Introduction Corporate strategy refers to the direction as well as scope of actions of company in alignment with the stipulated organisational goals and objectives (Davies, 2016). Every organisation has a unique corporate strategy which is applied by them to gain a strategic and competitive edge ...

INTRODUCTION Innovation is defined as process conducted by management to improve effectiveness of business operations so that creative and unique items are delivered in marketplace. Administration implement modern tools and techniques in system which help firm to utilise funds, material and ...

INTRODUCTION Strategic Human resource management is considered as one of important aspect of an organisation which either build or destroy brand name in all over the world. In this regard, HR manager of a company plays various roles and responsibilities in order to enhance performance of business. ...

M1 Analysis of macro environment to determine strategic management decision Macro environment of an organisation provides various opportunities and also create threats in the market that affects the ability to perform business (Islam and Mamun, 2017). For Virgin Atlantic all the opportunities and ...

Company Profile Jaguar Land Rover Cars were founded in 1922 and are considered to be the world's finest and premium luxury and sports car manufacturer. The exceptional designing qualities and capabilities of the company have set them the new platform to make their talent explore the market and ...

Introduction Apple Inc. is the largest brand of mobile communication, hardware and software device which was founded in the year 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak. It is an American multinational company having its headquartering in California which is specialised in designing, ...