A/601/1740 Marketing Essentials Unit 1 UK CBC College Level 4

Task 1

P1. Roles and responsibilities of marketing function

Marketing department requires to have skilled and competent members so that appropriate promotion activities are executed. It is necessary that organisation have appropriate market image and goodwill to attract people and make them purchase things in respect to their demands. Pricing and promotion tactic are formulated by seniors to help other units that is production and sales to have large customer base. This helps administration to take appropriate decisions and design items in according to requirements of consumers. In McDonald's, marketing unit responsibility is to provide information to public about food items and packages designed by superiors to attract large number of people (Malhotra, 2015). These are various role and responsibilities which are executed by marketing unit are they are stated beneath:

            Product: This tactic define that organisation require to provide items and services in respect to needs and wants of public. Marketing team require to have complete information about products, its features and benefits which help firm to attract people. McDonald's provide numerous kinds of food items and quality things to retain customers for longer period. Hamburger, cheese burger, desserts, French fries, etc. are various items that are provided by company to fulfil demands of people. Marketing team helps operation unit to deliver quality food products to consumers. Along this, restaurant provide food items in according to taste and preference of people.

            Pricing: Management duty is to determine appropriate rates of food items to grab attention of large number of people. Customers purchasing power determine amount of products they will be able to buy in respect to their needs and wants. McDonald's provide different variants and at appropriate prices to attract consumers and make them purchase things in respect to their demands. In this marketing team provide information to people about different meal packs and packages that are designed by management to grab attention of people. Along this, it helps firm to position higher than rival brands (Hair Jr and et. al., 2015).

            Promotion: This is another responsibility of marketing unit which includes activities executed by management to use appropriate tools such as online marketing, print media, sales promotion, publicity and social media. These are tools that are used by McDonald's to attract people by informing them about different variety of food items and packages. Consumers prefer to purchase quality items and things which have brand value. Promotional techniques are used by marketing unit to influence people by timely providing them data about products, benefits and features. This also helps management to compete with rival restaurants by giving customers appropriate advantages such as meal packs and various attractive tools such as gifts and toys to children.

            Marketing information system: This is essential tactic which defines that business firms needs to provide adequate information to public about variety of items and services. It is essential that management uses appropriate promotion tools to convey to public about benefits and features of products. McDonald's have good market position and image as firm provide quality food items and different varieties in respect to taste and preference of people. Marketing team plays important role to communicate consumers and attract them by providing them information about meal packs (Babin and Zikmund, 2015).

            Financing: Marketing department's prime responsibility is to use various promotional techniques to communicate public about items and services. For designing appropriate message and attractive videos and pictures, it is essential that management have adequate funds to implement appropriate tools and technologies in system. McDonald's requires to use adequate techniques which help firm deliver different variety of food items and also of good quality. Consumers visit restaurant again only if they get quick services and food items in according to their taste and preferences.

            Distribution: Management require to provide different items and services to people to fulfil their demands. It is necessary that organisation have number of branches established in nation to make it easy for consumers to purchase products according to their needs and wants. McDonald's have more outlets than other food restaurants which help seniors to have large customer base. In this marketing unit role is to use various promotion tools and techniques to inform public about different food items and meal packs. Along this, they even require to examine different distribution channels that help management to provide quality things to consumers at correct time and place (Lane, 2016). 

            Thus, these are various activities that are performed by marketing department of McDonald's to have large customer base. Management provide different variety of food items in respect to taste and preference of people. Along this, various promotional and pricing strategies are formulated by seniors to grab attention of large number of consumers. Marketing team responsibility is to conduct market research to have complete information about taste and preferences of people. Apart from this, they even require to attract people by communicating them about different meal packs and food items. This helps company to position higher than other food restaurants and compete with competitors in efficient manner. Thus, management of McDonald's is able to enhance sales and generate adequate revenue from business.

P2 Roles and responsibilities of marketing relate to organisational context

Organisation have different departments that is human resource, finance, operation, marketing, sales, research and development. It is necessary that administration have adequate manpower which are distributed in these unit in according to their skills and abilities. McDonald's which is famous food restaurant having numerous outlets established across world. Management require to regulate and organise business activities in according to provide appropriate food items and services to people (Baker and Magnini, 2016). They require to make system function effectively and use adequate tools and technologies so that quality products are provided to consumers. As, every industry have numerous firms which are executing business; so it is necessary that marketing department uses various promotional tools to spread awareness among public about meal packs and food products. Thus, this is inter-connection that marketing unit have with other departments is stated below:-

            Human resource functions with marketing unit: HR unit duty is to have adequate manpower in organisation to execute business activities in proper manner. Employer responsibilities include conducting recruitment, selection, compensation, training and development processes to employ appropriate individuals in McDonald's. Human resource provide duties to members in respect to their skills and abilities. Thus, they require to have skilled and competent people in marketing unit which have capability to use adequate tools and technologies to spread information among public about food items.

