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Market strategy of the Morgan Motor Company in UK

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  • Level: High school
  • Pages: 9 / Words 2176
  • Paper Type: Assignment
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  1. Morgan Motor Company

Morgan Motor Company

INTRODUCTION

This paper consists of market plan and market strategy of the Morgan Motor Company to re-launch its brand car. It also evaluates the strategy to target market for the re-launch the car brand in United Kingdom. The launch strategy and marketing activities date for the re-branding exercise is the 2ndSeptember 2013 and supporting marketing activities last until the 1st March 2014. This has been explained through the table in the report.

A co-ordinate approach is being developed by linking it to tactical plans and in the end monitoring, review and re-evaluation is done in order to know the feedback of the customers and various stakeholders.

BACKGROUND OF THE ORGANIZATIO

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