MC4F10 Planning for Growth Level 4


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  • Level: Undergraduate/College
  • Pages: 23 / Words 5753
  • Paper Type: Assignment
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Planning is one of the main and essential part for the each and every organisation to plan an effective strategies and policies. With the help of this, an enterprise easily maintain their all work and activities in systematic manner.  Effective planning assist in achievement of long term goals and objectives in limited time period (Albert, 2017). Planning is also important for the growth and development of company. In present assignment, chosen organisation is Cafe concerto, it is a SME which has employees less than 250 and turnover is £25m. Main aim of this business is to apply digitalisation for its growth and innovation. This report is divided into different parts which are covers various points such as key consideration for evaluating business growth, Ansoff's growth vector matrix and many other. Potentials sources of funding and business plan determined this assignment which is essential for the development and growth of company. There are some exit and succession option  which are beneficial for the organisation.


P1 Key consideration for analysing growth opportunities

Growth opportunities is identified as an essential and main part for the each and every enterprise in order to achieve long term growth and success in marketplace. For achievement of this, Cafe concerto apply digital technology which support them to reduce their times and cost. It  is also essential for the restaurant to attract large number of customers for business services and products. There are different consideration recognise which is mainly related with the chances of growth. It is needed by the business managers in order to do their all work and activity in proper manner. There are some key consideration which are applied by the Cafe concerto are determined as below:

            Competitive benefits: It is one of the main and foremost element which is needed by the each and every organisation. In this role of manager is to satisfy basic needs and wants of the customers by providing quality products and services (Allmendinger, 2017). Further, administrator tries to apply digitalisation in their production process and many other activities which are highly support to gain competitive advantages in given time period. There are some competitive benefits for restaurant of opportunities and growth are shown under this:

            Core competency: It is a main factor which is beneficial for the company to maintain their growth and success in marketplace. For accomplishment of this, Cafe concerto need to apply different tools and techniques related to digitalisation. Along with them, they can easily attract large number of customers in their org

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