Internet marketing can be termed as marketing and advertising efforts by using web and direct sales through e-commerce. It is also considered as electronic marketing in which the company uses various methods along with traditional methods such as newspapers, television and radio (Albarran, 2013). In the present report, the concept of internet marketing is discussed in context of Small Restorations Limited that is small enterprise engaged in buying and selling of office furniture systems. This report covers the various elements of internet marketing which are used by the stated business. Further, it also covers the use of internet for the purpose of promotion through digital marketing communication. In addition to this, it also produces the market research for customer relationship management. At last, an internet marketing plan is designed in order to evaluate all the aspects such as market segmentation and competitor analysis (Andreasen and Kotler, 2008). It covers all the analysis on internet marketing which is beneficial for the company and it is managed by the organisation.
1.1 Elements of internet marketing
Internet marketing is a considered as a mixes of different elements which is used by Smart Restorations Ltd in order to increase the sales. It can be used by them whether they are running business online or offline (Chaston, 2015). In modern era, all of the businesses are using internet marketing which is easy for them and understand the concept. There are various elements of internet marketing which are used by Smart Restorations Ltd are as follow:
Creation- Creation can be termed as a process where a website is created for developing to carry out online marketing. In this process, it covers the determination of content and designing of website. It is important that a person to be effective at the time of developing website so that it identify the success and failure of that plan. It is needed by the business to provide relevant and accurate information to the people (Chen and Yang, 2014).
Optimization- In this process a appropriate key word is developed by the stated business in which the content is related to that specific key word. The process of optimization can be done in an effective way by creating an attractive tag-line.
Promotion- This is another element of internet marketing and potential of internet marketing is based on the promotion of company on internet (Feng, Bhargava and Pennock, 2007). Along with this, there is one of the best way to carry out activities of promotion as it can be done through social media sites including Facebook.
Analysing- This can be termed as a process where business analyse the different aspects of the marketing plan. In this context, all the elements are observed which helps to find out the loop holes and appropriate outcomes can be achieved (Fritz, 2013).
1.2 Internet marketing mix
Internet marketing mic can be defined as the combination of various elements of marketing. This is a set of different actions that helps the sated company in order to carry out the activities of promotion and branding in an appropriate manner. All the businesses have to make sure that the marketing mix can be developed in a effective manner for attracting the customers and earn high profits (Gay, R., Charlesworth and Esen, 2007). The internet marketing mix is described below-
E-product-This is one of the most essential element of internet marketing mix in which an organisation required to be appropriate at the time of selecting the goods and service which are going to be promoted online. They also have to make sure the detail information of the products are available for the customers so that they can purchase it with proper specification (Hanson and Kalyanam, 2007).
E-Price- It is another most important factor which helps to determine the demand of products in the market. Through online promotion of goods and services as it decreases the cost of products. For the purpose of increasing sales lowering the prices of products so that customers can easily purchase it. Thus, it helps to enhance in the customer loyalty. Prices of products and services are based on the preferences of customers and they can manage the prices according to the preferences of them.
E-Place-Place can be refers to the place from where the products are purchased and deliver to the different customers. It is important aspect for Smart Restorations Ltd to make sure that all of the products are delivered to the customers on specific time (Holland, Diehl and Herrmann, 2013). Thus, the company have to be ensure at the time of selecting the place.
E-Promotion- In the process of promotion is needed to be carry out in effective manner. The company faces different issues and challenges at the time of promotion of products on internet and that are required to be overcome. The company promoted products and services using various platform such as social media marketing and using different tools and techniques of promotion so that they can provide appropriate information related to the products (Ivy, 2008). Further, this tools and techniques plays an important role in order to make effectiveness of promotional strategies on the customers.
1.3 Comparision of internet marketing tools
Internet marketing tools are those by which the company carry out the plan of marketing. Further, there are different tools that are used by the company according to needs and requirement and some of the tools are described below as :
Social media- It is considered as an important tool which helps to carry out the the process of marketing using social media (Kotler and et.al., 2015). Further, this method id cost effective and outcomes are appropriate which helps the business so that they can market their goods and services in proper way. The company can uses social media such as Facebook and other common sites which are accessed by people. Through social media company can promote their products and services to the wide range of people which is beneficial for them and can engage a large number of customers so that it increases the level of profit in business.
Search engine optimizer- This tool is used to maximisation in the traffic which leads to increase in the people who are visiting website. This tool is helpful in order to increase in the visibility of website and sales of goods and services (Laffey, 2007). It can be stated that this technique helps to manage the sales of the products and services which is based on the visitors of the website. It is required to be appropriate use of the search engine so that customers can effectively manage the visibility of the customers.
Web content- With the help of web content the the internet marketing can be carried out in an effective manner. This tool is helpful in order to attract customer by giving appropriate content on website so that customers get attracted towards it. This is helpful in order to attract large number of customers by providing appropriate content to them with specifications.
PPC advertising- Pay per click is one of the important tool of online marketing. In this tool the publisher of advertisement receives money on each click of the add which is posted by them (Schibrowsky, Peltier and Nill, 2007). This tool is different in which it creates fast and proper outcomes in a short period of time.
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1.4 Examination of interactive order processing
The process of interactive order can be termed as a proper activity which is carried out with the help of internet. There are different e-commerce businesses which implemented this kind of system of order processing. In this system, it starts with the stage in which customers place an order considering a specific product (Simmons, 2016). After the process of ordering the seller confirm the order and buyer gets a message of confirmation and details regarding the product. In the information related to the delivery of product and it also contains the code and date on which the goods are delivered to customers. Further, the buyer and seller both of them are access the information of products through track the order. So that they can get knowledge regarding the product. Every business required to make sure all information related to the products and implement this type of process. Therefore, if it can not be done in an appropriate manner so that they an encourage the customers so that they can prefer the products of other company (Singh, 2015).
2.2 E-mail marketing newsletter
Greetings of the day!!
There is a big sale and different types of discount are available on the office furniture equipment:
The date and time of sale is given below
Date- 25th January
Time- 7 am. To 10 pm.
For more information please visit the official website of company.
3.1 Secondary market research
Smart Restorations Limited is small business enterprise that is engaged in buying and selling of systems of office furniture. The company have large number of customers as they sell their products in the different locations. There are various types of tools and techniques are used by them in order to attract customers for their products and services. The company decided to make a partnership with Blue search for the purpose of improvement in conversation rate. There is increase in the profit and sales of business by using different changes are made by the marketing team by creating brochure of the company (Strauss, 2016). It has been identified that there is large scope for the company as the customers are interested in buying the products of Smart Restorations Limited. The stated company also make improvement in the market size due to the changes in its products in a particular time frame. This will leads to increase in the volume of sales and increase in the profit of the company. The expectation of the customers are high so that the cited business make goods and services as per the needs and requirement of them. Smart Restorations Limited adopted different tools and techniques of promotion such as direct selling. Social media marketing and print media. This tools are helpful in order to promote the products in the different areas that is beneficial for the business (Thrassou and Vrontis, 2008). Thus, it can be stated that this techniques can help the business so that it increases the sales and revenue of the cited org