Intoduction to Business Operations and Management

MAIN BODY

Explanation of Business Operations

Business operations can be described as a set of activities which are involved on a daily basis to increase the value of an enterprise along with gaining profit. It includes various types of manufacturing activities and other administrative procedures which are carried out regularly. However, it consists of a number of operational activities which can be optimised for developing revenues in sufficient amounts regarding coverage of expenses as well as attaining profits for owners of particular business organisations. In addition to this, it has been analysed that staff members of a company provide support for accomplishing objectives through working several functions such as accounting, production, marketing and so on. Meanwhile, it is necessary for managers and authorised individuals in an enterprise to manage overall operational activities and procedures in the correct way so that desired productivity, as well as profitability, can be achieved (Kasemsap, 2019). Moreover, it involves the criterion of competing production of products and services on time which facilitates delivering them in the market to fulfil the desired demand of customers.

On the other hand, business operations include various components involving functions of a company like people, processes, systems and equipment. It consist two main tow purposes which includes guidelines and limiting the risk of ignoring relevant issue along with conducting business activities properly. Meanwhile, it involves the criterion of conducting several meetings, communication channels and emails to make the desired conversation with staff having their specific specialisation in a particular area. Basically, it includes aspects of assigning roles and responsibilities to an individual as per their field of expertise which helps to encourage them along with improving overall productivity. It involves the important prospect of managing communication within the organisation which is essential to perform with effective cooperation as well as coordination to achieve the desired goal of business. However, it is necessary to carry out proper management of available resources to make their optimum utilisation for gaining maximum outcomes. It is required to prepare an appropriate road mapping plan that helps to execute operations in an effective manner (Schaltegger, Burritt and Petersen, 2017). Moreover, it includes making sure about compliance with mandatory regulations like upholding key cultural values or expense reimbursement policy, which can be difficult to track.

Main Functions of Business Operations

Business operations have a number of functions which are required to be carried out effectively in terms of completing the goals of a company. It includes the fact that these functions are conducted by employees within every specialised department or area. Meanwhile, it has been analysed that operational functions are connected with each other to focus on achieving the same objectives & aims. It needs efficient conversation between employees to conduct these operations effectively. Hence, some of them are mentioned here.

1. Accounting -

This is a very important function of a company which consists of several primary roles including measurement and summarising activities related to business. It includes managing overall financial problems and the requirement to maintain a budget for conducting various operations. Basically, it involves the interpretation of entire data relation financial aspects and the communication of relevant outcomes for managing funds along with other decision-making authorities (Cook and Billig, 2017). However, it includes summarising overall financial processing which helps to appropriate decision-making in future.

2. Finance -

The term finance refers to aspects related to money and funds which is responsible for overlapping often with its functions. It is helpful in providing various resources as well as establishing a plan of action to support operating and expanding the business. Meanwhile, it involves several tasks such as raising financial capital, tax compliance, safeguarding company assets and budgeting (Davis and et. al., 2018).

3. Production & Operations -

This can be defined as an essential function of business in regard to overarching goals. It consists of the utilisation of resources of an organisation for producing efficient products as well as facilities which are desired by clients. However, it is necessary to fulfil the actual needs and wants of customers by producing products of their choice to survive in the market.

4. Production -

Production can be explained as the manufacturing of goods or services which are required by clients. It is essential for an organisation to focus on the demands of people while producing products to attract new consumers along with retaining the current ones to enhance the entire profitability of the business (Beckford, 2016). However, production management has a duty to manage entire procedures or activities of available materials to manufacture required goods. Basically, it involves several aspects like input, process, output and feedback which should be completed in the correct sequence to satisfy the needs of people properly.

5. Marketing -

This can be described as a set of promotional activities and providing information about the product to people in order to enhance sales. It consists of main two aspects which are focussed on providing support to businesses in terms of determining products or services which bear the potential to achieve success in the market. Basically, it includes the criterion of promoting products in the market for increasing sales of goods or services. However, the other major tasks of marketing involve several aspects such as advertising, customer service, public relations and developing a marketing plan.

6. Sales and Distribution -

The function of sales refers to the obvious task of managing and handling a product and receiving its price. It consists of the criterion of identifying the clients & potential consumers, promotional activities to promote products, actual selling through different modes and follow-up.

7. Management -

This includes the utilisation of staff and various resources available in an organisation to conduct function management. It includes several aspects including planning, organising, directing and controlling for reaching the business goals (Baumgartner and Rauter, 2017). However, management is favourable as it makes sure about the availability of proper tools & techniques for accomplishing responsibilities which are allocated to employees of the company.

