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PESTLE Analysis to Understand The Environment of Denmark

Brief :
Organization Selected : MTR Crossrail

Business Organisations in a Global Economy

Instructions for Assessment

This is the project where the student is supposed to complete in 2500 words in a report format. This is the report which is based on the allocation of the country and considering the business environment for a business organisation. This is considering the analysis of an organisation which can be chosen by the student. The organisation is willing to expand its business activities in a specific country which have been allocated. The scenario to be considered should relate to a foreign direct investment (FDI) decision and could either be concerned with:

1) the establishment of a company in the allocated country; or

An Expansion of its Current Operations Within The Allocated Country

Student will be allocated with the country in which the organisation can expand its activities. This is the report which is based on the specific organisation. This could be viewed as a consultancy report for the company or one produced by a manager from the company itself.

It is very important for the student to relate the report with Foreign direct investment. Thus, an example of a relevant scenario is areport based around the issues that would need to be considered by Waitrose if they wereconsidering opening new stores in the United States. On the contrary, if the allocatedcountry is Sweden, companies like IKEA or Volvo will not be valid options for the report.

This report will require with the identification of business environment and the correct information of the organizational and its expansion within the other country. The student is required to analyse the nature and type of the company. The various factors and issues affecting the company this will also include with the relevant tables, graphs. The student can focus on developing various model such as PESTLE ANAYSIS, Porters five forces model, SWOT analysis.

Your report will be assessed against the following criteria (further details in the rubric at the end of this assessment brief):

  • information of the company (20%)
  • defining business environment (20%)
  • analytical approach (25%)
  • Using data and examples (15%)
  • structure of the report (10%)
  • Presentational and referencing (10%)
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