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Introduction

Strategic marketing is regarded as the effective process of promoting goods in the market so that large number of customers can be attracted easily. Further, it takes into consideration various types of techniques with the help of which business can easily differentiate itself from those of competitors in the market. Main focus is on delivering high value to the customers as per their expectations and in turn desired objectives of the company can be accomplished efficiently. Apart from this, it is well known fact that no business can survive in the market without effective marketing strategies and sometime it leads to decline in level of performance. Due to this reason effective promotional tools are required to be developed by business so that customers can be provided crucial data and this proves to be favorable for company in every possible manner (West, Ford and Ibrahim, 2015). Delivering remarkable value to the customers has become must for every business and it is one of the effective way through which challenges can be faced in business environment. For conducting the present study Total marketing solutions as a business has been considered where organization is indulged into practices of delivering marketing services as per the need and requirement of the target market. The entire report covers various tasks such as role of strategic marketing, analysis of how marketing strategy is developed, approaches to competitive positioning etc (Wilson and Gilligan, 2012).

ACTIVITY 1

1.1

Strategic marketing plays most important role in total marketing solution where it allows business in gaining competitive edge. Further, it provides base to the business in differentiating its products from those of competitors in the market by utilizing major strengths so as to deliver remarkable value to the target market. It enhances business performance in the market and in turn main focus is on accomplishing desired goals and objectives. Apart from this, with the help of strategic marketing it becomes easy to highlight the uniqueness in the product range and challenge associated with rise in competition level can be tackled easily. This marketing allows in sharing important information with the customers as per their needs where business can easily target its customers (Kotler, and et.al., 2015). Further, it is well known fact that without sharing crucial information with customers no business can survive in the market and due to this reason TMS has to indulge into practices of strategic marketing for obtaining large number of benefits.

The main goals associated with strategic marketing takes into consideration markets where business is required to compete, basis of firm’s competitive edge and what are the effective ways through which organization can enter into new market. So, all these key points are considered by TMS while considering the strategic marketing. It is only regarded as one of the way through which desired objectives can be accomplished easily by TMS and firm can easily deal with the issue of competition in the market (Shank and Lyberger, 2014). Apart from this, stakeholder management becomes easy for Total marketing solutions with the help of effective strategic marketing tools and through this opportunity prevailing in the business environment can be tackled easily. On the other hand, main role associated with strategic marketing is also to build brand image of business in the market which directly becomes reason behind success of enterprise in the market. So, in this way with the help of this it can be stated that strategic marketing plays most crucial role where business can easily focus on its long term objectives and it supports in accomplishment of such aims.

1.2

Direct relationship is present in between corporate and marketing strategy where both are important for accomplishing major goals of the business. Further, marketing strategy is considered to be integral part of corporate one where with the help of effective promotional tools it becomes easy to accomplish corporate objectives of the organization and leads to favorable outcomes (Foxall, 2014). Apart from this, corporate strategy of TMS is to enhance overall operations of the business at global level which can be only accomplished where effective marketing strategies are present and this allows company in obtaining favorable outcomes. Further, in corporate strategy directions are set so that business can easily focus on long term goals and objectives. Through marketing objectives it is highlighted what business wants to accomplish and in turn it acts as development tool for the business in every possible manner. Corporate strategy highlights the direction of the business along with other key areas such as establishing purpose along with the scope of the company, nature of the business etc. All these key elements are undertaken at the time of building marketing strategies and this directly acts as development tool for the company in every possible manner (Morg