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Internationalization Theory of Fashion
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Introduction to the Internationalization Theory of Zara To be a successful business enterprise in the international market it is necessary to adopt various strategies. The present report is based on the case study of ZARA which is a Spanish clothing and accessories retailer. ZARA is a fashion ...
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Fashion Marketing and Management
Downloads: 14472 Pages: 14 Words: 3230
Introduction Globalization has provided a wider platform to a large number of businesses so that they can easily carry out business operations. Further, in the modern era, the fashion industry has started to operate efficiently by offering a wide range of products to the target market (Kim and Ko, ...
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