150+ Interesting Marketing Dissertation Topics

Your journey for marketing dissertation topics ends here. You can find appropriate topics on various subjects like social media, consumer behaviour and sports. Before listing them, however, we must have some foundational knowledge. Marketing is a vital part of managing and growing a business. It is a rapidly growing industry, with a large number of students opting for a career in it. However, a singular thing stands between them and a marketing career- the marketing dissertation.

What is a Marketing Dissertation? | Features

A marketing dissertation is a simple academic paper. It is based on research and explores a specific topic within this field. Moreover, in it, the student has to display their knowledge of the basic marketing principles, conduct their own research and present their findings in an organised manner, with concrete evidence.

The table below presents some key features of a marketing dissertation:

These features or aspects stay largely the same for the writing process of any given dissertation. However, if you, as a student, are struggling with anything related to this academic essay, you can opt for our dissertation writing services and bid your troubles farewell!

How to Choose a Marketing Dissertation Topic?

As you may have noticed, the section above is incomplete. Why? It talks about what a marketing dissertation is, plus its features, but it does not highlight one of the core problems that students face. This problem is so massive that it forces students to avail the services of online dissertation writers. But this problem stops now! The same experts have curated the following steps to help students like you choose a topic of your own:

Step 1. Identify Your Interests

What part of marketing excites you? Is it aligned with your career goals or skill sets? Explore areas like digital marketing, consumer behaviour, branding or marketing analytics.

Step 2. Explore Current Trends

Stay updated on emerging trends related to your interests. Moreover, experts suggest reading existing research in your chosen niche and identifying gaps where more study is needed.

Step 3. Narrow Your Focus

Once you've explored and found a trend in your chosen niche, narrow it down to a specific research question. Develop a straightforward question that can be answered through your research.

Step 4. Consider Feasibility

Hold off your high horses, for you cannot start writing a marketing dissertation just yet! Make sure that the research questions you've developed are feasible academically and practically relevant.

Step 5. Make Your Choice

After you've gone through all these steps, all that's left is making the final choice. Decide on the basis of data sufficiency, and if you have access to the modes of research that it might require.

Our experts understand that making these choices can be hard, and will demand most of your time even after you're done choosing (dissertation writing is a long-form task, takes up a lot of time and effort).

During that time, you might not be able to focus on your assignments- to ensure that they don't pile up on your desk, both physically and mentally, you can opt for our Assignment Help UK services. Contact us now to get fully tailored homework writing assistance!

150+ Marketing Dissertation Topics for Students

With all that said done, now it's time to provide you the long-awaited expert-curated 100% academically relevant list of marketing dissertation ideas!

Social Media Marketing Dissertation Topics

Here are some dissertation topics related to social media:

1. Study how influencer marketing affects consumers' fashion purchases.

2. Examine the history of influencer marketing strategies and their current state.

3. Analyse the impact of influencer marketing on increasing brand awareness.

4. Understand the ethics of influencer marketing. Is it ethical?

5. What are the differences between the marketing of influencers across cultures?

6. Comparing the ROI of Influencer vs. Traditional Advertising in Digital Marketing Campaigns.

7. Exploring Ethical Considerations in Influencer Marketing and Consumer Perception.

8. The Role of Influencers in Promoting Sustainable and Eco-Friendly Products.

9. How Influencer-Brand Partnerships Drive Engagement in the Fashion Industry.

10. The Effectiveness of Short-form Content Influencer Marketing on YouTube and TikTok.

11. Analysing the Impact of Influencer Marketing on Luxury Brand Image and Consumer Trust. 

Fashion Marketing Dissertation Topics

Fashion is a vital part of modern industries; thus, it is bound to be involved with or require marketing in some form or another. Here are some interesting marketing dissertation topics on fashion:

