Management of Entrepreneurship, and Various Issues in it

Learning Outcomes

Students will have to demonstrate upon successful completion of this module:

Knowledge

K1. A proper understanding of the theoretical business start-up, growth activities and risks related to the management of the entrepreneurship, innovation and creativity processes.

K2. How to build and analyse a Concept plan – with key areas of market research, marketing, operations, human resource, legal, finance and contingencies/exit strategies.

K3. An admiration and personal reflection of the effect of entrepreneurship, innovation and creativity on your under/graduate or an entrepreneur’s journey.

Skills

S1. A capability to resolve problems through critical, logical and creative thinking.

S2. A capability to demonstrate risk identification, analysis and management.

S3. A capability to develop written & oral communication skills; with ideas using innovative and creative methods.

Assessment

Task:

Managing Entrepreneurship, Innovation and Creativity Report

Tasks and Guidance Notes:

Task 1 – My Story: In the beginning Part

Are you entrepreneurial, creative and/or innovative?

We want to know who you are. Is your family entrepreneurial?  What environment are you coming from?  What pre-entrepreneurial skills and attributes are you bringing to the module? This section is the introduction to the report.

Task 2. – Research Questions

Choose one of the FIVE research questions below: A, B, C, D or E. Briefly discuss the theme and issues using a broad range of credible sources. Use examples, your concept plan or case studies to demonstrate your answer.

Option A –Theme – Society

Explain social entrepreneurship? What are the motivations in setting up a social enterprise?

Option B – Theme -Organisations/Products

Happy 20thBirthday Google! Explain and demonstrate, how organisations and products launched post 1999 are changing the way we work and do things?

Option C – Theme – Idea/Concept

What lessons can we learn in applying our ideas and concepts to the marketplace?

Option D – Theme - Entrepreneurial Journey

Metaphors: The entrepreneurial journey is like running a marathon or climbing a mountain? Explain

Option E – Theme

Task 3 – The Concept Plan - The Blue Sky Thinking!

Figure 2 - Suggested Structure of Concept Plan

1 Introduction – Business Concept and Opportunities

2 Objectives

 3 Market Research – Primary and Secondary / competitors

 4 Target Market/Customer

5 Marketing

 6 Human Resource

7 Operations – Using the Business Model Canvas

 8 Legal Issues

 9 Financial

10 Risks, Contingency and Exit Strategies

11 Other issues

 12 References

13 Appendices and other supporting documents

Task 4 - References, Bibliography, & Supporting Documents