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Developing Organizational Vision and Strategic Direction

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Introduction to Developing Organizational Vision

The purpose of research is to identify and develop a vision and direction for an organization or division within firm. It is a crucial task to establish a vision statement in order to connect with the firm's values and its mission. Vision statement helps in defining the purpose for which business came into presence. Furthermore, strategic direction provides benefits to the firm in the form of sharing a sense of organizational direction and purpose. In the current study, public sector enterprise has been selected which is NHS. It is primary funded through central taxation and thus, provides a range of health services to people that are residing in UK. The report describes the key role of stakeholders in relation to the vision of organization. Further, it analyzes the factors that affect the enterprise and its vision. At the end, report is describing the implementation of vision and strategic direction within NHS.

Task 1

1.1 The role of key stakeholders of NHS in relation to the vision

NHS is required to pursue its goals and objectives effectively in order to achieve the desired goals. Here, there are varied stakeholders who play an important role within firm so that industry can grow rapidly in size. Also, it assists in improving the performance of business and delivers the best quality health services to patients. Through evaluating the primary stakeholders, it must involve determination of direct relationship with the health care group and thus, influences the development as well as business objective in its relationship with them. Following are the key stakeholders of NHS with regard to vision. It is as follows...

Government

UK government plays the main role as stakeholders in order to manage the rules and regulations within care home. Also, it is essential for care providers to follow the policies framed by government in order to enhance the care quality w

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