Business Skills

Task A

CV for Specific Job 

Task B

Cover Letter for a Specific Job

Address : 29, Goldington buildings

                Royal College Street, NW1 0PA

Telephone : 07948556788

Email Id:  yas25@live.co.uk

Date : February 24, 2017

Stuart Destreza, Internship coordinator

Leveret Hardware

England

Dear Mr. Stuart,

I have keen interest in the Management Internship Program by your organization, the Leveret Hardware. Being a Care assistant at the Bluebird Care I have gained an ample of knowledge about dealing with people and also gained the ability to manage them. I have passion to amuse your organization with my expeditious management skills and also excited to work as an intern in your organization.

While working as a sales assistant in Golden Supermarket and Tuttons restaurant I have gained the skills of providing excellent customer services to gain recognition and satisfy them. This have inculcated in me various management skills which would be of great help to me for working in your organization. I am also certified in a wide range of fields including Food Hygiene, Customer Service, Health and Safety and also in first Aid. In order for better endurance of various services and facilities the knowledge of measures which need to be taken is also possessed within me.

I am confident that my experiences, skills and brawny interests in the goals of your organization, Leveret Hardware, have prepared me to be a strong intern for your program. With my passion and enthusiasm I will definitely make my contribution in taking your organization to reach new dimensions.I have attached my resume and look forward to discuss my qualifications with you. Thank you for giving me your time and consideration.

Yours Sincerely,

Farhiya Jigis

Task C

Customer feedback for The Mexicana Supreme

It could be said that the recently increasing complaints about our restaurant The Mexicana Supreme on the review website 'trip advisor' has started to put a negative impact on the growth and reputation of organization which it has been maintaining since long time. There might be a possibility of lack of services provided to the customers which is creating a negative impact over their minds. The authority needs to take some serious measures in order to satisfy the customers thereby achieving quality services and enhancement of the reputation of the restaurant.

Discussing about the feedbacks the one which really shook the reputation of the restaurant was the feedback as illustrated by Edwina. The food served to her was of very low quality. The reason could be the mismanagement of the stock left for preparing food. Some workers are not taking care of the quality of ingredients being used and thus the overall dish becomes a total waste causing it to smell very badly. For improvement of this a proper management of the stock needs to be done by the workers and a check must be done on the dishes before taking them to the customers.

Customer service is also a major issue that needs to be taken care of. As illustrated by Christopher and Edwina the customer service is very poor. The possible cause for could be lack of communication among the staff members regarding orders placed by the customers. The management criteria also seems to be failing regarding the complaints. The manager, thus, needs to apply new strategies which must include proper flow of communication between each member of staff, from higher authorities to the workers. Regular meetings must be organized so that one gets to know each other and hence they can communicate properly for successful running of the restaurant.

Another point in feedback that was of concern was the high prices for very small portions of dishes. This was a major issue raised by Dustin and Jimmy. The portions served are very less in quantity and the quality is also not up to the mark. And above all they are so costly that the customers prefer to go to other restaurants and have a satisfactory meal that too within the same price range. As a remedy of this all the chefs workers need to make some strategies regarding the portion of dishes and then discuss with the manager of the prices can be made affordable. Also, the dishes should be innovative and tasty so that when the customers see the dish and further taste it, they find the dish worthy of the amount they have paid for it.

It needs to be understood that for any restaurant, and here the major concern being the Levisham branch of The Mexicana, the customer is the highest priority. Customers are the one who advertise the qualities of restaurant to their friends and family if feel fully satisfied and are well served. Thus, the restaurant members need to take care that customers are treated properly. Considering the feedback as complained by Katherine and Christopher the behaviour from the manager side was not proper towards them. When they demanded for their amount to be paid back or for replacement of their dishes, no sign of concern was shown from the side of the manager. All this left a negative image of the manager on the minds of the customers. The manager could possibly be dealing with workload and as result of stress this happened. This act of rudeness is not at all ethical or professional towards the customers, whatever the reason is. Manager needs to handle multiple tasks at the same time. Also, if customers are not satisfied by the dish served to them then plans should be made to either replace the dish served or return the amount of money.

