INTRODUCTION
The cruise industry is the largest passenger ship that carries people from one port to another so that people can travel this is not mostly used for traveling but to get some alone time and explore themselves more according to the trend the customers are looking forward to. The cruises have a large storage of fuels and food items so that the passengers can have pleasant travel in this industry. According to 2011, this industry's market is around $29.4 billion per year and the passengers it carried in that year were 19 million. Cruising has become a major part of the tourism industry but there are a lot of factors that are influencing this factor of the industry and those will be discussed in the further report for a better understanding of this industry. Nationally the industry cannot make a profit but internationally the industry is trying its best to make a profit and place itself in the market.
MAIN BODY
The cruising industry is having a great influence on the markets like tourism, hospitality, and leisure or events industry because the customer's preferences are changing with the change in time and that is a very important factor in the company. The impact this industry is having on the environment is bad be it air or water pollution (Jones, Comfort, and Hillier, 2019). There is a lot of marine life which are being destroyed by this industry but the customers are not worried about that because the GDP of the customers or the people of the world is increasing, and they want to invest their income in these trips or events. It is very important for globalization that this industry should come up with different methods for not polluting the environment yet be able to serve the customers otherwise this industry will have to stop very soon (Wang, Li, and Xiao, 2019). The airlines and other transportation's are benefiting because the cruising is consuming a lot of fuel which is making the tickets for traveling even more expensive whereas the airlines are costing way cheaper, and they are transporting the customers to the destinations faster than a cruising would take them. There are a lot of events which are taking place all over the world and the need companies to have transported the customers to their destinations faster. Though now the event industry is started to take the cruising industry also into consideration which is a great expansion for this industry to invest in and the events are being held on cruises as well but the problem is still an issue for the cruising industry because there is no better alternative the company can find as of now (Klein, 2018).
Changes in the preferences of the customers keep taking place and the cruising industry has tried to make the customers satisfied with the services because the industry has a lot of changes in the internal factors, services, and products of the cruising industry but customers are there who still do not prefer to travel by this industry because there are a lot of factors which the customers do not like (Carić, 2016). This industry needs to understand the customers of this industry because not all the customers of the world can afford such an expensive mode of traveling which is not making them travel faster but that is making the environment of the world get affected (Delgado, 2017). The volume of wastage the company or industry is making is higher than the other industries in the market for travel. The cruising industry has to make a lot of changes in the industry so that they can make a place for themselves in the market and capture a larger scale of customers which will be beneficial for the company. Cruising cannot take place all around the world because there are not so many ports in the world, and they have to be created which is again affecting the environment of the world (Gibson and Parkman, 2018). The cruise industry is using 40% of the hotel industry functions because that makes the customers have a pleasant stay while they are cruising.
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View Samples Order Now Assignment helpThere are a lot of customers who do not want to waste time and pollute the environment because of them therefore they are traveling and staying in the hotel and tourism industry by airlines so that there is no wastage of anything (Wang and et.al., 2016). The companies are trying their best to have a competitive advantage in the market so that there is growth in the market but the cruising industry cannot do much about it because there is no way they can improve those factors. They are focused on making the comfort level of the customers increase but not on the factor that they are creating so much damage to the environment. The needs which cruising industry needs to improve the factors that they are using so much fuel, and they are having too much of a pollution effect on the air and water which is not good for the environment and humans kind for the long run. There are a lot of limitations in this industry which as not being able to connect with a lot of places in the world, and they are not even able to make a place for themselves in the market and have a lot of customers willing to travel because they decline the reputation they have had over the years (Bahja and et.al., 2018). Innovative ideas need to be used by the company so that there is a growth and the customers can become loyal to this industry again and the company will have to start to make cruises which are not taking so much of fuel in the travel process.
Cruising is coming up in today's world but is not a good factor for the long run and the industry knows about it therefore they are trying their best to take out solutions for the issues that are coming up for the growth of the industry (De Grosbois, 2016). This industry involves tourism, events, and the hospitality industry all in one and is a great factor for the company. There is a requirement for new ideas and innovations in the industry and there have to be different ways through which this industry can attract a lot of customers in the industry and that is a very important factor so that this industry can grow (Pallis and Vaggelas, 2019). The marine life is getting harmed the most from this factor and the oil spills that have taken place in the past are another reason why the government is even more scared to take up any decision for the company and the government is not letting this industry take over the market. The company is hiring young employees cruising so that they are active and do not have such trouble traveling at sea because a lot of people are having sea sickness and younger employees will be able to take care of the customers very well (Pallis, Papachristou and Platias, 2017). The industry needs to have good employee staff on cruising and have the right methods of attracting customers which is another important factor for this industry. The industry is helping with hiring and removing unemployment in the country which is a great advantage for the company and that is a very important factor for the country. The environment plays a great role because there are extremes of temperature on the cruise and the customers might not like that because the customers normally travel from place to place where there is good weather so that they can move around freely. Cruising can only be possible when there is a requirement for longer trips and not for short trips and nowadays people prefer shorter trips so that they can relax and get back to work because everyone has to fulfill their objective and goals in life (Hall, Wood and Wilson, 2017).
CONCLUSION
The cruising industry has a lot of factors that the company needs to improve upon because there are a lot of drawbacks of the company and that is making the company have limited customers in the company and the industry is not being able to have a competitive advantage in the market which is a very important factor for the company. It is very difficult for all the factors to work together in the cruise industry because if the industry is taking care of the customer's services and products then they will not be able to worry about the environment which is a very important factor for the company. Nationally it is not a big problem for the industry to function but internationally this industry can make a lot of profit and that is a very important factor for the company the industry understands the customer's needs and wants so that the industry can make a place for them in t