Search

Strategic Marketing In a Company

University:

  • Unit No:
  • Level: High school
  • Pages: 2 / Words 389
  • Paper Type: Assignment
  • Course Code: MK4S34
  • Downloads: 1015
Brief :
Organization Selected : Marks and Spencer

Learning outcomes:

  • Acknowledge the understanding of components that lead to successful strategic planning.
  • Severely reflect upon the marketing process which is used to communicate with stakeholders.

Content of module

  • Introduction to marketing planning, implementation and marketing-related processes
  • Strategic marketing planning
  • Event planning and marketing
  • Strategic CSR
  • Fulfilment of stakeholder expectations
  1. Segment acquisition
  2. Internal marketing
  3. Scenario building and forecasting
  4. Future implications for marketing strategy

Learning and Teaching Methods

It should be delivered with a combination of lectures and interactive student-centred sessions. The seminars make use of case studies, business games and research activity.

Lectures will include conceptual issues which need to be tested and explored in seminars and support it with private study and background reading.

Personal development planning

The scheme handbook should include the details of Personal Development Plan

Relevant Journals

  • European Journal of Marketing
  • International Journal of Advertising
  • Journal of Advertising Research
  • Journal of Marketing
  • Journal of Marketing Management
  • Journal of Marketing Research
  • Journal of Retailing
  • Marketing Intelligence and Planning
  • Journal of Advertising

Module assessment

Learning outcomes in the following ways:

  1. Word count 4800
  2. A piece of self-reflective writing that critically appraises the marketing activity.

Assignment 1

Question: - You are asked to evaluate current strategic marketing practice within Marks & Spencer organisation and then assess such practice in light of academic theory in order to establish potential gaps in the effectiveness of their strategic marketing.

The assignment should have focused on an organisation of your choice.  

Assignment 2

Question: - Prepare a critical self-reflection of the process of carrying out assignment. Your reflection may include comment on the challenges you have faced in completing assignment one; or how the experience has changed you.

 It consists of 1200 words

You need to submit the project through Uni Learn (Turn tin). You can work up to 5 working days permitted by university.

Download Full Answer
Cite This Work To export references to this Answer, select the desired referencing style below:
Assignment Desk.(2024) Strategic Marketing In a Company Retrieved from: https://www.assignmentdesk.co.uk/answers/marketing-essentials/strategic-marketing-in-a-company
Copy to Clipboard
Copy to Clipboard
Assignment Desk (2024) Strategic Marketing In a Company[Online]. Retrieved from: https://www.assignmentdesk.co.uk/answers/marketing-essentials/strategic-marketing-in-a-company
Copy to Clipboard
Assignment Desk Strategic Marketing In a Company. (Assignment Desk, 2024) https://www.assignmentdesk.co.uk/answers/marketing-essentials/strategic-marketing-in-a-company
Copy to Clipboard
Assignment Desk Strategic Marketing In a Company. [Internet]. Assignment Desk.(2024), Retrieved from: https://www.assignmentdesk.co.uk/answers/marketing-essentials/strategic-marketing-in-a-company
Copy to Clipboard
Struggling with writing assignments? Take our academic writing services to resolve your problems. We not only provide online assignment help but also various other services like thesis, dissertation, and essay writing services. If you have any doubts about our experts, then we suggest you check our “Samples” before seeking master dissertation help from us. Our experts can ease the complexity of your work. All you have to do is ask, “Can you do my assignment?”
Boost Grades & Leave Stress

Share Your Requirements Now for Customized Solutions.

Lowest Price
USD 6

    Delivered on-time or your money back

    100+ Qualified Writers

    For Best Marketing Essentials Assignment Help

    View All Writers
    FREE Tools

    To Make Your Work Original

    • tools Paraphrasing Tool

      Check your work against paraphrasing & get a free Plagiarism report!

      Check Paraphrasing
    • tools Plagiarism Checker

      Check your work against plagiarism & get a free Plagiarism report!

      Check Plagiarism
    • tools Dissertation Outline Generator

      Quick and Simple Tool to Generate Dissertation Outline Instantly

      Dissertation Outline Generator
    • tools Grammar Checker Tool

      Make your content free of errors in just a few clicks for free!

      Grammar Checker
    • tools Essay Typer

      Generate plagiarism-free essays as per your topic’s requirement!

      Essay Typer
    • tools Thesis Statement Generator

      Generate a Compelling Thesis Statement and Impress Your Professor

      Try Thesis Generator Tool

    Professional Academic Help at Pocket-Friendly Prices!

    Captcha Code refresh

        Estimated Price

        USD 6.32 25% OFF
        Total Price USD 6
        182532+Delivered Orders 4500+PhD Writers 4.8/5Client Rating

         
        AD whatsapp

        Limited Time Offer

        Exclusive Library Membership + FREE Wallet Balance