            Operation functions with marketing unit: Production department duties include manufacturing appropriate items and services in according to fulfil needs and wants of people. It is necessary that management have adequate resources that is funds, material and manpower to execute business activities properly. McDonald's provide variety of items and use appropriate things to provide quality food products to consumers. Marketing team have complete information about needs and wants of people which help operation members to design items and deliver quality things to consumers. Along this, they even require to formulate appropriate meal packs in  according to provide adequate food products to consumers. This help management to enhance sales and generate adequate revenue from business (Griffitts, 2016).

            Finance functions with marketing unit: Organisation require to have adequate capital to purchase appropriate material and various other resources to execute business activities in according to market conditions. It is essential that management uses funds adequately and provide budget to every department to execute activities effectively. McDonald's which have branches set up in different nations require that administration establish strong market position and image. Marketing team require that system have appropriate technologies and tools which help them to provide information to public about variety of food items and meal packs. Online advertising, social media and e-marketing are various techniques that are used by firm to grab attention of large number of people. For this, finance unit require to give appropriate amount of funds to marketing members to use latest tools and technologies. 

            Sales functions with marketing unit: Corporations require to have adequate customer base which help administration to enhance sales and generate adequate profit from business. Marketing team uses various promotional tools to inform public about food items, meal packs and prices to grab attention of large number of people (Pappas, 2017). This helps sales members as they don't require to influence public and convince them to purchase things. Consumers have appropriate knowledge about variety of food products of McDonald's which help them to choose items and purchase in according to their taste and preferences. This helps firm to attract people and make them purchase food items in respect to their demands and fulfil requirements.

            Research and development functions with marketing unit: R&D unit responsibility is to conduct market research and survey to have complete and accurate information about needs and wants of public. It is necessary that items and services are designed by management in respect to demands of people. For this, seniors implement latest tools and techniques in system which help McDonald's to provide creative and unique food items to customers in respect to their taste and preferences. Company keep modifying their menu and offer variety of products to fulfil needs and wants of people. In this, marketing unit responsibility is to inform people about changes and transformations that are made by management in items. This help members to attract large number of individuals; thereby enhance sales and profitability (Illing and Anders, 2016).

            Information technology (IT) functions with marketing unit: IT department duties is to design system and implement appropriate tools and software which helps management to provide adequate items and services to consumers. Marketing team requires to have latest technologies to execute activities and design attractive messages in respect to inform public about variety of products, meal packs and prices. Online advertising and e-marketing require that McDonald's use appropriate devices to convey information to consumers and attract them. It is also necessary that company establishes good reputation and goodwill which helps management to position higher than competitors (Dessain, 2016).

            Therefore, marketing team provides support and help to other units of McDonald's by informing public about variety of items and meal packs. With use of online advertisement, print media and e-marketing tools management spread awareness to people about packages and variety of food products. This advantages company to have large customer base and enhance sales by providing appropriate data about food products, its prices and other essential aspects.

Task 2

P3 Compare ways to use elements of marketing mix to achieve business objectives

Marketing department formulate plan which includes information about marketing mix which help management to design system and execute business operations effectively. Product, price, place, promotion, people, process and physical evidence are various constituents which help organisation to grab attention of large number of people.

McDonald's is popular food restaurant which has number of branches established in UK and various other nations. Marketing team require to design appropriate marketing mix and deliver appropriate variety of items and services to consumers to enhance sales and revenue. As, McDonald's have competition from Burger King which is also famous food chain (Kladou and et. al., 2016). Thus, it is necessary that adequate strategies and tactics are designed by marketing members to enhance market position and grab attention of large number of people.

Task 3

P4 Basic marketing plan for organisation

Marketing department responsibility is to promote information among public about items and services. It is essential that organisation design appropriate plan which includes data strategies formulated by management in respect to pricing, promotion and distribution. Seniors require to utilise resources that is funds, material and manpower efficiently; so  that adequate business operations are executed. Top personnels duty is to frame mission, vision and objectives to direct members; thereby make them perform duties effectively. Human resource, finance, production, marketing, sales, IT, research and development are various unit which are constructed by administration to conduct activities in according to accomplish goals and targets (Mueller and et. al., 2015).

             In McDonald's, marketing plan is framed by marketing department which specifies information about activities executed to attract public by acknowledging them food items, benefits and meal packs. Hamburger, desserts, chicken products, breakfast goods, cheese burgers and various other products are provided by restaurant to fulfil needs and wants of people by giving them options and different variants of food things.

            Vision of McDonald's: Company gives quality food items and uses appropriate technologies which help management to provide quick services to enhance customer's experience. McDonald's provide good infrastructure and quality products to attract people by offering different varieties in respect to taste and preferences of consumers.

            Mission of McDonald's: Administration goal is to construct consumers loyal by providing them quality food items.

            SWOT analysis of McDonald's: This tool is used by management to have accurate and complete information about system abilities and market conditions. It is necessary that top personnels design system and execute activities in such manner that appropriate items and services are delivered in marketplace in respect to needs and wants of people. Marketing team conducts SWOT analysis which help McDonald's to utilise market opportunities with uses of strengths of system and protect it from threats by reducing weaknesses (Hoeffler, Herzenstein and Ginzburg, 2015). This is explanation which is described below:

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