Marketing Management And Analysis

Creation of a Marketing Plan



Learning Outcomes

Macro/micro analysis of a marketing environment

LO1: explain the key theories, concept and models in marketing to escort the improvement and implementation of marketing strategies.

A rival analysis for highlighting how the organization will lead in the competition.

LO2: discuss the impact on developing an effective marketing decisions & marketing strategy in organizations. Also, Interpret the complexity of competitive environment.

To elaborate your expected market position with the help of (STP) strategy and perceptual map.

LO3: what skill you will develop in order to analyze the marketing situation and problems faced by organization. And evaluate its capacity to adopt a changing and uncertain future.

Briefly explain how you will adopt the 7 P's of marketing mix to enter into the UK market

LO4: Recommend and justify, an actionable marketing strategies and tactics to an organizational scenario.



In 1967 a chick-fil-a company, America's private fast food chains, was founded by s. Truest Cathy in Atlanta. In comparison with other outlet of us this outlet generates higher revenue. In opposition, McDonald's is their main competitors. Chick-fil-a currently exists in 48 of America's 50 states and remains a very best-selling eatery nowadays. Chick-fil-a will likely be the 3rd biggest American food chain in the next two years.

You are working as a marketing consultant by chick-fil-a, they are thinking to bring this franchise in UK as a part of its market expansion.

You have to write a marketing plan in report format, it includes:

  1. Macro/micro analysis of the marketing environment
  2. Justifications of 2/3 smart objectives.
  3. To exemplify your actual market position by using (STP) strategy and perceptual map.
  4. For the competitor analysis explain how the organisation will lead in the competition.
  5. By using a   7p’s of marketing strategy conciselystate how you will utilize the tools of the marketing mix to into the UK market.


  1. Budget plan is not required
  2. Referencing to be done by using Harvard style
Download Full Answer
Cite This Work To export references to this Answer, select the desired referencing style below:
Copy to Clipboard
Copy to Clipboard
Copy to Clipboard
Copy to Clipboard
Assignment Desk. [Internet]. Assignment Desk.(2023), Retrieved from:
Copy to Clipboard
Boost Grades & Leave Stress

Share Your Requirements Now for Customized Solutions.

Lowest Price
USD 6.27

Delivered on-time or your money back

100+ Qualified Writers

For Best Marketing Essentials Assignment Help

View All Writers
FREE Tools

To Make Your Work Original

  • tools Paraphrasing Tool

    Check your work against paraphrasing & get a free Plagiarism report!

    Check Paraphrasing
  • tools Plagiarism Checker

    Check your work against plagiarism & get a free Plagiarism report!

    Check Plagiarism
  • tools Dissertation Outline Generator

    Quick and Simple Tool to Generate Dissertation Outline Instantly

    Dissertation Outline Generator
  • tools Grammar Checker Tool

    Make your content free of errors in just a few clicks for free!

    Grammar Checker
  • tools Essay Typer

    Generate plagiarism-free essays as per your topic’s requirement!

    Essay Typer
  • tools Thesis Statement Generator

    Generate a Compelling Thesis Statement and Impress Your Professor

    Try Thesis Generator Tool

Professional Academic Help at Pocket-Friendly Prices!

Captcha Code refresh

      Estimated Price

      USD 6.6 25% OFF
      Total Price USD 6.27
      182532+Delivered Orders 4500+PhD Writers 4.8/5Client Rating

      AD whatsapp