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Business is known as an organisation in which individual comes up with unique and innovative ideas to operate different functional and operational activities. Main objective of them is to maximise profit and income of firm by using different strategies and plans. All business firms in an economy are surrounded by different environmental factors that directly impacts on its organisational procedure. Business environment is a combination of two different elements as internal and external (Fernando, 2011). These factors are directly affects on decision making process and profitability of firm. For this management and manger of organisation requires to make impactful strategy to reduce negative impact of these factors. This report is based on Nestle which is a largest food and drink company. This organisation was founded in the year of 1866 by Henri Nestle, Charles page and George page. Nestle basically deals in dairy products, chocolate, coffee, ice cream and pet food. This report represent types and purpose of different organisations and its legal structure, size and scope of these firms and interrelationship between different functions of firm. At last it is determine positive and negative impact of macro environmental factors, internal and external analysis of firm and how strength and weaknesses are interrelated with external factors.
Each and every organisation has different structure and size which is based on their objectives and goals. Owner of this firms are manage their business activities properly on the bases of their resources and funds (Hamilton and Webster, 2015). Through this they can easily structured firm's size. All these procedures are based on their future objectives and goals which are require to identify properly. These activities include employees analysis and management, resources allocation and funds management to getting higher profitability and growth. Structure, size and scope of different organisations are properly link to the business objectives and goals.
In a business organisation different departments and employees are works to provide their effective and quality services to achieve their future goals and objectives in effective manner. Management of organisation analyse business activities and approaches to classify responsibilities to them properly (Klapper, Lewin and Delgado, 2011). These roles are based on skills and working capacity of employees. Nestle is a largest organisation which is provide quality services in food or drink. This is basically deals in dairy products, chocolate, coffee, ice cream and pet food. They are implement their operational and functional by different departmental approaches as -
Sales and Marketing division of Nestle is works to provide their quality services to customers on the bases of their requirement and need. Marketing division helps to introduce new products and services in target market to maximise product sales and organisational revenue effectively. Main objective of this division is to provide quality products and services of organisation in several countries to build strong connection with target customers. This department has direct link with the activities of research and development and human resource department. HR department helps to appoint qualified candidates within organisation and research and development department provides the function regarding assessment current trends.
Research and development department of Nestle is works to analyse several marketing procedure to provide appropriate services to them. This division analyse customers demand and their requirement for specific products. After this analysis, Nestle make appropriate and desirable modification in their products and services (Osterwalder and Pigneur, 2010). This department functioning has direct link with marketing operations. Information provided by such department helps to grab required knowledge as per needs.
Production and manufacturing division is works to produce quality products in firm on the bases of customers demand and their requirement. Through this they provide quality services to their customers. Main objective of this department is to provide higher satisfaction to customers through their appropriate desirable products. This department has link with marketing. Marketing functions helps in assessment of different needs of customers which is used by production department in future to produce goods.
Human resource division of Nestle is works to build effectiveness in several organisational approaches. For this Human resource manager of firm play a most important role to analyse employee's skills and capacity to enhance them through different training and development procedure. They also conduct recruitment and selection process to hire new candidate in firm. This department has direct link with all divisions of organisation as it helps in recruitment of qualified candidates as per requirements.
Finance division is works to manage all statement and accounts of firm in appropriate manner. For them it is require to manage all funds, reserves, investment and expenses to getting higher growth and income in proper manner. This department prepares the budget for marketing and production which is required to adhere by the employees while functioning their tasks. This will provides the opportunity is to complete the tasks in cost efficient manner.
Function based: This is works to manage organisation's structure and functional activities to getting higher business approaches (Scheer, 2012). In it, Nestle manage their business activities through different departmental approaches as - Human resource, finance, marketing and Production.
Product based: This structure is based on customer's demand and requirement for specific product that requires to produce in proper manner. For Ex., Nestle provides their effective and quality services in several countries through food and drink products.
Consumer based: In this procedure organisation analyse customer's demand and requirement to make appropriate modification in their services. For this Nestle requires to use innovative ideas and creative thoughts.
