Marketing is considered as the most important part of any organization. In this regard, most of the companies require the setting of effective marketing principles. With the help of this, they are able to achieve their target market objectives. One of the common goals of any association is to ... Read More

In the modern era, it is necessary for every individual to have better planning of career opportunities so that goals can be accomplished in an effective manner. It is important for the person to have correct information about the career path so that plan can be designed effectually. It also ... Read More

Internet has connected people and organisation all around the world. It has given advantage to both in organising various campaigns. Digital marketing has given opportunities to companies to target the audience easily and at a fast pace (Chaffey and Ellis-Chadwick,  2016). Without spending ... Read More

Strategic marketing refers to designing marketing plans according to needs and demands of customer. It helps an organization to achieve their goals with more consumer satisfaction. Apart from all this it also improved performance of company which results in increasing profits. In his report, the ... Read More

Marketing planning is a business framework outlining strategies and tactics of marketing. Marketing plan is very essential for business to achieve the targeted goals to get success. Marketing planning is a road map furnishing  direction towards achieving goals and objectives of the business. ... Read More

Critically analyze Sperry's “Odysseys Await” campaign Sperry is an iconic American shoe brand which deals in boat shoes and to promote the products at the market place, the company organized a campaign named “Odysseys Await” which targeted millennials who prefer to do ... Read More