Marketing Plan Using PESTLE and Swot Analysis

Suggested project structure-

1. Cover page (this will not be included in word count)
2. Table of contents (this will not be included in word count)
3. Executive Summary (this is not included in word count)
4. Introduction (prescribe here the objective of the project and along with this the format. Also provide the map of selected organization product)
5. By using appropriate models, you are required to perform the analysis in the context to the internal and external environment of the business (approx.500 words)
6. Apply the strategies of the STP model to the products of the selected organization ( 350 words)
7. A well formulated marketing plan that will help in creating a marketing mix for the chosen business(approx. 700 words)
8. Conclusion( 200 words)
9. References (not to be included in word count)
10. Appendix (not to be included in word count)