Developing Organizational Vision and Strategic Direction

Introduction to Developing Organizational Vision

The purpose of research is to identify and develop a vision and direction for an organization or division within firm. It is a crucial task to establish a vision statement in order to connect with the firm's values and its mission. Vision statement helps in defining the purpose for which business came into presence. Furthermore, strategic direction provides benefits to the firm in the form of sharing a sense of organizational direction and purpose. In the current study, public sector enterprise has been selected which is NHS. It is primary funded through central taxation and thus, provides a range of health services to people that are residing in UK. The report describes the key role of stakeholders in relation to the vision of organization. Further, it analyzes the factors that affect the enterprise and its vision. At the end, report is describing the implementation of vision and strategic direction within NHS.

Task 1

1.1 The role of key stakeholders of NHS in relation to the vision

NHS is required to pursue its goals and objectives effectively in order to achieve the desired goals. Here, there are varied stakeholders who play an important role within firm so that industry can grow rapidly in size. Also, it assists in improving the performance of business and delivers the best quality health services to patients. Through evaluating the primary stakeholders, it must involve determination of direct relationship with the health care group and thus, influences the development as well as business objective in its relationship with them. Following are the key stakeholders of NHS with regard to vision. It is as follows...

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Government

UK government plays the main role as stakeholders in order to manage the rules and regulations within care home. Also, it is essential for care providers to follow the policies framed by government in order to enhance the care quality within NHS.

Customers

Customers play a critical role as they are the individuals who acquire and use the business products and services in order to fulfill their needs. Thus, business is required to analyze the needs and requirements of consumers in order to develop the vision statement of firm.

Employees

It is essential for NHS to involve employees in decision making so that they can provide valuable decisions in order to raise the standard of quality as per the needs of patients. Hence, workers are the main stakeholders to carry out the desired task within firm. The research and development department of organization provides innovative services to patients in order to improve their health standards.

However, it is essential for NHS to manage the stakeholders in order to attain the business success. Above discussed are the primary health care stakeholders and thus, it is essential for the care home to evaluate them in order to assess the level of authority, responsibility, influence their ability and patience level. Hence, such evaluation provides the required information in order to prioritize the requirement of stakeholders in order to meet their needs that ultimately helps in attaining the NHS vision to deliver the best quality services to care users.

1.2 Factors that have their impact on business and its vision

In order to analyze the factors which have their impact on business and its vision, it is crucial to carry out PESTEL analysis. It is as follows...

Political

It can be evaluated that the change in political party influences the business and its vision statement. However, the developing pressures of political authorities on NHS to deliver the best quality health care needs to care users at reasonable cost affects the operations of firm and its vision statement too.

Economic

Due to prevailing economic crisis, it leads to decrease in the disposable income of consumers. Thus, it creates pressures on economy and increases the prices of products and services. It also affects the funding of government which results in decreasing the amount of health insurance that government provides to individuals. Hence, it affects NHS in bringing quality services that impacts the business and vision of firm.

Social

Due to increase in aging population, it provides a range of threats and opportunities to NHS. Thus, in order to fulfill the needs and expectations of clients business requires developing its products accordingly. Through increasing expectations and awareness related health issues among individuals, it is essential for NHS to promote transparency in its service delivery process so that clients can be satisfied. Thus, it impacts the business and vision statement.

Technological

The advancement in technology factor impacts NHS and its vision because they need to enhance their technology in order to deliver the best quality services to care users. However, improving technology requires huge cost and thus, it is essential for the firm to mould its services in order to achieve the vision of customer service and for attaining targets as well.

1.3 Creating a Vision for NHS

NHS vision statement is to deliver the best quality products and services to care users in order to attain the final results. Following are the steps to develop vision statement which is as follows...

• In the first step, it involves determination to develop clear objective so that business can come into existence. However, it also helps in improving its vision statement.
• Further, after determining the objectives, NHS is required to set the stipulated time frame in order to achieve the objectives. It is because; the vision statement is required to be set fixed for a particular time period so that results can be attained.
• In the next step, it helps in developing the vision that involves listing the previous achievements, skills and rendered quality services so that a positive base can be built in order to attain the future success.
• Here, actual writing of vision and business goals should be done so that NHS can evaluate its capabilities in order to achieve the vision statement which it has developed to serve the care users.
• Later, it works on providing the best training to its workforce so that they can effectively communicate and implement the vision statement within firm. It is also crucial for NHS to involve the workers in decision making while formulating the vision statement.
• At the last stage, vision statement needs to be reviewed so that on the basis of gained views from employees, it would help the firm to attain the vision of NHS and to render the best quality services to patients.

