Suggested project structure-
- Cover page (this will not be included in word count)
- Table of contents (this will not be included in word count)
- Executive Summary (this is not included in word count)
- Introduction (prescribe here the objective of the project and along with this the format. Also provide the map of selected organization product)
- By using appropriate models, you are required to perform the analysis in the context to the internal and external environment of the business (approx.500 words)
- Apply the strategies of the STP model to the products of the selected organization ( 350 words)
- A well formulated marketing plan that will help in creating a marketing mix for the chosen business(approx. 700 words)
- Conclusion( 200 words)
- References (not to be included in word count)
- Appendix (not to be included in word count)