Questions- This assessment will cover the following questions:
- Explain the technology, method and tools used in the changing digital marketing environment to influence the customer's behaviour online.
- Identify the legal and ethical issues used to store and manage the customer data in the field of digital marketing.
- Identify evolving role of digital marketing within an organisation.
Digital marketing is the marketing techniques which is used by the company to promote the products in the market. Companies are using the digital marketing tools and techniques which would be beneficial for the company to achieve the targets in the effective way. Traditional marketing would be used by the company to work and also it would be used by the company to do the marketing of the products. Digital marketing is done by the way of the social media websites as well. Customer would not have the time to visit the stores and complete the work on the given time. It is also focusing on the need of the customers and the customers are attracted by the way of the discounts and the offers which are given to them for working in the effective way. Advertisements are given by the company on then social media websites and the so the products are promoted by the company by the way of the advertisements. The report is discussing the tools and techniques of the digital marketing which would have the impact on the customers. The sim bound simulation game is discussed in the report and the game is designed to provide the knowledge to the students which want to use the knowledge and do the marketing of the products (Moschis Lee and Mathur 1997).
Explain the Difference of the Digital Marketing and the Traditional Marketing
Digital marketing is the tool which is used by the company to do the marketing of products and services by using the digital technologies. Digital technology is used by the company by the way of the computers and customers would use the technology by the way of the mobiles and display advertising. The traditional marketing is referring to the promotion and the advertisement for the products with the help of the newspapers and pamphlets. Nowadays people are using the new technology and these have also increased the scope of the marketing of the products. Companies would sell the products in market by the way of the digital marketing tools like the use of the social media and the analytics tools and many more. In the traditional marketing people would only include the return on the investment but in the digital marketing it would include the analytic capabilities and many more (Mooney and Slobodian 2016).
Explain the Technology and the Tools and Techniques in the Digital Marketing
The digital marketing tools would be affecting the sales of products in market. These tools would include the social media marketing and email marketing as well. In the social media marketing the company would do the advertising of the products on the social media websites which would include the websites like the Facebook and Instagram. The advertisements are placed on the social media websites which would provide the knowledge regarding the offers and discounts and the products as well (Kingsnorth 2019). In the social media marketing company would use the social media for attracting the customers and for the placing the advertisement on the social media. It would attract the customers and customers would only buy the products form the link of the websites which are provided by the company on the advertisements. Social media is the big platform for the company which would increase the sales of company.
Identify the Role of Digital Marketing in Organization
Companies would use the digital marketing tools for capturing the market and for attracting the customers towards the company. The internet is used by the employees and these employees are analysing the need of the customers by the way of the social media. Targeted customers are attracted by company by the way of the digital marketing and the discounted offer and many more. By the digital marketing company would target the exact audience and generate more revenue form them. Due to the help of the digital marketing business would be spread all over the world and marketing of the product would be done in the whole world. Whole world would see the features products, and they would buy the products accordingly. Customer would not only buy the products, but they would also place the reviews and recommendations after using the products and services of the organization. These tools and techniques company would help company to gain profits and generate more profits and also increase the productivity as well.
Explain the Technology and Management of data and Analytics for Digital Marketing
Data analytics is the tool which would examine the data sets and set the conclusion of the information which is gathered form the computers. It would measure the traffics and sales which would influence the customers. Company would buy the software for storing the data and for help the company to look after the marketing strategy. It would have created the positive mind set and also it would help the company to look after the customer profile and set the targeted customers which would affect the company to sales (Kennedy 2006). By the way of the selected channels they would easily select the channels and marketing of the products. Social media is the powerful tool which would share the information and the ideas which is based on the electronic communication and the personal details as well. Through the digital marketing tool and data analytics tools company would do the marketing of the products.
