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INTRODUCTION Strategic marketing is the method in which different processes and methods are launched by the company with the purpose of marketing of goods and services. Thus, management can create effective plans and policies so that they can create good product and can deliver superior services ...

INTRODUCTION Branding is marketing process where firms tries to differentiate its company with other competitor by using unique name, logo sign and symbols to enhances its sales and profitability. This report explains about brand management of Apple that helps it in gaining competitive market ...

INTRODUCTION Foreign Direct Investment can be referred to as investment which is made in terms of a controlling ownership in one nation by a company based in another nation. This is distinct from a foreign portfolio investment when seen from the point of view of notion of direct control. Besides ...

INTRODUCTION Brand management is a activity which involves planning, implementation and controlling of various marketing programmes. It leads to analysis of planning regarding how a brand will be introduced in the market. A good marketing management leads to influence targeted consumers regarding ...

INTRODUCTION Strategic marketing is a way that assists an organisation to effectively differentiate itself from major competitors in similar industry. These kind of activities assist in providing consistently better services to customers than other rivalries (What is Strategic ...

INTRODUCTION Marks and Spencer (M&S) is a major retail brand based in U.K. It is established by Michael Marks and Thomas Spencer in 1884 . The companies headquarter is located in Westminster, London .M&S has a specific specialization dealing in high quality clothing , home products and ...