1. Do ethics matter in fashion consumer perception?

2. What are some strategies for sustainable fashion design and marketing?

3. Fashion marketing for children: How to make parents buy your clothes for their children?

4. Fast fashion: just a fad, or is it the start of a revolution that makes fashion accessible at the press of a button?

5. Consumerism: How Fashion Marketing Shapes How Consumers Buy in the UK

6. Luxury Fashion: How to grow a luxury fashion brand from scratch?

7. How do mobile apps shape and modernise the fashion shopping experience?

8. Experimental Fashion: How to Build an Audience and Set Trends?

9. Globalised Fashion: Impact of global fashion trends on localised audiences in the UK

10. Building consumer exclusivity as a luxury fashion brand

11. Convincing consumers to buy into your Subscription-based Fashion Service Model

12. Virtual Fashion Shows: The newest style of runway marketing?

13. Fashion Blogs! How do blogs on fashion impact a brand's value?

Content Marketing Dissertation Topics

Content marketing plays a central role for any brand. Let's take a look at some unique marketing dissertation ideas on digital content:

1. How digital content affects brand loyalty: Understanding the impact on consumers

2. Storytelling as a way of creating brand identity

3. Short-form content: What makes it difficult to market to today's busy consumers?

4. How effective are content marketing strategies on consumer engagement?

5. Past vs Future: How content marketing fares against traditional methods of advertising?

6. Discuss some tips and tricks for SMEs regarding content marketing.

7. How user-generated content helps build brand loyalty

8. Role of multiple types of content in affecting brand perceptions among consumers

9. Use of content marketing in selling luxury goods

10. How AI tools change the way content is created, personalised and delivered

11. Voice Search: How voice search tech impacts content marketing strategy and SEO

12. How can one use content to improve customer journeys and build relationships with consumers?

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Online Marketing Dissertation Topics

In the case you need to prepare an essay on any topic imaginable, you can make use of our online Essay Typer and get a good-quality essay in a matter of seconds! For now, let's take a look at these topics related to online marketing.

1. How can social media be an effective campaigning tool?

2. What challenges do marketers have to face while using online platforms for b2b marketing?

3. Case Study on Pinterest: How visual content can increase brand visibility?

4. Millennials vs Gen Z, the impact of social media on purchase habits of different demographics by age.

5. How can social media be a practical tool for world-wide brand marketing and creating value for an organisation?

6. AI-Powered Sustainable Marketing Practices: How Artificial Intelligence Supports Eco-Friendly Branding and Consumer Choices.

7. A Comparative Analysis of Coca-Cola and Pepsi's Branding Strategies: What We Can Learn from Their Rivalry.

8. The Evolution of Marketing Agencies in the Past Decade. What are the Trends, Problems, and Innovations?

9. Why Brand Equity Maintenance is Necessary? Role of Continuous Innovation in a Competitive Market.

10. Gauge the influence of mobile marketing strategies on consumer purchasing decisions.

11. Measure how emotional advertising aids in the creation of strong brand connections and consumer loyalty.

Event Marketing Dissertation Topics

Take a brief glance at these event-related topic for a marketing dissertation:

1. Examine how celebrity presence impacts event sponsorship and brand associations.

2. How event logistics ensure efficient operations and participant experiences

3. Review the effect of event marketing on different demographics

4. In-person to Virtual Events: Weigh the Pros and Cons of them in marketing

5. Product Launches: A Case study on this popular event marketing technique

6. Analysing social media's impact on event marketing strategies

7. How brands use music festivals to soft-launch their new products

8. Corporate Conferences: A Case study on its outcomes for marketing

9. Study the various factors that influence the decision-making process of event attendees

10. Marketing products and services at events targeted at teenagers

11. Building a consumer community through regular commercial events

12. How does the setting and ambience of an event aid in an attendee's perception of a brand?

Influencer Marketing Dissertation Topics

Influencers are all the norm nowadays, especially in the dynamic field of sales and pitching products. Here are some influencer-centric dissertation topics in marketing:

1. How does influencer marketing affect purchasing decisions? Explain in terms of creating brand and loyalty.

2. Compare the effectiveness of micro-influencers, macro-influencers, and celebrity endorsements.

3. Analyse how influencer marketing affects the effectiveness and reach of traditional advertising methods.

4. Explore different methods for calculating the return on investment for influencer marketing initiatives.

5. Investigate the ethical considerations surrounding sponsored content and the need for transparency and disclosure.

6. Study the role of uniqueness in influencer marketing and its impact on consumer trust and engagement.

7. Explore the ethical boundaries of influencer marketing practices and potential areas of concern.

8. Investigate how trust and credibility are established and maintained in influencer-brand relationships.

9. Examine how changes in social media algorithms can affect the reach and effectiveness of influencer marketing campaigns.

