OFFERS Buy 4 assignments and get 1 absolutely FREE!
25% off

Prices from


Safe & Trusted


Planning is known as the process of decide future actions and activities and this play a significant role in growth of a business enterprise. One of the main benefit of this is that it help manager in identify the resources and funds require to complete business operations. This ensure completion of business activities in time. Technology is the factor that provide support to business entities to perform all functions and this also boost up the process of business. This bring creativity at workplace and help in offer featured products to customers operations (Barbour and Deakin,  2012). Clearly Drinks Limited, a soft drink firm operate in United Kingdom is taken in this report for study. Major focus of entity is to implement digital technology for get success. Major consideration for examine growth opportunities for an organisation is given in this report. Various sources of available to an enterprise for get funds with its advantages and drawback is all mentioned under this.


P1 Key consideration for analyse growth opportunities in context of an organisation

Clearly Drinks Limited is a soft drink firm and offer various types of drinks to its customers in UK. Main aim of enterprise in to expand its operations in new areas with help of innovation and different type of drinks in new areas as per the taste and needs of customers. In this way, entity can capture a large market share and at the same time can maintain a competitive position in market. With this, company can attract more customers towards its products and at the same time can increase its sales. All this directly increase profits of organisation and this is one of the main benefit of plan business activities. Final objective of entity can be achieve with help of plan various activities and with this entity can use the technology in better manner and can examine the factors in the business environment. One of the main benefit of planning is that it help manager in formulate better and effective policies for commercial activities. By implement the concept of digital technology, organisation can manufacture featured products for its customers and can satisfy their needs in better manner. Effective planning increase the success chances of entity and help in create an  innovative environment at workplace. opportunities that are available for Clearly Drink Limited with implementation of digital technology is given in the following points:

  • Competitive benefit: Management of Clearly Drink Limited plan to implement digital technology for carry out business operations. This will add effectiveness in whole business activity as with this all departments can perform their roles and duties in effective manner. With help of technology, manager of production department can identify the major and effective ways to carry out production process. In this way, enterprise can manufacture drinks with new flavour and can better satisfy the needs of its customers (Brinckmann, Grichnik and Kapsa, 2010). With help of technology, various tools of communication are there which can be use by manager of marketing department. Benefits of use technology can be attain by various other departments of company such as HRM, sales department and many more. With help of technology, manager can offer training to employees with new and effective channels. In this way, staff members can perform their job roles in effective manner and can serve customers in better manner. With all this entities cab perform well and  can get competitive benefit.
  • New goods and services: Technology provide various channels for communication which bring cooperation among various function perform by a business entity. Further this, help in create and maintain good relations with workers. Different tools support entity in carry out research and better understand the market trends and needs of customers. With this entity can produce soft drinks as per the requirements of customers and can retain them for a long time period. In addition to this firm can introduce new flavour as per the needs of customers. Innovative idea improve skills and knowledge of workers which help them in perform their job roles in effective manner (Burton,  2010). With help of technology entity can offer products to its customers with help of online platforms. All this increase success and sustainability of enterprise.
  • Collaboration: Various growth opportunities are there available in front of firm in form of joint venture, acquisition, merger and many more. With this, entity can work with other firm and can serve more quality and featured products to its customers. With effective use of technology company can make new drink and can attain desired outcome.

All these are the major growth opportunities which can be utilise by Clearly Drink Limited to generate more profits and for capture larger market share.

P2 Evaluation of growth opportunities by apply Ansoff's growth vector matrix

Large number of growth opportunities before Clearly Drink Limited by implement the concept of technology for execute commercial activities. Entity can either develop  products or can offer its existing products in new markets for serve more customers. In order to identify the opportunities and to utilise it there is a tool known as Ansoff’s growth matrix that can be use by firm. As per this tool there are four major areas known as product development, diversification, market development and market penetration. In this way, entity can expand its activities in new areas and can generate large amount of profit. Four options available for an entity that are cover under this matrix can be understood by the followi