However, for carrying out the proper steps, vision statement has been created for NHS. Its new vision statement is “To render the best quality services and products to care patients in order to cure the fearful diseases”. It can be attained through developing innovative technology in order to cure serious diseases and to provide satisfaction among clients.

1.4 Establishing the way in which individuals intend to develop strategic direction for business or division

Strategic direction can be stated as the tactic utilized by management that helps in recognizing the direction of firm in order to attain the framework and to develop actions through which objectives can be attained. Here, the HR manager of NHS is required to develop a strong connection among business and its workers so that they can direct their efforts towards achieving the strategic direction of firm. However, in order to formulate the strategic direction, it involves mission, strategies and core values of business. NHS strategic direction can be evaluated through business goals that affect the firm's vision and objectives. The vision statement of NHS is to render the best quality services to patients in order to overcome the diseases. It can be effectively attained through adopting innovative technology.

Furthermore, business also aims to develop its service quality in order to satisfy the needs of care users. There are varied factors that affect the strategic goals of NHS such as capabilities of workers, research cost and financial capability of business. However, the main goal of enterprise is to assess the best services so that the challenges faced by health care users can overcome it. With an aim to achieve the vision statement, NHS is required to determine the strategic direction. It involves investigation of goals, different strategic planning techniques and the factors that impact the operations of firm at the marketplace. Also, the strategies determined in order to achieve the end results can help in saving the revenues so that it can be invested in implementing innovative machines to cure the diseases of patients. Hence, it provides strategic direction to firm in order to attain the desired goals and vision statement.

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Task 2

2.1 Methods to communicate the vision to engage and inspire others

There are different methods of communicating vision so that individuals within business can be engaged and inspire others. These are as follows...

Developing Presentations

Here, the top management of NHS is required to convey its new vision statement to its workers through organizing presentation. It helps an individual to understand what business expects from them. Further, it is essential for the workers to carry out proper activities so that they can render the best quality services to patients in order to fulfill their needs. Such a method is easier in order to fulfill the roles and responsibilities of workers for attaining targets.

External Support and Expertise

Here, business needs to outsource specific professionals and experts from different fields so that they can analyze the needs and maintain the quality of services in care home so that results can be attained. However, such external support can provide guidance to workers so that they can carry out the specific vision of the NHS. Hence, professionals play a critical role in communicating the vision statement to inspire and engage others within the firm.

Organize Induction

NHS is required to organize an induction program in order to make employees engaged towards the common vision statement of firm. It is the most crucial method through which business can engage its workers to encourage others in order to accomplish the vision of enterprise.

2.2 Assessing the Way to Build Support for Vision

In order to develop a support system for the vision statement, business is required to undertake effective ways which are as follows...

Effectual Communication System

Through building a support system, it is crucial for NHS to develop coordination among different business activities. However, in order to comply with such type of activities, firm is required to build effective communication channel so that information can be communicated within firm in order to attain the desired goals. It also assists in ensuring NHS workers to support the vision statement so that results can be attained within a stipulated time frame. Further, it also involves undertaking innovative technology in order to build coordination within firm with an aim to attain the vision of NHS.

Overcoming Equality Problems

It is crucial for the organization to develop effective support system in order to resolve the equality issues such as discrimination and gender inequality so that NHS can attain the desired vision of firm. However, such issues related to equality develop dissatisfaction among workers that hampers their performance. Later, it impacts the vision of NHS.

Negotiation skills

It involves interpersonal skills, decision-making ability, teamwork and problem solving skills that helps in creating support system in order to build vision statement of firm. However, involving such skills in individuals help in accomplishing the goals within assigned time limit. It also assists employees to overcome the problems and build long term vision for the firm.

2.3 Ways that will be used to communicate the vision and strategic direction to external stakeholders

It is essential for the firm to undertake different ways in order to communicate the vision to external stakeholders. These are as follows...

Promotion through Media

NHS is required to communicate its vision and objectives to external stakeholders through adopting media channels. It involved advertisement on TV, newspaper, radio etc. However, it helps the firm to make customers aware about the products and services of enterprise so that more people can be attracted towards it. Also, NHS can effectively communicate its future plan to outside shareholders so that they can attract them to invest within firm. Thus, it is an important tool to convey the vision of firm with the help of media promotion.

Feedback Mechanism

It is another type of communication way through which feedback can be gained from external stakeholders in order to enhance the vision of firm. However, it helps the organization to determine their interests and requirements that help in facilitating NHS to effectively convey the goals and vision of firm and to provide the best quality services to patients.

Annual Reports

Business is required to convey annual reports to external stakeholders so that they can evaluate the revenues and expenditures of firm. It is the best way to communicate the vision of firm to auditors, suppliers and competitors in order to attain the desired targets.

