Starting a Business and Fundamentals of Marketing - PESTLE Analysis

Organization Selected : Scissors & Style

Learning Outcome

  • Conduct the simple research into a new market area and present the research-informed
  • Use principles of marketing to a real-world case study

what this business plan report required:

Assignment one is the report based on business plan by conducting the initial market research of your own business idea. This respective report will include:


a) Give overview of proposed business plan

b) Explanation of the personal expertise you have in this area: how will you be a success?

c) A brief analysis of the gap in the target market you aim to manage

d) the area of your proposed company & justify your choice

e) A brief outline of the report content & structure.

Main body:

a) An evaluation of present macro business environment (PESTLE analysis) relevant to your proposed firm plan.

b) A discussion of the rivals, the competitiveness of the sector, who your direct/indirect competitors may be and what your competitive benefits.

c) A discussion of who your target market will be and justify your choice.


a) An analysis of who your report does the PESTLE analysis have the proposed idea viable?

b) what are the main possibility you have analysed that your intent to take benefit of?

c) what are the main threats you need to be awake of?

d) what are the next step for your company plan

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