Introduction to Internationalization Theory of Zara To be successful business enterprise in international market it is necessary to adopt various strategies. The present report is based on the case study of ZARA which is Spanish clothing and accessories retailer. ZARA is a fashion retail chain of ...

Introduction Globalization has provided wider platform to large number of businesses so that they can easily carry out business operations. Further, in the modern era, fashion industry has started to operate efficiently by offering a wide range of products to the target market (Kim and Ko, 2012). ...