chief focus on the branding of the products in social media platforms and on online methods.


  • The article shows the future of Burberry and its future expectations.
  • It also depicts the current scenario of the Burberry brand position techniques.
  • Provide two methods that brands such as Burberry may use to achieve repositioning.
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