Persuasive techniques are powerful tools that can inspire action and even influence opinions. You can strengthen clarity and make your writing more impactful with the help of ethos, pathos and logos. However, mastering them is one of the challenges many students face. This blog is here to help you and clear all your doubts. This guide covers whatpersuasive techniques are, where they can be applied, and their types. Plus, a list of 30+ persuasive writing techniques in writing and an example of each device. So what are you waiting for? Without any further ado, read this blog to expand your knowledge.
What are Persuasive Techniques?
Persuasive techniques are a wide range of tools, strategies and approaches in order to persuade your readers and encourage them to accept a particular position, idea or opinion. Further, it depends on your audience, purpose and type of written work that you are producing. Plus, you will determine which persuasive techniques are appropriate to use. For example, when writing business correspondence, whether it be an e-mail announcing the start of a new project, a proposal for a new method of gathering data or writing the instruction manual regarding the operating system for a particular computer; the objective is to lead the recipient of that correspondence to see the value of the content being presented and to respond in a manner that is consistent with the expectations and your intent.
The greater the amount of effective persuasion that is utilised within professional communication, the more likely it is that the expected outcomes will be gained from that professional communication, and, in turn, the writer will create a positive perception of him/herself as a professional in the workplace. Furthermore, techniques likeAFOREST persuasive writing can strengthen your message. Now, in the next section, we will explore where you can applypersuasive speech techniques. Keep scrolling to get better insight!
Where Can You Apply Persuasive Writing Techniques?
Persuasive language features can be proven valuable for various settings, such as:
In Your CV
As you know, the primary objective of your CV is to apply for employment; you want its contents to convince a prospective employer of your talents and abilities. The most effective persuasive language you can use is citing proof to support your claims.
In a Business Email
The most apparent reason for composing an email is to persuade your coworkers or fellow employees in your direction or your way of thinking. For example, a manager writes an email to their employees to change the procedure for submitting reports.
In a Report or Research Paper
Whether you are composing a report in a professional or academic setting, you are usually trying to sway others regarding your point of view. For instance, you are presenting a report to your employees showing a case study which proves your point of view.
During Meetings
When you are taking part or presiding over a meeting, your body language or eye contact will exponentially impact how others receive your message. By including techniques like emotive language, you will create a sense of urgency or importance. In addition, you can also use methods that show collaboration, which will make the team feel a part of the decision-making process.
So, these are the places where you can use these language techniques that help you get the desired results. In the upcoming section, we will examine various types of persuasive techniques in writing.
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Persuasivetechniques in English, also known as persuasive strategies, are tactics one uses to persuade an audience, using a variety of methods. Three of the most popular forms of persuasive techniques are the Aristotelian persuasive modes: ethos, pathos and logos. The fourth mode refers to kairos. Let's have a look at the section below to know more about persuasive techniques in writing!
1. Ethos (Ethical Appeal)- The credibility and ethics of the individual making the argument are used to persuade you with their knowledge and authority. They present themselves as trustworthy and convincing.
Example - A dentist who recommends a particular brand of toothpaste based on their experience and expertise as a dental professional.
2. Pathos (Emotional Appeal)- Emotion is the persuasive method used to evoke feelings from the audience, which influences their actions (for example: to feel joy, to be saddened, to feel angry).
Example - A charity ad that depicts sad images of abused and abandoned animals to inspire people to donate.
3. Logos (Logical Appeal)- Logic is the persuasive tool that employs facts, statistics, and sound reasoning to build a cohesive, coherent argument that makes sense.
Example - Advertising a product with statistics that show it is more effective than competing brands.
4. Kairos - Timeliness and urgency are used to persuade; it is about placing the argument in a context where it will have the most relevance.
Example - Because of an extreme weather event caused by climate change, there is an urgent call for action against climate change.
So these were some common techniques. In case you want to ensure your work stays original, you can use reliable plagiarism checker tool. Now we will explore the list of persuasive techniques in English. Keep reading to know more!
List of Persuasive Language Devices and Examples
Persuasive language devices are types of tools that you can use to influence, convince, and engage your audience. In this section, we will decipher the list of various techniques and persuasive language examples.
Technique
What It Is
Example
Hypophora
Hypophora is a way for a speaker to ask his audience a question and then an immediate response.
Why did this happen? The blame lies squarely on those who chose to ignore and undervalue.
Anecdote
An anecdote provides a personal example of an experience, which helps to create an image of an effect.
When I was going through school...
Alliteration
When two or more words close by have the same sound.
Secure, safe and sustainable.
Assonance
When two or more words close by share the same vowel sound.
The rain in Spain remains primarily in the plain.
Onomatopoeia
A word that sounds similar to something.
