A lot of tools can be used for the internal and external analysis of the business environment before an organization starts planning a business strategy. In your lectures, you have been introduced to both the approaches and explained how each of these work. For your business strategy planning assignment state the difference and importance of both the analyses. Mention one tool for internal analysis and one for external analysis of the business environment.
Tools for Internal Analysis
1. Mckinsey 7s Model
Tools for External Analysis
1. PESTEL Analysis
Complete the work with proper examples and case studies. Do not miss to add references to your work.