Learning Outcomes-
LO1 What role does marketing play and how it is related to the other functions of the organisation.
LO2 in what ways does organisation make use of the 7Ps of marketing mix so that overall objectives of the business can be achieved
LO3 Produce a basic marketing plan
First section
LO1 What role does marketing play and how it is related to the other functions of the organisation
Scenario
Consider that you are looking for the role of marketing officer trainee in Marks and Spencer and as a part of interview process, you are required to explain the term marketing and its role in the organisation. Also brief the inter relation of difference organisation functions with the marketing. This will be covered in the format of PPT-
- by including future and present aspects, brief the concept marketing
- discuss different marketing processes
- In the chosen organisation, what are the roles and responsibilities of the marketing function
- Interlinking of different functional departments of the organisation and the impact of same on organisation
- provide the critical evaluation of the value and importance that marketing provides to the organisation
- Conclude the same by including the importance of the effective relations among different functions of the marketing
Second section
LO2 in what ways does organisation make use of the 7Ps of marketing mix so that overall objectives of the business can be achieved
LO3 Produce a basic marketing plan
Scenario (Report and market plan)
By taking into account first section, the first objective that you have set is to research on the competition and along with this draft a marketing plan based on the research you made
Part A- it will be in the report format
Part B- A marketing plan with evidence
Part-A
Provide a comparative view on the usage of marketing mix 7Ps to planning process of the marketing for achieving the business objectives between your chosen organisation and competitor organisation
Here evaluation will be done on the marketing mix and its process in context to two chosen organisations.
Part-B
A well drafted marketing plan
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Pass |
Merit |
Distinction |
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LO1 What role does marketing play and how it is related to the other functions of the organisation |
D1 Provide a critical evaluation of the elements of the marketing function and also discuss its inter relationship with other functions of the organisation |
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P1 discuss the major responsibilities and roles of the marketing function
P2 in context to wider environment, describe the relation of roles and responsibilities of marketing |
M1 Identify the roles and responsibilities of marketing in reference to the marketing environment
M2 How important is the relationship between marketing and other functions |
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LO2 in what ways does organisation make use of the 7Ps of marketing mix so that overall objectives of the business can be achieved |
LO2&LO3 D2 Produce a well drafted marketing plan which highlights the use of 7Ps of marketing. |
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P3 in what ways organisation apply marketing mix to their marketing planning process so that business objectives achieved. |
M3 what strategies can be implemented by the organisation in depicts the achievement of the marketing objectives |
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LO3 Produce a basic marketing plan |
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P4 evaluate a basic marketing plan for organisation |
M4 Draft a logical and with evidence, a marketing plan for the organisation |
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