Apple Pestle Analysis: A Framework of the External Factors

12 Dec 2022 809
Apple Pestle Analysis: A Framework of the External Factors

In today's modern era, gadgets have become one of the most essential accessories for most people. We all are an integral part of the contemporary world, and here your devices act as a navigator, personal assistants, and entertainment sources for you. So, if you are also one of the biggest fans of gadgets, this blog will help you get interesting information about the biggest mobile phone brand, Apple. So let's dig in to learn about the Apple Pestle analysis.

Introduction to PESTLE Analysis

PESTLE analysis stands for the Political, Economic, Social, technological, legal and environmental factors that influence a business. It is a great work plan developed for advancing the company in the professional field. PESTLE analysis stands for the Political, Economic, Social, technological, legal and environmental factors that influence a business. It is a great work plan developed for advancing the company in the professional field. In this blog, we will discuss the Apple pestle analysis. To understand Apple's success addressing these external factors is necessary and plays a vital role. The pestle analysis strategy is the best way to measure the strengths and weaknesses of the business organisation. It maps out the unexplored opportunities and threats of the organisation.

Background of Famous Electronic Brand: APPLE

Apple is one of the biggest and most famous electronic brands. It was established by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. It is one of the companies based with significant revenue and high ROI that attract all the investors for a long time. Apple Inc. designs a variety of electronic gadgets. They are android phones, music players and much more. Well, when we talk about the business model of Apple, then it is primarily based on developing proprietary software. They deal with providing a full-fledged operating system for Apple devices. You will learn about the company by going through the Apple Pestle analysis. And how they are dealing with the rising competition in the market. Six factors are included in the Pestle analysis. They are Political, Economic, Social, Technological, Legal and Environmental.

Company Name

Apple Inc.


Tim Cook (2011)

Type of Company

Multinational Technology Company

Year Founded


No. of Employees

147,000 (2020)

Annual Revenue

US$274.515 billion (2020)


Steve Jobs, Steve Wozniak, and Ronald Wayne

Area Served

World Wide


1 Apple Park Way

Cupertino, California, U.S

Operating Income

US$66.288 billion(2020)

Also Read: Read More about Samsung PESTLE Analysis

Apple Pestle Analysis: A Framework

In the initial days, Apple started as a traditional computer company. Now it designs and manufactures a wide variety of electronic devices. It includes smartphones, tablets, music players and television sets. Compared to the other electronic company, it has a unique business model that helps it design the proprietary software. Additionally, it offers the operating system for all of its devices. Let’s know pestle analysis for Apple.

Political Factors Affecting Apple

Government policies are one of the critical factors that affect the growth of any business organisation in a state or country. So basically, these are imposed by the government. It includes tax, labour, anti-corruption laws, foreign trade policy and much more.

  • It outlines the government's responsibilities and laws governing the range of businesses permitted in the nation or state.
  • Apple Computers has a cash balance of $195.57 billion. However, the widely reported cash balance in the USA has raised concerns about corporate tax law. In addition, income disparity has already gotten worse due to the epidemic.
  • Apple outsources manufacturing to China, and due to the conflict between the US and China, imports are now restricted to revive the US manufacturing industry.

Economic Factors Affecting Apple

The ecological component of PESTEL examines an organisation's potential and prospects for expansion and survival in a specific setting.

  • Environmental issues are well handled by PESTEL analysis's ecological components, including pollution and climate change. However, Apple may have environmental difficulties.
  • The most urgent issue is how to properly dispose of Apple equipment when it has served its purpose.
  • It happened due to regulations being implemented in China, industrial emissions from manufacturing facilities are another problem.

Social Factors Affecting Apple

Understanding consumer tendencies requires consideration of the socio-cultural aspect.

This element is crucial for determining the level of demand for a particular product in the target market. Heritage and culture, population density, and educational attainment are only a few crucial factors considered under this criteria.

  • Consumers widely approve of the usage of smartphones. So, it follows that once someone starts using a smartphone, that. After a year or two, it will be changed out or renewed.
  • However, as customers hunt for affordable and practical solutions, social standing is no longer a powerful driver for updating mobile devices.
  • Apple must thus diversify since they cannot make money from iPhones alone.

Technological Factors Affecting Apple

The newest technologies and information technology advancements significantly impact the market. As a result, it plays a crucial role in the PESTEL study.

  • Since Google and Samsung make cutting-edge consumer electronics like gadgets and smartphones, Apple must fight against these formidable rivals.
  • Apple's trademark goods are often. Therefore, more innovation is needed to create truly outstanding services.
  • The company is currently selling its customers pricey accessories. This aligns with something other than premium innovation.

Legal Factors Affecting Apple

The norms and guidelines established by the court of law are considered legal considerations. According to pestle analysis on Apple, avoid breaking the law, businesses must abide by industry standards, worker safety laws, consumer protection laws, and more.

  • Apple made a wise decision by entering the financial services sector. It is a controlled field, though.
  • Apple also has plans to open auto manufacturing facilities to grow its business.
  • For Apple, these business areas entail insurance and compliance costs. In addition, the business must also cover the costs of legal action to stop intellectual property theft and protect various products.

Economic Factors Affecting Apple

The economic aspect is crucial since it affects the organisation's overall revenue. Therefore, one should consider several factors to have a complete picture of the financial component.

  • The employment rate, production costs, raw material costs, financing rates, and other factors are all included. This element gives business owners a comprehensive understanding of the client's purchasing power.
  • To secure a healthy profit margin, the business owners may arrange their selling techniques properly.
  • The production costs of Apple devices may be impacted by Chinese employees' demands for more excellent salaries, which would hurt their competitive edge.

Also Read: Tesco PESTLE Analysis- A Marketing Deep-dive

Want Some More Information About Pestle Analysis? Go to Experts!

The above is complete information on how students can conduct the Apple pestle analysis. Several students need help to complete their academic tasks. At that time, experts can help students by providing complete information about the pestle analysis of Apple. Want more information about Pestle analysis, then you should go to the experts at Expert writers have the team of expert writers of a group of talented PhD writers who know the concept very well with the tricks and tips to provide business assignment help. Along with the pestle analysis guidance, you will also get the benefits delivered by the experts, go through the Amazon pestle analysis for better understanding. Those are as follows:

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