150+ Best Marketing Dissertation Topics

Marketing as you may know is a rapidly growing industry. It is calculated that out of every 10 students at least 5 of them pursue this field. This is because of its wide scope in different fields. So, due to the nature of this subject, it becomes quite challenging to fill in the knowledge gap for budding marketing student like you.

Thus, when it comes to finding a suitable topic for a marketing dissertation, students fail. If you are also hunting for that one perfect topic, then no worries; we are at your rescue. In this blog, you will find a complete list of 150+ Marketing dissertation topics with a few tips to craft one for you. So, continue reading to know more.

Get In Touch With Us

How to Choose Dissertation Topics?

Most students struggle to select good marketing topics for dissertation. As it is a broad field that requires you to conduct extensive research and then look for that one topic, it is not everyone's cup of tea. That is why it is essential to learn about a few tips that can guide your process. So, explore the below tips recommended by our experts and learn the tricks.

Select Your Niche

Start by identifying your niche; it is essential to look for the topic that interests you and is relevant to the topic. So, before you search for a topic, identify the niche that you want to work in and you are interested in. It will help you narrow down your research and prevent you from wasting your time exploring other fields.

Address Current Issues

Look for current issues for selecting a topic; it will provide you help with marketing dissertation to address current trends in the document. It will not only make your topic interesting but also make your dissertation impressive. Also, in the field of marketing, there are so many current issues that you can address; all it needs is good research.

Conduct Research

Research, as you may know, is the cornerstone for writing a dissertation. However, it is also essential to select a good topic. That is why, once you know what field interests you, it is time that you explore different resources and select the best topic.

Narrow Your Focus

You must narrow down your focus and develop clear research marketing dissertation questions that you can easily address within the given timeframe. It is also advisable that you go for a topic that is manageable and is not too broad.

Assess Available Information

Assess and see if the dissertation topics for marketing that you have selected have enough information available. As, you know that dissertation is a lengthy document that needs you to write around 10,000 words approximately. That is why you need to choose a topic that has enough database on a topic, but you can also use tools like AI essay writer to ease the process.

The above tips are crucial and effective when applied correctly. They are tried and tested by experts and it has always helped to provide best results. thus, try these tips and craft an effective marketing topic for top grades. Moreover, we will also explore a comprehensive list of 150+ topics that will help you to understand how do experts come up with dissertation ideas marketing.

Top 150+ Marketing Dissertation Topics

Selecting a good marketing dissertation topic is necessary for you, no matter what course you are pursuing. You must select the best topic, as it is a vital part of your document. So, to make your task easier, we have crafted a list of 150+ marketing dissertation ideas that can help you in the process. Explore the below list and choose the best one. You can also get academic writing services from us to get good grades in your dissertation.