Another point of major concern is that the dishes are not innovative and the quality is also so poor that the customers prefer other restaurants for the same dish. So the chefs need to come up with new menu including a variety of innovative dishes at an affordable price that would make The Mexicana a centre of attraction among all other restaurants.

Task D

I. Description of Unique Selling Proposition

Meaning of Unique Selling Proposition– It is also known as the Unique Selling Point.It refers to the unique, innovative, low-cost product and services and also high quality for the competitor product and services in the market.

The benchmarking in the category of competitive, industry and best-in-class becomes important point of consideration wherein the company standards are compared with those of other company, industry to which it belongs and also comparison of achievement level respectively. This will help the company in recognising the changes in different processes related to business and further help the organization in providing highly qualified services in market for selling their products.

It is the marketing strategy used by organizations which depends on the technique and characteristic of the Unique Selling Proposition to define the quality of their product and services to its customers so that they purchase them (Papadopoulos and Heslop, 2014). It also depends on your promotion activity and marketing strategy for introducing new product in the market. For this branding concept could be undertaken. Branding reassures customers about the quality of the product and provides an enduring platform to develop other businesses. In order to achieve unique selling propositions various decisions need to be undertaken. For effective decisions a business model needs to be constructed which will democratise decision making and also includes financial planning, forecasting, mapping and data mining. Unique Selling Proposition also depend on retailer and wholesalers to give proper description of product so the shopper can purchase the product and sell it to customer. There are mainly three categories of proposition -

1. Product- It may relate with the quality of product.
2. Price- It may relate to the Affordability of price of any person.
3. Support– It may relate to the Social Connection.

II. Meaning of Social Media

Social Media is the platform where we acquire knowledge and use variety of internet based applications in tract with each other. It includes networking sites like - Facebook, Twitter, LinkedIn, Reddit, Wikipedia, Pinterest etc. In other words we can say that it is the platform which lets people all over the world to communicate and also transfer information in same way (Jensen, 2013). Social media also provides platform to share videos & pictures, update the profile and status etc. Social media not only supports interaction among people, but it is also used for marketing product and services. Social Media also helps a businessman to influence and identify the needs and desires of customers in the target market by using social websites.

III. Describing a Social Media Website According to Texts by Hindle and Albarran

A social networking site according to Albarran is defined as web based service (Albarran, 2008) that allows individuals to achieve the aim of:

• building a public or semi-public profile within a finite system,
• articulating list of other users with whom they have mutual connection,
• viewing and traversing their list of connections and those made by others within the system

This definition can be understood by taking the most popular social media website into considerations which is Facebook. It is a worldwide platform which allows different people across the world to stay connected with each other. The user constructs his/her profile which is made public or semi-public as per the choice of the user. Further by sending requests to other users who are present on the platform connection is established and friend list is obtained. If a user wants to know about someone then the desired name can be searched and information could be obtained and also the connections which are common to both of them are shown as mutual connections.

Referring to the texts of Hindle one of the major point which associates strongly with social media website Facebook is Empowerment is the idea that an organization is most productive when all the users working there are empowered to manage decisions on their own, when authority is formulated down to all levels of organization (Hindle, 2008). Facebook provides complete authority to users to make changes according to their choice and thus manage their accounts in a systematic manner.

References

• Papadopoulos, N. and Heslop, L.A., 2014. Product-country images: Impact and role in international marketing. Routledge.
• Jensen, K.B. ed., 2013. A handbook of media and communication research: Qualitative and quantitative methodologies. Routledge.
• Hindle, T., Guide to Management Ideas and Gurus. 2008. [pdf]. Available through:<https://bordeure.files.wordpress.com/2008/11/the-economist-guide-to-management-ideas-and-gurus.pdf>. [Accessed on 24th February, 2017].
• Albarran, A. B., The Social Media Industries. 2008. [pdf]. Available through:<http://www.book2look.com/book/xfpiFZUGvO>. [Accessed on 24th February 2017].

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