Task 3

3.1 Leadership behavior required to promote the vision

It is essential for individual working within firm to develop leadership behavior so that they can promote the vision of NHS. It is as follows...

Develop a role model to promote and implant vision

Leaders are required to develop role model in order to build the capability to influence the behavior of their colleagues and to deliver the best quality services to individuals. Thus, these people can act as a leader within team so that vision can be implemented and promoted to achieve the final results.

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Change Management

It is essential for leader to possess the ability to manage changes. NHS workers are required to build attitude in order to manage the change within enterprise so that encouragement and inspiration can be built in order to promote the vision of firm.

Participative Leadership Style

With the help of such type of leadership, it helps in promoting the vision in internal business. Thus, it is essential for leader to consult with the team members in order to make decisions. However, it helps in facilitating and encouraging vision through motivating workforce.

3.2 Necessity to Embed the Vision in Business

It can be evaluated that NHS is required to implement the vision within firm in the following ways...

Approaching Change Model

It is a consultative style model that can be adopted by business in order to implement the delivery of the best quality services within NHS. However, in such style, business is required to gather responses from workers so that they can be encouraged in order to participate in the strategic planning process. Thus, it incorporates such change within enterprise. Also, it becomes easy for the top management of firm to embed the vision within firm.

Organizational Culture

It involves attitudes, beliefs and values of workers within enterprise. All such factors possess the capability to influence the proper quality standards of health care so that diseases of care users can be cured. It is also essential for NHS to implant the vision within enterprise with an aim to investigate its impact on business culture. Furthermore, business needs to evaluate the responses from care users that help in determining the extent to which business is able to attain its vision.

3.3 Using vision to derive NHS objectives that set the strategic direction

NHS is required to transform its vision into organizational objectives in order to set the strategic direction within firm. It is as follows...

Analyzing the Vision

In the first step, it involves analyzing the vision of business so that best results can be attained. Thus, through analyzing vision of NHS, it helps the firm to attain desired objectives. Also, it supports the organization to develop vision effectively so that they can render the best quality services to care users for attaining set targets.

Identifying the Objectives

After evaluating the vision, it helps in delivering the best quality services to individuals that helps in curing diseases. Therefore, it is essential for business to link objectives of the firm with vision. Thus, it ultimately helps in attaining the vision of enterprise. However, the objective of firm can be built through improving research and development in order to enhance the skills of workers and to render the best quality services to patients. Thus, it helps in achieving the strategic direction for NHS.

Establishing a Proper Action Plan

At the end, business needs to transform its vision into objectives that involves establishing proper action plan so that workers can implement the actions in order to attain desired objectives.

3.4 Outlining the Strategic Planning Process used within NHS

Following is the strategic planning process that is undertaken within NHS...

Determining Mission and Objectives

It is the first step which states that it is crucial for the firm to determine the mission and objectives of NHS. Business can build its strategy in order to develop its vision and objectives.

Environmental Scanning

Here, firm needs to carry out proper environmental scanning so that it can assess the potential threats that might affect business in the future. Therefore, NHS is required to adopt SWOT and PESTLE analysis to bring the best outcomes.

Strategy Formulation

Further, the information obtained from environmental scanning has been used effectively in order to formulate the strategy within NHS.

Strategy Implementation

Later, it assists in implementing the developed tactic so that best results can be attained. It requires proper resources so that strategy can be implemented effectively within firm to attain the desired results.

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Evaluation and Control

At the end, business needs to undertake responses from workers so that best results can be attained. It also helps in determining the controlling measures so that strategic plans can be improved.

Conclusion

From the above study, it can be conferred that stakeholders play a critical role in defining the vision statement of business. Also, there are varied PESTLE factors that affect the business and its vision to a great extent. The developed vision statement of NHS is “To render the best quality services and products to care patients in order to cure the fearful diseases”. Thus, it can be attained through building strategic direction for the firm and thus, desired objectives can be achieved. Also, NHS needs to implement innovative technology machines in its research and development department that helps them to overcome the diseases of patients. Furthermore, in order to support the vision statement of enterprise, it is essential to develop effective communication through adopting different media channels.

References

• Albrechts, L., 2004. Strategic (spatial) planning reexamined. Environment and Planning B.
• Berkovich, I. and Yoeli, R., 2010. From personal ethos to organizational vision: narratives of visionary educational leaders. Journal of Educational Administration.
• Boyatzis, E. R. and Soler, C., 2012. Vision, leadership and emotional intelligence transforming family business. Journal of Family Business Management.
• Bryson, J. M., 2011. Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achievement. John Wiley & Sons.
• Burke, W. W. and Noumair, D. A., 2015. Organization development: A process of learning and changing. Pearson Education.