Influencer Digital Marketing Dissertation Topics

1. What are the impacts of influencer marketing for consumer behaviour in fashion?

2. Explain the effectiveness of micro-influencers in marketing

3. Conduct a cross-cultural analysis of influencer marketing strategies

4. Explain the impacts of influencer marketing on brand strategies

5. Assess the role of influencers in promoting digital privacy and security

6. Explain the use of influencer marketing for educational campaigns

7. Effects of influencer marketing for celebrity endorsements.

8. How does influencer marketing help in the pharmaceutical industry?

9. Investigate the importance of influencer marketing in the technology sector

10. What is the importance of decision making is critical in marketing?

11. Explain the role of communication and control process in marketing

12. Importance of resource management for successful marketing

13. Describe the role of influencers for political marketing campaigns

14. Effectiveness of using user-generated content (UGC) for influencer marketing

15. How regulatory bodies impacts on influencer marketing practices?

16. Learn about the impact of influencer marketing for better purchase intention

17. Can we use influencer marketing in the gaming industry?

18. Assess the role of influencers in promoting cultural diversity and inclusion

19. Learn about the uses of AI powered marketing for better results

20. Importance of influencer marketing in the fast-moving consumer goods (FMCG) sector

Trending Digital Marketing Dissertation Topics

1. Explain the determinants of the rates for a brand ambassador

2. According to you explain how long a company should advertise a new brand

3. The importance to incorporate theoretical approaches in branding

4. Does branding affects public means of transport in the sales?

5. What are the impacts of media for brand awareness of new services?

6. Differentiate between real and perceived quality in branding

7. Explain how brand associations are detrimental in the end

8. Importance of brand loyalty for promoting products and services

9. What are a few marketing ethics accompanying social media marketing?

10. Importance of gamification and its impact in social media marketing stories

11. Explain the emerging trends in the world of digital marketing

12. Can sports athletics help in improving your brand value?

13. How can you determine the resources required for fashion industry?

14. Why planning and pricing is crucial for sports industry?

15. Ways to influence both millennial and genz through marketing

16. What smart phone apps can be used for digital marketing?

17. Explain the importance of online consumer tribes

18. Importance of good product quality in the global marketing

19. What is the meaning of relationship marketing?

20. Explain the importance of direct marketing for global market

Consumer Behaviour Dissertation Topics

1. What are the influence of social media reviews on consumer decisions?

2. Explain the role of sustainability for consumer purchasing behavior

3. Effectiveness of subscription models on consumer loyalty

4. Assess the role of experiential marketing for customer retention

5. Describe about the trend of blockchain technology in digital advertising

6. Describe the behavior of consumer for ethical fashion brands

7. What is the influence of mobile apps on impulse buying in youth?

8. Describe the impacts of gamification consumer motivation in loyalty

9. How does personalisation on consumer engagement?

10. Know about how cultural differences can shape consumer behavior

11. Explain the ethics of data collection in digital marketing

12. What is the role of AI in sustainable marketing practices?

13. Conduct a comparative analysis among Coca Cola and Pepsi for branding

14. Trace the development of advertising company since last decade

15. Importance of maintaing brand equity through innovation

Social Media Marketing Dissertation Ideas

1. Explain the impacts of social media analytics for campaign effectiveness

2. What are the challenges to use LinkedIn for b2b marketing?

3. Explain the role of visual content for driving engagement on Pinterest

4. Effectiveness of Facebook ads for marketing a product to the consumers

5. Tips for understanding consumer psychology

6. Importance of ethical concerns for fashion industries

7. Effectiveness of social media reviews for consumer decision

8. Why is brand transparency important for Millennial purchasing?

9. What is the psychology behind the scarcity marketing techniques?

10. Explain how does the internet has made global reach by marketers possible

11. Is localization effective in preparing social media marketing messages?

12. Social media marketing and its trend among young audience

13. Impacts of advertising on more than one social media platform

14. Is social media marketing messages still credible in the 21st century?

15. What is the role of Instagram for social media marketing and branding?

Marketing Dissertation Ideas & Topics

1. Explain the concept of standardization in marketing and its impacts

2. Explain the impacts of brand value on customer's decision

3. Comparative analyses between retention and innovation

4. Online commerce strategies behind family packs subscriptions

5. How does smart devices helps in boosting company sales?

6. How to analyze the consumer's psychology in marketing strategies?

7. How the celebs and influencers affected online strategies and sales?

8. What are the impacts of online trends on marketing techniques?

9. How online trends are changing day by day and during the past ten years?

10. What is the power of customization in e-commerce and consumer preference

11. Is Market segmentation a good or bad strategy for sales channels?

12. How can consumer behavior can be predicted in fat fashion marketing?

13. Conduct an online survey upon the fluctuating trends in market

14. How can sustainability can be combined in fashion marketing?

15. What is the role of supply chain management for better sales and brand value?

16. How culture can influence the choices of consumer in terms of fashion?

17. Importance of loyalty programs for better customer retention

