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Introduction

Marketing is most essential process of every company because it is concerned with the selling and purchasing of different types of products and services (Dudek  and Dudek,  2013). This aid to increase the profitability  of organisation in proper manner. It also acknowledge  various customers about  different  products and services which are newly introduced by  company. Marketing is the process which deals with to implement various strategies which are ascertain by organization in order to accomplish goals and objectives of company  in effective manner. Along with this, it plays a significant role to improve the quality of different products and services which are provided by the organisation to their loyal customer. This aid to stand before the different competitors present in the marketplace. In this report, Cadbury is the chosen organisation which provide milk products and different flavours of delicious chocolate   to their different customer which are present in marketplace. This report explains about the different functions which are related to the marketing in order to ascertain effective outcomes in proper manner.  There are different factors of marketing mix which are explains in this assignment by the Cadbury  increase the level of profit as well as performance of company (Bernstein,  2018).

Task 1

P1 Key roles and responsibilities of the marketing function

There are various types of strategies and policies which are concerned with marketing which plays significant role in order to maximise the level of profit and gather large number of revenue from the marketplace. In present era, marketing plays a significant roles in order to acknowledge different customer about various products which are launched by the Cadbury. So customer can by those products for their basic use in their daily life like different types of milk products are consumed by the different customer at regular basis (Cooper and et. al., 2014). It aids to retain the customer with company for the longer period of time. There are various types of tools and techniques which are used by company  in order to attract large number of customer. It also produce different types of new and innovative chocolates and other milk products for their customer which aid to sustain strong position of the marketplace. As Cadbury is the strong and sustainable brand but the management of company ascertain strong marketing concept which aid to build strong communication channels which help to determine the different needs and want of the customer which aid to produce new and innovative products which improve productivity of  products in proper manner. In order to attain effective results, company needs to focus on some points which are mentioned below in order to improve the level of performance of company (Gilligan  and Wilson,  2012).

  • Product: It is one of most essential factor which provide different types of products to different customer as per there demand made by different customer. Organisation put their effort in order to accomplish different types of need and want made by the customer which aids to increase the profitability of company in proper manner. So far, Cadbury is concerned on to provide new range of products  to their customer. Here marketing plays an important role  to  provide different types of products  to the customer in marketplace.
  • Price: Company need to implement effective price strategies which aids to increase the level of profit of company in proper manner. This aids to increase sells of different products in proper manner. It is  responsibility of  management of organisation to put right price of different products which aid to increase the sells of different products in proper manner. With  helps of marketing company can  ascertain the trends which are ascertain by different rivals present in the marketplace (Mettler and Guiberteau,  2011).   
  • Selling: This is most essential products of organisation because this is concerned with selling of different products which aids to fulfil need and wants of different customer in proper manner. It is responsibility of marketing manager  of Cadbury to implement advance distribution channel which aids to make availability of different types of milk products in  So that customer can easily purchase different products in effective manner. This aids the company to satisfaction level of different customer which are present in the  marketplace.
  • Promotion: In order to increase the number of customer company needs to implement effective promotion tools and techniques which aid to create strong relationship with the customer in proper  The marketing manager of Cadbury take help of social media, newspapers which aids to promote their products in proper manner. This aids to increase the performance level of organisation.
  • Financing: This is most important element which aids to perform different function of organisation in proper way. Without proper distribution of funds company cannot accomplish any functions in proper manner.  Due to lack of funds organisation do not able to manufacture different products as per the desire of customer (Brereton,  2015).
  • Distribution: The marketing manager needs to implement various types of new and innovative distribution system which aid to make availability of different products  in  proper manner. So  Cadbury able to provide different types of milk items to the different customer in short period of time. It helps to stand before the different rivals present in marketplace (Purvis,  2016).
  • MIS (Management information system):  The marketing manager of Cadbury  collect different types of information which are concerned with different demand and desire of the customer in proper manner. It aid to implement different types of new and advance technology which aids to perform different function and operation of organisation in proper manner. There are different types of information which is gathered by marketing manager which aids to take final decision about different operation which is performed by the company. This system gives information about condition of market in proper manner and according to the those information marketing manager can implement different types of changes at regular interval of time period. This system gather information about the different types of strategies which are implemented by 