10. Explore the unique challenges and opportunities of influencer marketing within specific sectors, such as fashion, beauty, or travel.

11. Investigate emerging trends and technologies in influencer marketing and their potential impact on the field.

Marketing Dissertation Topics of Branding

Like our Online Exam Help can assist you with all your exam-related queries, good branding plays the same assisting role for any organisation. Here are some related examples:

1. Assess the link between brand equity and consumer purchase decisions

2. Impact of brand loyalty on consumer retention

3. How user experience can help build brand loyalty

4. What are co-branding partnerships? How effective are they at creating a consumer base?

5. Impact of cultural factors on brand perception

6. Discuss the evolution of brand extension strategies in the post-COVID-19 period.

7. Celebrity Endorsements: How it helps shape your brand's image

8. Examine the significance of packaging in creating positive brand perception and product reception

9. The formation of a strong brand identity in the competitive, digital age.

10. Analyse the impact of poor branding on company sales

11. What role does branding play for small firms in the UK?

12. Digital Marketing Outcomes and Branding: Assess what makes a good brand on digital platforms

Ethics in Marketing Dissertation Topics

Ethics are the core of human experience, and hence, marketing revolves around some ethics as well. Here are some dissertation topics for marketing that talk about its ethics:

1. Ethical challenges of using AI in marketing: Avoiding manipulative marketing tactics

2. How to conduct social media marketing ethically in terms of the impact of algorithms on user experience

3. Neuromarketing: Ethics of using consumer psyche to influence purchase decisions

4. Ethical Boundaries of advertising claims and messaging. How transparency in advertising can create a positive brand perception

5. How can marketing leaders foster a culture of ethical decision-making within their teams?

6. Ethical and sustainable marketing: How can companies ensure their sustainability claims are authentic?

7. What are the ethical challenges of marketing in developing countries?

8. Promoting Social Positivity: How marketing can be used to raise awareness and boost ethical consumerism?

9. Gender equality and ethical leadership in the workplace

10. Ethical implications of advertising to different demographics

11. Ethics of Data: Creating a data-safe and privacy-friendly brand image in the digital age

12. Ethical challenges of automation and job displacement in the modern workforce.

International Marketing Dissertation Topics

Interested in knowing how marketing works internationally? Then the topics below might interest you:

1. Relationship marketing builds long-term customer loyalty in international business.

2. Direct marketing often fails in global strategies due to cultural and regulatory differences.

3. Cultural diversity significantly impacts global marketing strategies.

4. Online technologies revolutionise global marketing with real-time communication and data analysis.

5. Understanding consumer psychology is vital for global marketing success.

6. Mobile technologies are integral to engaging global consumers and driving sales.

7. Ethical considerations are crucial for building trust in international marketing.

8. Consistent effort and quality products foster international customer loyalty.

9. Switching costs influence consumer behaviour and competition in international markets.

10. High product quality enhances brand reputation and drives global sales.

11. Social media platforms are powerful tools for global brand awareness and engagement.

12. Small companies can succeed globally with digital technologies and strategic partnerships.

Relationship Marketing Dissertation Topics

What is relationship marketing? It is simply a method focused on building strong connections with your customers and retaining them, instead of relying on individual transactions. These topics below would be perfect if you are writing a dissertation on this marketing strategy:

1. Utilise social media tools to engage with customers and build lasting relationships through consistent interaction and personalised content.

2. Sustainable practices strengthen customer-brand relationships by displaying corporate responsibility and environmental stewardship.

3. A strong business brand image positively impacts relationship marketing outcomes by fostering trust and loyalty among consumers.

4. Customer satisfaction is vital for fostering strong brand relationships, as highlighted by current research and reviews.

5. Augmented reality and virtual try-on tech can boost customer engagement by providing immersive and interactive experiences.

