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To identify the key challenges faced by public organizations in the context of employee’s performance appraisal and bonus- A study on Welsh Utilities Regulator (WUR)

Executive Summary

In the modern era, managing and maintaining people, in the long run, is not an easy task for businesses. It can be stated that in order to sustain in highly competitive marketplace, it is required by companies to retain its talented and skilled workers for the long run. For this purpose businesses carry out performance appraisals, offers various bonuses to workers and providing them with better working conditions. However, it can be critically argued that carrying out a performance appraisal and offering bonuses is not an easy task, and companies are required to face wide range of challenges in the same.

Virgin Group - Case Study


According to the provided case scenario, Welsh Utilities Regulator (WUR) is a public company that was founded in the year 2004. Furthermore, the company’s business practises includes carrying out regulation water, gas, sewerage and electricity within industries in Wales. Over the past few years, the company is offering bonus to employees but this year the workers has not able to deliver satisfactory performance and this has created obstacles in front of the company. Along with this, the financial position of Welsh Utilities Regulator (WUR) does not allow the company to provide bonus to its workers.

The best solution to this problem is that instead of providing full bonus the company can provide half of the overall bonus percentage. Future a meeting can be conducted to inform workers that this has been done because the employees are not able to achieve the objectives. Open discussions can be carried out by Welsh Utilities Regulator (WUR) in order to deal with this problem. Providing half bonus will help in eliminating the chances of making workers completely dissatisfied and will also make them realize the impact of their dissatisfactory performance on financial condition of the company.

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