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Global Corporate Strategy
Downloads: 21936 Pages: 15 Words: 3613
INTRODUCTION TO GLOBAL CORPORATE STRATEGY Global business strategy refers to the long-term plans made by business organizations to attain global competitiveness in the market. Global Strategy guides the activities of the business to meet the overall objectives of the business entity (Heidtmann, ...
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Strategic Marketing
Downloads: 8338 Pages: 20 Words: 4833
Introduction Strategic marketing is regarded as the effective process of promoting goods in the market so that large number of customers can be attracted easily. Further, it takes into consideration various types of techniques with the help of which business can easily differentiate itself from ...
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Successful Marketing Management Of Flipkart
Downloads: 6766 Pages: 17 Words: 3868
INTRODUCTION Marketing management refers to the process of accessing and improvising the current marketing strategies that a company uses in order to achieve higher success through its efforts. This report is about an electronic commerce company named 'Flipkart', headquarters in Bengaluru, ...
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Strategies to Rise UK Hospitality Industry
Downloads: 16018 Pages: 16 Words: 3831
Introduction to Background Research Standardization is a concept in marketing and also a strategy where any firm gets a chance to standardize all areas of a product experience. There is also a chance to standardize a component of any product (Global Marketing Standardization, 2013). Hence, ...
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International & Global Marketing
Downloads: 15027 Pages: 17 Words: 4084
Internet Marketing International or global marketing is referred to as the marketing that takes place on a worldwide scale by taking the commercial benefits of international operational differences, similarities along opportunities in order to meet the desired goals as well as objectives (Leonidou ...
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Brand Value Reception
Downloads: 12295 Pages: 11 Words: 2586
Introduction to Brand Value Reception An organization’s brand value depends on its reputation. Brand value is referred to as having a brand reputation. A brand value reception is a process of receiving back the reputation of the brand in the market. The present report is developed on a case ...
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Global Marketing Strategies of Topshop
Downloads: 16739 Pages: 14 Words: 3223
Introduction In the present scenario, companies are growing at a greater speed to retain in the diverse marketplace to make offers to the customers and expand the market share. To expand across national boundaries, different aspects are ascertained and managed to make appropriate decisions to ...
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Marketing to Multicultural Audiences
Downloads: 19398 Pages: 8 Words: 1715
Introduction Marketers are growingly acknowledging the increasing strength of ethnic groups and are reverting to targeted marketing efforts. Targeted interactions normally draw on several references to the ethnic culture in an attempt to augment communication with and obtain the consent of the ...
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