6. Loyalty rewards programs boost relationship marketing as they encourage repeat business and enhancing customer loyalty.

7. AI and chatbots enhance customer-brand relationships in the UK by providing personalised and efficient customer service.

8. Personal marketing is still effective for building customer relationships through direct and tailored interactions.

9. Online reviews and testimonials are pivotal for building customer trust and credibility for brands in the UK.

10. Customer trust is fundamental in building strong brand relationships, as evidenced by systematic reviews and studies.

11. Virtual customer engagement fosters customer loyalty in the UK by creating convenient and interactive customer experiences.

Sports Marketing Dissertation Topics

Sports are an ever-evolving field for both the viewers and those involved in their organisation. If you are a sports geek, then writing a dissertation on any of these sports marketing topics would be of great value.

1. Impact of Digital Marketing Trends in the Sports Industry

2. How Sports celebrities shape consumer perceptions and brand loyalty.

3. How virtual reality can help enhance sports marketing experience.

4. How can data help in the making of effective marketing strategies in the UK sports industry?

5. Fan Loyalty: How can a business use fan loyalty to market its product?

6. Sports Marketing: What does it take to build a brand centred around sports?

7. Athletes as Influencers: How effective is using athletes for the marketing of a sports product?

8. What is the role of fan engagement in modern sports marketing?

9. What challenges are to be expected when you're seeking funding for sports marketing in the UK?

10. Impact of sports marketing on creating a culture of sports and athletics in teens

11. How has consumer behaviour regarding sports consumption shifted post-pandemic?

Marketing Dissertation Topics on Consumer Behavior

Consumer behaviour is vital for any modern business. Studying it can help you get better at making critical business-related decisions. Read the topics below to get some idea:

1. How do online reviews of a product or a service affect consumer decision-making?

2. Does sustainability play a role in shaping consumer purchase choices?

3. Explore the efficiency of subscription-based models in generating revenue.

4. What impact does experience-based marketing have on retaining customers in the long term and boosting brand affinity?

5. Blockchain Technology in Digital Advertising: How is it a Game-Changer for Transparency and Consumer Trust?

6. Consumer Behaviour Towards Ethical Fashion Brands: What Influence does Sustainability and Corporate Social Responsibility Have?

7. Have mobile apps affected the trend of impulse buying among Gen Z and millennials?

8. Gaming the Market: How game mechanics and ideas can boost consumer motivation and improve brand loyalty?

9. The Power of the Personal Touch: Impact of Customisation on Boosting Consumer Engagement and Conversion Rates.

10. Cultural Differences in Purchase Behaviour: Why global brands have to adapt to suit the local preferences and tastes?

11. Data Collection & Digital Marketing: What makes Navigating Privacy Concerns Difficult?

MBA Marketing Dissertation Topics

While marketing is by itself a part of the MBA curriculum, an MBA in Marketing specifically focuses on how to manage businesses from a marketing point of view. Students enrolled in this program can prepare their dissertations on the following topics:

1. Assessing the impact of AI-driven personalisation on consumer loyalty in e-commerce.

2. Study the efficiency of AR in boosting digital marketing strategies and increasing brand value.

3. Discuss the part sustainability plays in shaping modern consumer purchasing behaviours.

4. Research the influence of voice search optimisation on SEO and digital marketing success.

5. Exploring the impact of blockchain technology on transparency and trust in digital advertising.

6. Talk about the effects of influencer marketing authenticity on brand credibility and consumer trust.

7. Assessing the role of big data analytics in predicting consumer behaviour and improving marketing strategies.

8. Evaluating the impact of virtual reality experiences on consumer engagement and brand perception.

9. Are chatbots effective at enhancing customer service and satisfaction in digital marketing?

10. What role social media algorithms have in shaping consumer opinions and brand interactions?

11. Explore the effect of user-generated content on brand authenticity and consumer trust.

Summing Up: Marketing Dissertations

Marketing dissertations play an extremely vital role, especially for those particular about having a career in this field. We hope reading about these marketing dissertation topics would provide you with an idea of what you could prepare a dissertation on. However, if you do face any issues, the experts at Assignment Desk are ready and eager to help you out!