Also Read:- Strategic Marketing In a Company
Plan and Implement the Digital Marketing Campaign with the help of the Digital Marketing tools
The digital marketing campaign would result in the paid advertising by the way of the advertising on the social media and for internet marketing as well. It would be done by the way of the social media and also by the way of the websites which are made by the company to look after the need of the customers. The company would also use the digital marketing tools like the internet marketing which is popularly known as the cloud marketing. All the products of the company would be shared by the employees by the way of the advertisements on the internet. It would be promoted by the way of the way of the multiple approaches. These all the work is completed by the way of the stimulation soft ware (Kannan 2017). These would be beneficial for the company for promoting of the products.
Explain the Facets of the Digital Consumers and Research tools
The digital consumers want more and more innovation in the products and also the best quality of the products as well. Consumers want more and more innovation in products and these would be done by the way of technology. Digital consumers are demanding, and they would buy the products and service online and also the payments for the products in done online. Various mobile application have been started by the companies for satisfying the customers in the effective way. The customers would require each and every knowledge regarding the products and that knowledge is provided online by the company. Features of products and information regarding the products is provided online. Customer would also suitable for giving the feed backs and the reviews regarding the products on the websites and also company would improvise the products and the customers would read the reviews of the products. These would influence the customers and the decision-making ability of the customers would be affected.
Identify the Legal and Ethical issues Surrounding the Capture and Storage in the Digital Marketing Context.
Digital marketing is the big issues for the consumers because the consumers would enter the data on the application while using the application and that data is also recorded by the people (De Pelsmacker Van Tilburg and Holth 2018). It would also include the sensitive details of the customers which are working in the effective way. These details would be used by company to do the fraud and cheat the customers in the effective way. These ethical issues would have the impact on the sales and these would have the effect on the consumers as well. Digital marketing ethics would include the rules and resolutions form protecting the data of the customer and also to deliver the right product and the quality product as well. There are the issues in digital marketing which would include the social media tools and the communication tools for the customers and many more. There is the lack of the transparency among the people which are communicating on the social media.
Work Collaboratively and Develop the problem solving in the Project
Effective collaboration would have the impact on the problems for the project it would also have the impact on the employee performance. Employees would need the time to solve the problems and also they would need the time to understand the problems and then try to solve the problems. Employees would need time to plan the strategies and to implement the plan as well (Chaffey and Smith, 2017). After implementing the plan one has to look back and see the impact and the consequences of the implementing the plan. Besides these employees need to work in the effective way and try to collaborate with the other employee which are working in the effective way. Effective collaboration would have the impact on employee performance because they would be able to solve the problems and work in the effective way. These collaborations would have the build the strong employee relations and these would have effect on the digital marketing.
Communicate concepts based on the Quantitative data
Communication is must for the very individual whether he is the consumer or the employee of the certain company. These would have the impact on the life of the individual which is working in the effective way. Oral communication is done by the way of the individual and mobiles but the oral communication Cannot be stored and it cannot be kept as the evidence. Written communication is the messages and emails which are stored and can be kept as the record and evidence. In the research work the written communication is must because it would be recorded and it can be stored in the effective way. The oral communication would not be included by the researcher while doing the research but the oral communication has its own advantages (Chaffey and Ellis-Chadwick 2019). In the digital marketing the written communication is must and the company would communicate with the customers by the way of the mobile applications and also by the way of the chats which would be used as well.
SIM BOUND SIMULATION
In the sim bound simulation is the digital marketing game which would have the features to build the websites and write the advertisements on the large scale. Proper email campaign would be stated and these would have the been started for promoting the products on the large scale. In the simulation game it would do the marketing of the products which would provide the knowledge to the students which are working in the effective way. (Simulations) games is designed as per the need of the students which are learning to work in the effective way and to use the digital marketing tools as well.
From the above report it would be concluded that the company would be concentrating on the digital marketing tools and techniques which would be included in the above report. The report would also provide the knowledge to the students regarding the tools and the techniques of the marketing. The company would use the social media would be used by the employees for working in the effective way. Social media would be used by the company to work in the effective way and also use the latest strategies for attracting the customers in the effective way. Companies have to follow the rules and the regulations which would be made form protecting the customers form the cheating which would be done by the company in the digital marketing. The sim bound simulation is the game which would provide the knowledge to the students regarding the marketing techniques and tools.
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