The bees buzzed as they gurgled through the brook.
Metaphor
When you say something is something else to make a powerful image.
Time is a thief.
Simile
A comparison of two things, using "like" or "as."
She runs like the wind.
Personification
Personifying non-human things to create a vivid picture in your mind.
The angry storm pounded on our windows.
Pathetic Fallacy
A personification of nature.
The gloomy clouds seemed to weep with me.
Imagery
Descriptive language that creates imagery and sensory appeal.
The sky became a deep red; the sun was setting.
Hyperbole
Exaggerated comparison for a desired effect.
I have repeated this information many times previously.
Irony
Saying the opposite of what you mean, often for effect.
What a pleasant surprise!" he exclaimed, taking in the chaos around him.
Oxymoron
When two contradictory terms used together.
The sound of crickets chirping filled the silence.
Parallelism / Parallel Structure
Parallelism is a writing strategy where similar grammatical patterns are used in sentences/phrases.
A person should be congratulated for showing kindness, but a person who shows hate must be condemned.
Anaphora
When a phrase or word is repeated at the start of two or more subsequent clauses.
We will fight on the beaches, we will fight…
Rhetorical Question
Rhetorical questions help make the audience stop and think about something, rather than to receive an answer.
“Is it worth it to let this continue?”
Tricolon(Rule of Three)
Provides a cohesive grouping of three elements to aid memory retention.
The three ideals of the French Revolution are "Liberty, Equality, and Fraternity
Juxtaposition / Contrast
Juxtaposition of contradictory notions creates a strong contrast.
It was both the best and worst of times.
Connotation
Implied or emotional connotation words.
"A snake" is a term describing a person who is treacherous and/or untrustworthy.
Diction / Tone
Word choice that conveys a desired tone or style.
His urgent request was sincere and genuine.
On‑point Statistics / Facts
Support an assertion through factual or empirical information.
The majority of the 80 percent of survey people agreed.
Expert Opinion / Testimonial
Highlighting a credible authority's work to provide additional support for an assertion.
The NHS has found that walking regularly can help decrease anxiety.
Call to Action
Encouragement or urging one's audience to take a course of action.
Voice your opinion today; your opinion matters!
Flattery
Flattery and positive reinforcement of an audience for their support.
If you look toward the future, you and your fellow citizens will be responsible for making that future a better place.
Colloquial / Informal Language
Utilizing the vernacular of the general public to relate to an audience.
Look, we all know how tough things are — but we can fix this.
Sarcasm / Satire
Employing humour, irony, or sarcasm in order to illustrate an assertion.
I suppose it worked so well before because we ignored climate change.
Generalisation
Generalising or employing a broad statement that applies to more than one example.
There is no doubt that an economic crisis exists everywhere!
These are some techniques that will enable you to strengthen your writing, and also you can express ideas with clarity. Now you might have clear understanding what are language techniques and diverse persuasive techniques.
Final Thoughts
Now you have seen various persuasive techniques. These are powerful tools that help you make connections with the audience and convey your ideas persuasively. Whether it is used in speeches, essays, or day-to-day communication, they enable messages to resonate on both emotional and logical levels. This blog covers various persuasive writing techniques, where you can apply them, types, and examples.
However, if you are also one of those who are struggling to understand the different types of persuasive techniques, feel free to get assistance from an assignment helper. Experts at the Assignment Desk will not only help you in clearing all your concepts but also help you apply them effectively in your writing. Hence, they ensure that your assignments are compelling and well-structured.
What are the 4 P's of Persuasion?The 4 Ps of persuasion can refer to diverse models that depend on the context. Here is a list mentioned:
Promise: Provide an advantage to grasp the attention of the readers.
Picture: Use a different language to tell the reader what they will gain.
Proof: Offer proof like testimonials, stats, or case studies to enable support for the promise.
Push: End with a call to action that directs the reader on what to do next.
What are Persuasive Language Techniques?Persuasive language techniques refer to the tools that are used to persuade the audience, and this may involve appeals to emotion and logic. Further, use strong word choices and employ rhetorical devices. Some of the common examples are rhetorical questions, repetition, and expert views.
What are the Three Tools of Persuasion?There are three tools of persuasion, which involve ethos, pathos, and logos. These are identified by the ancient Greek philosopher Aristotle. Ethos addresses credibility and character, whereas pathos focuses on emotions, and logos appeals to logic and reason. These are used in combination to effectively persuade a reader.
What are the Persuasive Techniques in GCSE English Language?There are various persuasive techniques, which may involve rhetorical questions, emotive language, facts, stats, and inclusive pronouns like "you" and "we." Some of the other practical techniques include three, hyperbole, and imperative verbs, which are groups of the acronym DAFOREST.
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