MBA Marketing Dissertation Topics

1. How are anchoring bias impacts on pricing strategies?

2. Explain about the strategic implications of data-driven marketing

3. What is the role of digital transformation to enhance brand strategies?

4. How effective are omnichannel retail strategies for marketing?

5. Impacts of content marketing for lead generating in b2b markets

6. What is the meaning of experiential marketing for customer retention?

7. How does blockchain technology helps in transforming digital advertising?

8. What are the best strategies to apply for better financial condition?

9. Explain about the best marketing practices for managing workforce

10. What is the role of social proof for influencing consumer decision?

11. How does digital marketing influence businesses all over world?

12. Conduct comparative analysis between digital vs traditional marketing

13. Explain the impact of loyalty schemes for customer satisfaction

14. Does color psychology has any role in digital marketing?

15. Impacts of cultural difference on shaping consumer preferences

16. How can we use digital marketing for enhancing financial literacy?

17. What is the extent of marketing required for vintage luxury brands?

18. Explain about the role of data-driven decisions for fashion campaigns

19. What is the role of relationship marketing in international space?

20. Conduct comparative analysis between international and segmentation

Interesting Marketing Dissertation Ideas

1. What is the difference between genuine quality and perceived quality?

2. Why brand associations could ultimately be harmful

3. For what length of time should a business promote a new brand?

4. Why is it so important for branding to use theoretical approaches?

5. The part branding plays in sales on public transportation

6. Does e-commerce offer marketers and promoters a brighter future?

7. Examine rural marketing strategies in emerging countries.

8. What connection exists between ethics and marketing?

9. The impact of the coronavirus epidemic on marketing tactics

10. Talk about how the five Ps of marketing are changing throughout time.

11. Market segmentation's function in choosing which communications to prepare

12. What influences decisions about pricing, distribution, and products?

13. What is the correct amount of social media presence for global companies?

14. Why type of text used in a branding message matters the most?

15. What is the role of color choice and short notes in digital marketing?

16. Explain how the internet impacts consumer behaviors for the worst

17. Why celebrities and influencers in digital marketing is considered expensive?

18. What are the current strategies used by online marketers in UK?

19. Explain the role of Instagram ineffective social media branding and marketing

20. Importance of localization for preparing social media marketing messages

21. How direct marketing via YouTube helps beauty brands for good sales?

22. Does message length affects the success of any digital marketing firm?

23. Group-oriented vs individual-oriented, which one is more successful?

24. Do you think using social media reduces the cost of marketing?

25. Importance of native advertising and its effectiveness in UK, China, and US

Marketing Dissertation Topics of Branding

1. How relevant is SMS marketing in the current year for marketing?

2. What are the elements of branding and brand recognition?

3. Difference between direct and digital marketing for consumer experience

4. How can customers save themselves form deceitful direct marketing?

5. Conduct relationship between duration of voice notes and messages

6. Importance of brand equity through celebrity endorsements

7. How to assess the customer satisfaction for tourism and hospitality?

8. Comparative analysis between digital vs traditional marketing

9. Do you think that internet marketing is just direct marketing technique?

10. How does cultural differences impacts upon the way of marketing?

11. Important marketing trends and tactics for better sales and results

12. Do you think language impacts the identity for a brand?

13. Explain the importance of knowing the consumer choices for better sales

14. What is the impact of AI on traditional marketing for small retailers?

15. Explain the role of fast fashion for luxury brands and their marketing

16. How influential are retail stores for millennial and consumer retention?

17. Relationship between brand loyalty and customer satisfaction

18. Compare both offline and online marketing in terms of effectiveness

19. Explain how do virtual reality helps in enhancing customer experience

20. Explain about the effectiveness of social media marketing

21. What are the cultural factors that affects global marketing strategies?

22. Explain the meaning of cause-related marketing and its importance

23. Explain how does unethical behavior affects the brand image

24. Importance of innovations to sustain brands and its loyalty

25. Comparative analysis among Starbucks vs McDonalds in terms of brand value

The above are the comprehensive list of 150+ dissertation topics in marketing, you must have understood the list properly. So, now it is time that you craft an impressive piece that impresses the professors. However, if you do not have the necessary skill set for it, then no worries! You can get assignment help or with your dissertation from us at Assignment Desk, in the following section.

Need Help with Your Dissertation? Contact Us

Summing up, you may know now, that marketing is a broad field that has various branches and sub branches. Thus, when you are hunting for a perfect topic, you need to conduct extensive research in various fields. But good for you, our experts have already done the difficult part by providing you with 150+ marketing dissertation topics in the above blog.

So, you must have chosen the best one for you hopefully. But we are not leaving you here; we can also help you with the writing part of any document that you want for which you just need to order for our services like English assignment help. So, what are you waiting for? Order now and enjoy top grades in your dissertation.