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Marketing essentials is a process for communicating, creating, delivering and exchanging offering that have value for customers, partners, clients and society at large. On the other hand, marketing is the management process for anticipating, identifying and satisfying customers’ requirements profitably. In Apple Inc., marketing is essentially used in different forms (Pike, 2015). Apple Inc. attracts their customers by offering the latest technological devices like Iphones, Ipad, Laptops etc. Apple Inc. does marketing in different platforms. They are selling their products to suppliers and they do marketing of those devices. In this report, it will elucidate the roles and responsibilities of Apple Inc., marketing assistance and how they compare to different organisation. In this, it also includes the marketing plans of Apple Inc.


P1 Roles and responsibilities of the marketing function:

            Marketing functions- In this identifying the successful products for the marketplace and promote those products by different techniques marketing functions mainly include the marketing plans, products developments, market research, promotion, distribution for sale or customers service.

            Responsibilities of marketing functions- Marketing department has responsibility for growing revenue, increasing market share and contributing to company growth and profitability. They are also responsible for present the products according to customer’s reactions (Malhotra, 2015). Marketing functions help to understand the need of customers and also benefit to increase sales of company.

            Responsibilities towards enterprises- The marketing department is very responsible authority to achieve the pre-determine goals of an enterprise. They responsible to increase the growth of company and plane to organise, co-ordinate and control all the marketing activities.

  • The marketing assistant is responsible for market research and deciding plus also controlling the quantity and quality of production.
  • They also responsible for planning the cost of the product and price fixation.
  • As marketing assistant, they give advertisements and sales promotion for goods and services.
  • They also control the credit policy of the firm and the cost of marketing activities.
  • Marketing assistance arranges the after sales service and removes the problems of consumers (Larson and Draper, 2015).

            Responsibilities towards employees- In marketing department employees has the responsibilities to provide them proper training. Other responsibilities of marketing department as marketing assistant are-

  • As a marketing assistant they understand their employee’s performance and give solutions of employees.
  • They present the co-ordinates activities different employees.
  • Marketing department motivate their employees to development of the firm.

            Responsibilities towards society- A marketing function son society defines the promotional activities which defines the marketing methods.

  • Marketing function include the advertisements, promotional ads for society.
  • They also ensure the marketing products which benefit for society peoples.
  • Marketing functions increase the employment opportunities.
  • They protect society against the effects of economic slumps (Hair Jr and, 2015).

            Responsibilities towards customers- Marketing functions mainly involve the customer’s responsibility.

  • Marketing assistant study of customers’ needs and supply goods and services.
  • They ensure the regular supply of good and services.
  • They also examine the customers’ requirements and fulfil their demands.

            Roles of marketing functions- Marketing functions roles to maintained the all the process of marketplace and programs of marketing department. Marketing functions of roles in business to increase the company target market and show the rates of market.

  • Marketing plan- In Marketing functions, marketing assistant creates the marketing plan to determine the marketing activities, their sales, promotions and distribution of products etc. they should be carried out to achieve marketing goals (Stern and Porr, 2017).
  • Launch product- The main role of marketing function department to launch new product and to attract new customers and retain old customers, marketing assistant study for demands of customers into the market.
  • Identifying potential markets- Marketing functions department increase and create the demands of goods and services production by company. They also identified the potential markets and also maintain the relationship among the existing markets for their enterprise and its products.

            Business-to-consumers- It refers business selling their products or services to consumers. This could refer to individuals shopping for clothes for themselves at the mall, eating dinner in a restaurant or subscribing to pay-per-view TV at home. B2C mainly refers the online selling products to customers and earn profit. This model mainly determines that many people are familiar to purchase an item online for own uses. Mainly, those products are available on company website. It is a concept of selling company’s products to consumers with different kinds of price. Apple Inc. mainly uses Business-to-consumers model; company directly selling their products to another companies.

            Business-to-business- This concept mainly refers the organisations selling their products and services to other companies. It defines the products they offer to other organisations as supportive need to succeed or get a leg up on the competitions. In the contrast, the business-to- business model offer the raw material, parts or services companies need to boost profiles, from manufacturing companies to retail environments. Example of business-to-business model is auto mobile manufacturing.  The business to business model mainly defines the products and service mainly provides their companies to another