Marketing Essentials on Beauty Giant


  • Unit No:
  • Level: Post Graduate/University
  • Pages: 18 / Words 4430
  • Paper Type: Assignment
  • Course Code:
  • Downloads: 5591


Marketing refers to the art of effectively persuading customers to buy offerings of an organisation. It is very essential for modern organisations to use effective marketing tools and techniques to improve their sales figure. The modern marketers must possess or adapt necessary skills in order to enhance the acceptance and improve sustainability of their products and services (Pike, 2015). Without marketing, companies will not be able to sell their commodities to customers who are aware and have dynamic demands. The report below is based on Beauty Giant, a cosmetics firm with around 50 branches all over in the UK. The report shows an essay on the role of marketing in modern organisations, along with different use of marketing mix in various companies to achieve their business goals. It also covers creation and evaluation of a marketing plan for Beauty Giant's new product to attract and retain its customers in the UK market.

Task 1

Definition of Marketing

Marketing is a function undertaken by almost every organisation to promote its offerings and sell them after effective market research. This function also includes presenting the products and the services to the target audience by advertisements.

Marketing Concept

It is crucial for modern day organisations to develop effective strategies to achieve profit maximisation and eliminate competition. Marketing concept is one such strategy through which firms evaluate customer needs and take effective decision for their satisfaction. The agenda of the firm applying marketing concept is to satisfy customers better than its rival firms. There are five marketing concepts that firms take into consideration. These are as follows:

  • Production Concept: One of the oldest marketing concepts, it focuses on commodities that could most efficiently be produced by the company. The idea was to develop products at very low cost that could itself create a demand in the market. This concept was a success at the time when firms created offerings of basic necessities (Baker and Magnini, 2016). However, in the current scenario, firms adopting this concept are risking their operations by emphasizing on its own activities rather than the actual objectives.
  • Product Concept: The idea that is supported by this concept is that only those offerings that would possess utmost innovative features, high quality and maximum performance would be preferred by the customers. Marketing strategies of companies adopting these concepts emphasize on continuous improvement in their products (Griffitts, 2016).
  • Selling Concept: This concept takes the selling part into consideration and supports the idea of aggressive promotion and large-scale selling to sell the products offered by the company. More emphasis is given upon creation of sales transactions rather than customer relationships. The aim is to sell the offerings regardless of market needs.
  • Marketing Concept: The most widely used concept in modern marketing methods is marketing concept. This concept emphasize on dynamic market needs rather than hard selling. With rise in customer awareness and discrete income, the buyers have become selective in whatever they purchase. Thus, this concept encourages the companies to develop offerings that satisfy the market needs.
  • Societal Marketing Concept: The adoption of this concept has risen with rise in corporate social responsibilities. It supports the agenda of developing those strategies that help the customers to get the products at the most adequate value that raises the well being of customers as well as of society (Walliman, 2015).

Read about the MOD005241 Digital Marketing Assignment Level 3

Beauty Giant uses marketing as well as the societal marketing concept to effectively market their offerings in the

Download Full Sample
Cite This Work To export references to this Sample, select the desired referencing style below:
Assignment Desk.(2024) Marketing Essentials on Beauty Giant Retrieved from:
Copy to Clipboard
Copy to Clipboard
Assignment Desk (2024) Marketing Essentials on Beauty Giant[Online]. Retrieved from:
Copy to Clipboard
Assignment Desk Marketing Essentials on Beauty Giant. (Assignment Desk, 2024)
Copy to Clipboard
Assignment Desk Marketing Essentials on Beauty Giant. [Internet]. Assignment Desk.(2024), Retrieved from:
Copy to Clipboard
Struggling with writing assignments? Take our academic writing services to resolve your problems. We not only provide online assignment help but also various other services like thesis, dissertation, and essay writing services. If you have any doubts about our experts, then we suggest you check our “Samples” before seeking dissertation help from us. Our experts can ease the complexity of your work. All you have to do is ask, “Can you do my assignment?”
Boost Grades & Leave Stress

Share Your Requirements Now for Customized Solutions.

Lowest Price

    Delivered on-time or your money back

    100+ Qualified Writers

    For Best Marketing Essentials Assignment Help

    View All Writers
    FREE Tools

    To Make Your Work Original

    • tools Paraphrasing Tool

      Check your work against paraphrasing & get a free Plagiarism report!

      Check Paraphrasing
    • tools Plagiarism Checker

      Check your work against plagiarism & get a free Plagiarism report!

      Check Plagiarism
    • tools Dissertation Outline Generator

      Quick and Simple Tool to Generate Dissertation Outline Instantly

      Dissertation Outline Generator
    • tools Grammar Checker Tool

      Make your content free of errors in just a few clicks for free!

      Grammar Checker
    • tools Essay Typer

      Generate plagiarism-free essays as per your topic’s requirement!

      Essay Typer
    • tools Thesis Statement Generator

      Generate a Compelling Thesis Statement and Impress Your Professor

      Try Thesis Generator Tool

    Professional Academic Help at Pocket-Friendly Prices!

    Captcha Code refresh

        Estimated Price

        USD 6.32 25% OFF
        Total Price USD 6
        182532+Delivered Orders 4500+PhD Writers 4.8/5Client Rating

        AD whatsapp

        Limited Time Offer

        Exclusive Library Membership + FREE Wallet Balance