P2 Roles and responsibilities of marketing related to the organizational context

Marketing department of any organisation put their effort to build a sustainable brand in the marketplace by implementing different types of strategies. It is very essential for organisation to provide different types of products and services at reasonable price so that it can attract large number of customer and also generate large number of customer in proper manner. By this organisation can increase rate of sales of different products which are made by the milk and other products in proper manner. Cadbury deals with to provide different types of milk products and chocolate and many other products which are mostly like by the children. There are some effective role and responsibility  which are concerned with the marketing which aid to manage the different functions of marketing. These roles and responsibility are describe below:

  • Department of finance with function of marketing: Finance department is most important department of any organisation which allocate abundant amount of funds in order to accomplish different functions of organisation in proper manner. The marketing department and the finance department of organisation are interdependent with each other (Bird,  2012). Because due to lack of capita company do not able to produce  different types of products which are liked by the customer. So it is most essential for the customer in order to make proper arrangement of funds which aids to accomplish demand and desire of customer in proper manner.
  • Sale department with marketing: This department is focus on to offer different types of products in order to target the customer as per their made demand. The maekting department also perform its function in gathering of different information which are concerned with the different customer in proper manner. Marketing department of Cadbury put its effort in order to stand before the different rivals present in the marketplace. It also aids to increase the number of customer and aid to generate large number of revenue in proper manner.
  • Research and development department with marketing function: It is responsibility of the marketing manager is to conduct market research in order to know the demand and desire of organisation in proper manner. This aids to collect the various information which help to produce different types of new flavoured product which is made up of milk. These research techniques aids to  collect different views of the customer in order to capture large number of shares in the marketplace. The management of Cadbury can ascertain the strong image in the marketplace ( Lanier and Lanier,  2017).
  • Operation department and its relation with marketing function: In order to attract large number of customer it is necessary for the organisation to improve the quality  of different products in proper manner. So company needs to implement different types of new and advance tools which aids to produce qualitative products for its loyal customer. This is also responsibility of marketing manager is to gather information about the different trends which are ascertain by the organisation in proper manner.
  • Human resource department with marketing function: The human resource department of Cadbury needs to recruit expert employee which able to produce different types of delicious products for all age group customer. The marketing manager of company needs to produce different types of qualitative products which are consumed by  different customer. This aids to generate large number of customer in proper manner.
  • Marketing functions of IT department: This department implement different types of tools and techniques which are used to gain various information about different trends which are ascertain by rivals present in the marketplace. The marketing manager of Cadbury the different information which are concerned with the raw materials which used to produce different types of products in proper manner. This aids to accomplish demand and desire of customer in proper manner.

These are the above mentioned roles and responsibilities which are interdependent with each other which helps to attain goals ad objective of organisation in proper manner (Ahrens,  2011).

Task 2

P3 Marketing mix to the marketing planing process to attain business objectives

Department of marketing is most essential department of organisation which aids to acknowledge different new products to its loyal customer. In order to maximise the level of profit of company the element of marketing mix plays a significant roles in order to  attract large number of customer which helps to increase level of profit of company in effective manner. The company implement different types of strategies which aid to know the demand and desire of customer in proper manner. These strategies fulfil the demand and desire of customer in proper manner.

As Cadbury is  a multinational enterprise which perform its operations in almost 50 nations throughout the whole world. It deals with to produce delicious milk chocolates the crème egg and roses selection boxes and other various products. It implement different element of marketing mix in order to compete its rivals company Nestle. It also aids to accomplish different types of strategies which are implemented  to achieve aims objectives of organisation in proper manner.  The different element of marketing mix are like products price, place, promotion, people, process, physical evidence. These are element of marketing mix by which Cadbury can sustain strong position in different marketplace and also focus on different trends which are ascertain by different rivals in proper manner. In order to determine these factors of marketing mix are analyse by making comparison between two organisation which are performing their business in same sector.

Element of marketing  mix

Cadbury

Nestle

Products

Cadbury perform its operation which is concerned with  the service industries which is of unique kind. There are different types of products which are manufacture by the organisation deliver as on the memorable, exiting and the great day out. There are various  variety of chocolates like five star, Perk Cadbury eclairs. In the biscuit segment it produces premium Oreo.  In the segment of beverage Cadbury produces Bournvita which is ascertain by large number of customer. It is leading producers of chocolate  throughout the whole world.  

Nestle focus on to provide beverage like coffee named Nescafe, which is one of the most liked brand by different people. It also launch new products like Nestea. It also manufacture various milk products. It also manufacture new segment of different types of products like Maggi noddles . It also create an umbrella products which includes Maggi sauce, Maggie sauce. It also produce  many range of chocolates like Kitkat, Munch , Milky bars, the newly launched named Alpino which used by the company to replace the diary milk, products.

