Learning Outcomes
Students will have to demonstrate upon successful completion of this module:
Knowledge
K1. A proper understanding of the theoretical business start-up, growth activities and risks related to the management of the entrepreneurship, innovation and creativity processes.
K2. How to build and analyse a Concept plan – with key areas of market research, marketing, operations, human resource, legal, finance and contingencies/exit strategies.
K3. An admiration and personal reflection of the effect of entrepreneurship, innovation and creativity on your under/graduate or an entrepreneur’s journey.
Skills
S1. A capability to resolve problems through critical, logical and creative thinking.
S2. A capability to demonstrate risk identification, analysis and management.
S3. A capability to develop written & oral communication skills; with ideas using innovative and creative methods.
Assessment
Task:
Managing Entrepreneurship, Innovation and Creativity Report
Tasks and Guidance Notes:
Task 1 – My Story: In the beginning Part
Are you entrepreneurial, creative and/or innovative?
We want to know who you are. Is your family entrepreneurial? What environment are you coming from? What pre-entrepreneurial skills and attributes are you bringing to the module? This section is the introduction to the report.
Task 2. – Research Questions
Choose one of the FIVE research questions below: A, B, C, D or E. Briefly discuss the theme and issues using a broad range of credible sources. Use examples, your concept plan or case studies to demonstrate your answer.
Option A –Theme – Society
Explain social entrepreneurship? What are the motivations in setting up a social enterprise?
Option B – Theme -Organisations/Products
Happy 20thBirthday Google! Explain and demonstrate, how organisations and products launched post 1999 are changing the way we work and do things?
Option C – Theme – Idea/Concept
What lessons can we learn in applying our ideas and concepts to the marketplace?
Option D – Theme - Entrepreneurial Journey
Metaphors: The entrepreneurial journey is like running a marathon or climbing a mountain? Explain
Option E – Theme
Task 3 – The Concept Plan - The Blue Sky Thinking!
Figure 2 - Suggested Structure of Concept Plan
1 Introduction – Business Concept and Opportunities
2 Objectives
3 Market Research – Primary and Secondary / competitors
4 Target Market/Customer
5 Marketing
6 Human Resource
7 Operations – Using the Business Model Canvas
8 Legal Issues
9 Financial
10 Risks, Contingency and Exit Strategies
11 Other issues
12 References
13 Appendices and other supporting documents
