Creation of a Marketing Plan
PROJECT BRIEF
|
Task |
Learning Outcomes |
|
Macro/micro analysis of a marketing environment |
LO1: explain the key theories, concept and models in marketing to escort the improvement and implementation of marketing strategies. |
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A rival analysis for highlighting how the organization will lead in the competition. |
LO2: discuss the impact on developing an effective marketing decisions & marketing strategy in organizations. Also, Interpret the complexity of competitive environment. |
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To elaborate your expected market position with the help of (STP) strategy and perceptual map. |
LO3: what skill you will develop in order to analyze the marketing situation and problems faced by organization. And evaluate its capacity to adopt a changing and uncertain future. |
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Briefly explain how you will adopt the 7 P's of marketing mix to enter into the UK market |
LO4: Recommend and justify, an actionable marketing strategies and tactics to an organizational scenario. |
DESCRIPTION OF PROJECT
TASK
In 1967 a chick-fil-a company, America's private fast food chains, was founded by s. Truest Cathy in Atlanta. In comparison with other outlet of us this outlet generates higher revenue. In opposition, McDonald's is their main competitors. Chick-fil-a currently exists in 48 of America's 50 states and remains a very best-selling eatery nowadays. Chick-fil-a will likely be the 3rd biggest American food chain in the next two years.
You are working as a marketing consultant by chick-fil-a, they are thinking to bring this franchise in UK as a part of its market expansion.
You have to write a marketing plan in report format, it includes:
- Macro/micro analysis of the marketing environment
- Justifications of 2/3 smart objectives.
- To exemplify your actual market position by using (STP) strategy and perceptual map.
- For the competitor analysis explain how the organisation will lead in the competition.
- By using a 7p’s of marketing strategy conciselystate how you will utilize the tools of the marketing mix to into the UK market.
Notes:
- Budget plan is not required
- Referencing to be done by using Harvard style
