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Introduction

Strategic decision making is the process by which managers can decisions for the betterment of the organization. These decisions are concern with organizational activities and the overall organizational environment. Companies make strategics towards achieving their goals and objectives, and improves employees efficiency. It also helpful in compete with the external environment of the organization as well as internal also. Employees behavior and their activities are affected by internal or internal factors of the market (Nielsen and Nielsen, 2011). So as these factors also reduces the chances of gain competitive advantage of the company, and its market growth. Internal factors of the organization can be reduces with the help of SWOT analysis, it involves strength, weakness, opportunities and threats of the organization. SWOT analysis is helpful in evaluate the overall internal activities of the employees and suggest strategics to reduce them. Due to this, strategic decision making also develops a healthy an dwell being environment in the organization. There are so many external factors in the organization that affects on employees performance and their behavior. These factors are as – political, economical, social, technological and legal (PESTAL). They also impact on organization's image and its market share and increase the number of competitors.

Task 1

Analyse the external environment of the organization and justify the threats and opportunities

The external environment of an organization is combination of the all outsider influences and factors that affect the activities of the company. organization should have to act or react to manages its flow of operations. External environment involves entities, factors, events and conditions that are surrounding overall the organization. It not only affect organization's activities and operations but also determines its risk and opportunities. External environment also known as operational environment that is totally opposed form internal environment. Managers can analyze the external factors with the help of PESTAL analysis, it is helpful in order to reduces the external factors that impacts on employees performance and their productivity as well. The factors that are involve in PESTAL analysis are as follows...

Political factors

It includes political stability in the market, government of the organization, taxation policy, environmental law, labour law, trade restrictions and so on. Basically it consider the relationship of the company with its government. It plays an crucial role in the success of Imda Tech. It establishes balances between free markets and system of control. Along with this, the government of every nation's don't supports any illegal or immoral corporate activities.

Economical factors

Economic factors relates with the health and wealth of any business organization. In Imda tech, economic factors helps to analyse the economic conditions of business. It is assistive in finding these problems such as- unemployment, economic growth, international trade and current levels of inflation, so as managers can make a better strategic plan. There are some economic factors that impacts on company's performance, such as- credit accessibility, interest rates, inflation, unemployment rates, and disposal income of buyers.

Social factors

Social factors involves distribution of wealth, education level of employees, changes in lifestyle and trends, population demographics etc. These circumstances affect on the mentality of consumer's and individual's in a given market. Social factors are also known as demographical factors.

Technological factors

Technological factors impact on employees performance because there are so many working techniques are available in market, due to these tools and technologies employees can work easily but they cannot develop their skills and knowledge (Citroen, 2011). In Imda tech, there are some technological such as – rate of technological obsolescence, new discoveries and innovations or new technological platforms.

Legal factors

Legal factors involves profit margins, viability of certain markets and product transportation. It assess the legality of business towards products and services.

Porter's 5 model

Porter's 5 forces model is a framework for evaluating the level of competition between industry and organization strategy development. It design to determine the intensity of competition in industrial organization. It also develops the attractiveness of competitive advantage that refer for overall company's profitability. These are the 5 forces that are involve in porter's model, such as – power of supplier, power of customers, threats of substitutes products, competition in an organization, and potential of new entrants in the business (Dekkers, 2011). In imda tech, these factors are also impact on its productivity and efficiency , it also increases competition form new entrants and affect on the quality of product and

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