CompanyIntroduction
Event management is one of the most important and toughest tasks. Events need to be organized effectively to attract customers towards organization products and services and to maintain effectiveness of their products and services. For the success of an event, managers need to manage all available resources to achieve their goals and objectives easily. In this report, we will prepare a new year event in a metro bar. The marketing mix helps to establish and for the overall success of a business. Marketing strategies help to improve the presence of an event in the minds of their customers and improve the effectiveness of their products and services. Marketing strategies help to maintain the effectiveness of an event. Marketing is required at each and every stage of an organization. Human resource requirements help to maintain the smooth working of an event. Require to establish the success of an event. Financial details are provided to analyse profitably earned from an event.
Marketing strategy
Marketing is one of the important factors for the overall development of businesses and to attract a large number of customers towards organizations (Ickman et al., 2016). Marketing helps to improve the presence of an organization in the market and work towards the achievement of goals and objectives. Marketing strategies help companies compete with their competitors to earn an advantage. It help to develop overall brand awareness in market for product. In the context of a new year event in the metro bar marketing mix, help to analyse various resources that are required to promote the event to attract customers. Different elements of the mix work together to achieve the objectives of the organization.
Product
Product means what an organization or an event offers to their customers to fulfil their needs. Before marketing, companies need to analyse features that are provided by products to customers. In a new year event organized on Metro bar products like food and beverage, music system, drinks, and awards are given to best-dressed couples, dance floors, and disco lighting facilities are provided to customers. Food like ice cream, pizza, sandwiches, soft drinks, and alcohol are available for guests.
Price
Price means at what cost customers want your products and services. The price of the product needs to be set according to an analysis of the customer's ability to pay and all other expenses for the development of the product (Akutagawa and Myslinski, 2015). In a new year, the event manager needs to create a budget and set price after analyzing the advertising cost of the event, the cost of the venue, food items, staff, gifts, facilities, and music system. Metro bars need to make their prices minimum to attract a large number of customers, which helps them to increase overall profitability.
Place
An organization needs to analyse their target market and set their place where customers are easily able to get products. Places need to be effective that attract customers easily. Event companies find places for a new year party. In this context, a new year party place is a metro bar where guests are easily able to reach. Due to the popularity of metro bars, they help to attract customers easily. Their wide parking space helps guests park their vehicles easily. Due to good inside space, people are able to enjoy parties easily.
Promotion
Promotion means advertising or promoting a product or service of an organization. Promotions help to improve the presence in the minds of customers and to grab their attention towards services. It helps to appeal to customers towards the organization's services. In this context of a new year event in a metro bar, they use social media marketing and hoarding in front of colleges to attract students. Promotion of discounts and offers on social media provided to guests in
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