Price

 This organisation implement effective pricing strategies in order to increase the new range of products. It  provide very reasonable price for all its products. There are different types of products which are produced by  company according to the buying behaviour of the customer. The products which have high quality the price of that particular products. Products like perk, five star and eclairs give the taste of Cadbury at reasonable price. There are low variety of products and also have the high quality of products. Cadbury position its products  on different festive 

The price is dependent on the market of every person products. The strength of price of different products of Nestle comes from its packaging options. Customer can make his own choice based on his consumption. In other like Kitkat and Munch, due high level of competition with the different products. It seems that there is similarity in price of different products of both companies (Friis,  2012).

Place

Cadbury focuses on rural marketing of organisation is known to be weak but there is less number of demand made by the customer. The Cadbury chocolate produced in Bournville.  Organisation  is provide different types of service s in almost 200 more countries. Cadbury has  a strong present  in the marketplace.

As this companies follows the   FMCG strategies which is concerned with the different breaking the bulk. There are two forms of distribution which Nestle has. The  company channel is known to be strong with a good marketing and sales network for channel distribution. Nestle offers different types of trade discount offers and different types of tactics to keep the channel which are implemented by the organisation.

Promotion

There are different types of promotional techniques in order to in order to increase the ales of different products in proper manner. As the Cadbury has a commercial base  where the customer buys the chocolates is purchase in bulk Cadbury implement different types of strategies in order to promote different items. Cadbury promote its products item by the different holdings, and standees and flex  banners which are used by the organisation (Gillespie and Riddle,  2015).

This brand is focus on to improve the quality of different products and the witty and innovative campaign  of Maggie. Nescafe focuses on the values and the good things in life, it uses some slogans, titles and many other methods to promote it products in order to increase the number of sales of different products. Nestle implement different types of strategies which are uses by the organisation are like TVC and ATL marketing. It also promote its products by the online mode. Nestle is a brand which has strong products as well as marketing and this company has strong brand values.

People

This company produced dairy milk at the factory which prepare chocolates in Bourneville in Birmingham. When this is produced then it goes for quality check and it is transported to the  stockroom Cadbury sells more then 200 types of chocolates and other products which  are most likely b the people in order to increase the productivity of different types of products in proper manner.  It also hire those employee who have experience of manufacturing of different type of chocolates products and they can also manufacture different types of milk products which aids to different types of products in effective manner.

Nestle recruit different various  employee in order to accomplish different types of operations of organisation in proper manner. There are different types of services which are performed by the organisation. It aids to  improve the quality of different types of products which helps to attract large number of customer and increase the rate of sales of different products. There are different types of consumers which like to buy the different products in order to ascertain the effective result in proper manner. Nestle implement different types of strategies in order to accomplish different types of strategies which are ascertain by the organisation in proper manner.

Process

Cadbury implement new and innovative methods which are used by the management  in order to produce new range of products in effective manner. It also put its effort in order to reduce the wastage of different types of products  which aids to increase the sales of different products in effective way. It focuses on the packaging of different products which aids to increase the awareness of value of brand of company. It also available in different sizes by which all levels of customer ca buy their products in order to increase the sales of  different products in  proper manner. 

 Nestle implement different types of  strategies by which it produce different range of  products in proper manner. There are different types of techniques which are used by the management  which are used by the  organisation in order to produce tasty healthy products which are used by the organisation in order to perform different operation in proper manner. The management of Nestle introduce different types of processing equipment which aids to perform different operation of organisation.

Physical paradigm

As this organisation perform different operation of business through out the whole world which known for their simplicity in the business in the marketplace. It is very important for the organisation in order to use the different factors of marketing mix. It  provide different types of products at reasonable prices. So it aid to attract large number of customer.

On the other hand this company focus on to introduce new flavour of coffee and also introduce the taste of beverages which aids to increase the level of  different types of products in proper manner. There are various types of strategies which are used by the organisation in order to proper -positioning of different products to the customer which are present in the marketplace. It also focus on to improve the quality of different products.   

