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Introduction Marketing refers to the art of effectively persuading customers to buy offerings of an organisation. It is very essential for modern organisations to use effective marketing tools and techniques to improve their sales figure. The modern marketers must possess or adapt necessary skills ...

Introduction Marketing is define as the process in which product is made with the aim of satisfying the needs, wants and wishes of a customer. It includes adoption of marketing mix such as product, price, place, promotion, people, process and physical evidences. These are the factors that  ...

INTRODUCTION Marketing essentials is a process for communicating, creating, delivering and exchanging offering that have value for customers, partners, clients and society at large. On the other hand, marketing is the management process for anticipating, identifying and satisfying customers’ ...

INTRODUCTION The market fundamental is the assets of the discounted present value of the stream of future cash flow attached to the asset. In this report it has been discussed about the chocolate industry Lindt's various marketing strategies and the various techniques it uses for marketing ...

INTRODUCTION Airline industry provides air transport service by helicopter or air planes to the paying passenger and freight through regular route. UK Group is the largest airline on the basis of revenue, passenger’s carried and fleet size. Air operating certificate or licence is issued by ...

1. INTRODUCTION Marketing is one of the critical functions of any business. It is one of the elements that used for-profit and non-profit enterprises. Marketing principles and practices are a broad process that includes research, product design, promotion, customer services, development, etc. All ...