For a business organisation, it is required to work through different functional approaches that helps to achieve future targets and goals in effective manner. In this procedure management and manager requires to analyse working capacity and approaches of different employees to distribute them several responsibilities and tasks as well.
According to Shigang, (2010) different business organisations are work to provide their effective business approaches through their own contribution. Lots of dependency on each functional approach create complexity in firm. These approaches maximise issues and problems in firm. All different business organisations create their own motive and objectives in firm which is helps to analyse their own working procedure. Through this they implement working approaches in firm for maximise productivity and profitability of organisation. In this process manager of organisation requires to analyse issues to resolve them in appropriate manner.
For a business organisation, it is required to analyse impact of macro environmental factors on their business procedure. In a economy number of companies are running to provide their effective and quality services to target customers (Aterido, Hallward-Driemeier and Pagés, 2015). Nestle also a largest organisation that provide their effective services in several countries. For the it is required to analyse Positive and negative impact of macro environmental factors on their business process as -
Political and legal factors – For a business organisation, it is require to implement legality and political views to getting effectiveness in their firm.
Economic and social factors - Main motive of an organisations is to provide quality services and higher satisfaction to their target customers. For this they make proper analysis on each and every aspect of market to grabbing several opportunities easily.
Technological factors - The advertising techniques which are used by the organisation is high in cost which increase the budget of market department has impact on their cost of product and reduces their profit margin. So for this firm needs to use advance technological factors and innovative ideas in their firm.
A business organisation always surrounded by different environmental factors that impacts on their operational activities. These environmental factors are classify in two different elements as internal and external. Internal factors are controllable while as external factors are beyond the control. For this management and manger of firm require to analyse these factors through PESTEL model to make effective strategy for them. Through this they can easily reduce negative impact of these factors. This model helps to analyse each and every factors of external environment.
As per the words of Bryman and Bell, (2015) business environment has direct impact on business objectives and decision making approaches of firm. For a firm it is required to analyse affect of these elements to make appropriate strategy. An organisation need to analyse political, economic, environment and legal factors of external environment that can directly impact on business process. These type of external factors directly impacts on decision making process of firm.
SWOT analysis is effective tool which is internally used by the management of organisation to ascertain the information about their strengths, weaknesses, opportunities and threats (Charter, 2017.). This tool is used by NESTLE to use their strength situations to grab the future opportunities to improve their profitability and achievement of the targets within stipulated period of time. It helps the manager is to made different strategies which assist to overcome from weaknesses. This will provides the opportunity is to build the organisation structure more strong and profound. The SWOT analysis of NESTLE is defined below:
Nestle is a largest food and drink company that provide their effective services in several countries. For them, it is required to analyse their own strength and weaknesses that are interrelated with external factors can be -
Political factors – For a business organisation, it is require to analyse political and legal values of different countries before expanding their business structure in different country. Nestle always working through legal terms of a country that provide effectiveness in business organisation. These factors are always create strength for organisation to work in several countries with a positive image (Dahan and et. al., 2010).
Social factors – These factors are based on customers requirement, changes in different marketing aspect and trends that can affect organisational procedure. In this process Nestle requires to analyse each marketing aspect properly to getting exact information related to customer's requirement.
Technological factors – Nestle require to implement advance technology in their organisational approaches to maximise productivity and profitability of firm. In this process they always uses innovative ideas and creative thoughts to represent their products attractively in front of target customers (Drucker, 2017).
For a business organisation, it is require to analyse internal strength and weaknesses that influence in decision making process of firm. For internal analysis of firm, Nestle can use SWOT analysis that represent four different factors of business as strength, weakness, opportunity and threat (Trkman, 2010). Through this manager easily understand effectiveness of this model to making appropriate strategy for this. These are helps to analyse opportunities to grab marketing advantages while as make impactful plans to improve organisational weaknesses.
As per the above report it has been summarised that an organisation requires to analyse impact of business environmental factors to make appropriate strategy for this. Each and every business in a economy is establish with a specific objective that they require to achieve through different approaches. For this they need to analyse size and scope of different firms and its business procedure. An organisation requires to analyse relationship between different functions and operational activities. After this firm requires to analyse impact of environmental factors that can be internal and external. For this firm can use SWOT and PESTEL model.
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