 

Task 3

P4 Marketing plan for Cadbury

Marketing plan is plays a significant role in order to perform different function of organisation in proper manner. It also aid to increase the performance of company in the marketplace. It aids to accomplish goals and objectives of organisation in proper manner. With the help of effective marketing plan the manager of Cadbury execute different types of steps of of plan in effective manner (Davidson,  2012). The management implement different types of tools and techniques which are accomplished with the different types of  strategies in order to attain effectiveness in different operations of organisation in proper manner. So it is very essential for the management  in order to implement different new and innovative strategies which aids to accomplish demand and desire of the customer in proper manner. The manager of Cadbury needs to determine all aspects which aids to execute different steps of marketing plan in effective manner. So the marketing plan needs to follow different execute.

Overview of the company:   This organisation is deals to provide different types of milk products and delicious chocolate products throughout the whole world. It perform its service in almost 50 nations. It is multinational brand which provide different types of products and services in different countries. It is second largest company which manufacture of different types of products to its customer in proper manner. Firstly this company generate revenue of about $1.45 billion  revenues earned by  company (Smith,  2012).

Mission of Cadbury:  It is very essential for the enterprises to define its mission to their employee in order to maximise the level of profit of company in market. In this Cadbury offers different range of products and beverages products and it wants to cater all segments of society. The company offers diverse items and it needs to give them in the market in different nations.

Vision of Cadbury:    Cadbury deals to provide different types of milk products and chocolates and attain  top position in the overall marketplace. In order to attain this organisation needs to focus on the different demand and desire of customer in proper manner.

SWOT analysis:

Strength

Weaknesses

·       Cadbury has the strong brand image in the marketplace.

·       It provide high quality of different flavour of chocolates and milk products in order to attract large number of customer in proper manner.

·       It has strong distribution channel in order to deliver different types of products

·       The major weakness is it depend upon the confectionery market.

·        There are high cost of different products which is compared to different companies.

·       Do  not focus on the penetration in rural areas . The company dependencies on the  different types of beverages and confectionery market.

Opportunities

Threats

·       There are various types of strategies which aids to perform different types of operation  at different locate in order to gain competitive advantages in the marketplace.

·       The  management needs to implement different promotional techniques in order to promote their different types of products which aids to increase the number of customer in proper manner. 

·       There are various rivals which are present in the marketplace which reduce the performance of company. It also reduce the level of profit of the company.


Goals and objectives:
 In order to attain goals and objectivities of company  organisation needs to implement new and innovative technology in order to produce better quality of products   which are made of milk. It aids to attract large number of customer.  The main objectives of organisation is to capture large number of shares in the marketplace (Collins  and Stern,  2012).

            STP:   In order to attain effective outcomes it is very important for organisation in order to implement segmentation, targets and positioning  of different products.

  • Segmentation: Cadbury provide new range of flavour of chocolates which are provided by the company. It segmented the different products considering the choice of  children and adult person which aids to accomplish demand and desire of customer in proper manner.
  • Targeting : This is concerned with the serving of different types of milk products and chocolates and also provide different types of beverages for the children as well as  adult which aids to fulfil the demand and desire of customer in proper manner (Askeland  and Wright,  2013).
  • Positioning: In order to  make sustainable brand image  in  marketplace company needs to position their different products  and chocolates in the  It also provide better quality of milk products which aids to maximise the profit of organisation.

            Marketing strategy: It is very essential for any company  to implement new and advance strategies in order to prefer different operation of business. It aid to improve the quality of different products and also improve the performance of company.  Due to this strategies it aids t attract large number of customer.

            Implementation:  In this stage all functions are performed in order to attain effective outcomes of the marketing plan so it is very essential for organisation determine the different trends which are ascertain by  the organisation in order to perform different types of activities of organisation in  proper manner. The manager of of Cadbury  can easily improve the level of performance of company in proper manner.

            Evaluation:  This is the last phase which are concerned with  the manager of Cadbury in order to determine the  performance of organisation in proper manner. If there is any kind of problems and issues arises then  the manager needs to implement different strategies in order to  maximise the level of  profit of company in proper manner (Baker  and Magnini,  2016).

            So it is very necessary to ascertain new and innovative technology in order to make effective decision making process. This aids to accomplish goals and objectives of organisation in proper manner (Nguyen  and Simkin,  2012). 

Conclusion

From  the given report it has been assumed that marketing  is main part of any company.  This is process to deliver different products to various customer present in the marketplace in proper manner. There are different strategies which are concerned with the marketing which aids to accomplish goals and objectives of organisation in proper manner. Different concept of marketing plays a significant role in order to improve the quality of different products. It also give the proper path  to manager in order to maximise the level of profit of company with in short period of time. It also aids to stand before the different competitor in marketplace.

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