Considering the above functions, it has been analysed that these functions are based on the size & scale of the business, activities, type of clients, actual requirements of consumers and preference of the owner.

A Brief Description of The Company

Cadbury can be known as a confectionery British multinational company which is considered the as second largest brand of this industry at global level after Mars. It has many products a few of which are very famous like Dairy Milk chocolate, the Creme Egg and Roses selection box. Basically, it was founded in the year around 1824 by John Cadbury which happened almost 196 years ago. It was established in Birmingham England initially and has been owned by Mondelez International since 2010. It is observed that this organisation is internationally headquartered in the city of Uxbridge which is situated in west London along with operating in more than 50 nations across the world. Meanwhile, the initial products of this organisation were tea, coffee and chocolate which were mostly liked by customers. Moreover, the Bournville estate has been developed further and then proper dairy milk chocolate was created by considering taste or choice of people.

In addition to this, the key people of Cadbury are Irene Rosenfeld, the chairman and Dirk Van de Put, the CEO of the company. It involves the efforts of around 71657 staff members who are working in different branches or stores of Cadbury at the global level. Meanwhile, Cadbury UK has various products like bars, boxes & rolls, multi-packs, beverages, cooking, Easter, Halloween, Christmas, desserts, ice cream, biscuits, travel exclusives and spreads. Basically, it involves different products with unique tastes in various countries which are liked by people and this strategy makes this brand very popular globally. Meanwhile, it has a Modern chocolate that people love in today's scenario which was invented by a Swiss manufacturer with the use of a conching machine that refined chocolate, providing it a smooth texture. It will facilitate to make people feel satisfied and attract new customers towards products.

Evaluation of the Company's Operations Management Decisions

The management decisions are required to be based on the operations of a business or an organisation. It is necessary to make proper decisions for managing operations in Cadbury to achieve desired business objectives.

1. Production:

This includes manufacturing products to fulfil the needs and desires of customers to gain better profitability. It includes an effective strategy to determine actual requirements and choices in regard to goods along with analysing their expectation about product features (Maylor, Blackmon and Huemann, 2016). However, it is essential for the manufacturing department of a given organisation to consider the modified demands of consumers to provide unique and effective products to gain their satisfaction.

2. Supply Chain:

This includes a network between an organisation with its suppliers to gain raw materials in order to manufacture and supply products in the market in the desired quantity. It consists of various procedures, people, entities, data and resources for producing goods to complete the requirements of consumers. In the context of Cadbury, they should make proper decisions for their suppliers to gain raw materials for fulfilling the modified desires of customers for retaining them with the brand. It is favourable to gain loyal clients along with ensuring about long-term profitability or business.

3. Logistics:

In the case of Cadbury, they can make decisions according to the organising and implementation of a complex operation. It includes the transportation of various products at different channels through which they will be delivered to customers (Harmon, 2019). However, it includes analysing the demand in different market areas to supply the product in the desired quantity.

4. Location Strategies:

The marketing and manufacturing strategies are required to be made on the basis of location and nearby desires of customers. It includes that different countries have differentiated desires and choices according to which Cadbury should make decisions regarding strategy by considering every specific location which is essential to make the brand more popular. Meanwhile, it is beneficial to develop strategies through the concept of festivals and other special occasions which helps to attract more customers and increase profitability.

5. Quality Control:

This refers to focus on the quality of the product which is mostly a prior factor of every customer due to which if they are not satisfied then they immediately switch the brand. It is necessary for Cadbury to focus on the quality of goods or services which helps to satisfy consumers and retain them for a long time which is profitable for the company.

6. Human Resources:

Human resources plays an important role in terms of conducting various operations of a company and convincing customers to buy products (Wood and Logsdon, 2017). It includes that Cadbury should hire local people to operate in various countries in order to become popular there and earn a competitive advantage at the global level.

Findings

Considering the above information, it has been found that various operations of the business are required to be carried out in the company. It is necessary to make appropriate decisions on the basis of the concept of business in order to deliver better quality products to customers. However, it has been determined that different decisions should be made by considering specific nations and the choices of people living there to make the brand more popular and successful. Moreover, effective marketing strategies and hiring of local people are beneficial for companies to gain growth at the global level.

Also read:- Growth and Development of International Business

CONCLUSION

From the above assignment, it has been concluded that business operations & management can be described as a procedure that consists criterion of evaluating, streamlining and monitoring operational processes in an organisation. It includes basic information about a given organisation along with basic functions of business operations like accounting, finance, production & operations, production, marketing, sales and distribution and management. Moreover, it includes operations management decisions about production, supply chain, logistics, location strategies, quality control and human resources. To get more details about online assignment help ask our experts.

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