Context and Scenario:
You are hired as a trainee Strategic Planning Manager by a large enterprise (with at least 250 employees). You have been asked by your line manager to produce an environmental analysis and a strategic growth management plan that is based on the use of recognized internal and external analytical tools taking into account the company objectives of growth and expansions. Present a draft strategic Plan based your analysis in order to use the recognised internal and external analytical tools taking into account the objectives of growth and expansions of ASDA company. Make a strategic plan that is based on the environmental analysis.
What you must do Business Strategy Feb 2019
LO1 Evaluate the impact and influence which the macro environment has on ASDA organisation. Write a brief profile of ASDA organisation including mission, vision and objectives. Use appropriate frameworks to evaluate the macro environment. Briefly evaluate the macro environment to determine and inform strategic management decisions.
LO2 Discuss on ASDA internal environment and capabilities. The external environment, internal environment on basis of their success or failure. Evaluate the internal environment and capabilities of ASDA organisation. Briefly evaluate the internal environment to assess strengths and weaknesses of ASDA internal capabilities, structure and skill set.
LO3 Analyse and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector. Use Porter’s five forces model and to evaluate the competitive forces in your chosen organisation’s industry. Based on the evaluation, use appropriate strategies to improve your organisation’s competitive edge and market position.
LO4 Use models, theories and concepts to assist with the understanding and interpretation of strategic directions available to the chosen organisation. Apply appropriate models in interpreting and devising strategic planning for ASDA organisation. Porter’s generic strategies and Bowman’s extended model of strategy can be two of the possible frameworks that may be used. Present a strategic management plan that will direct the organisation’s future survival in a competitive market. Briefly evaluate the information from both the external and internal environment and data, applying environmental and competitive analysis to produce a set of valid strategic directions, objective and tactical actions.
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Grading Criteria |
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Learning Outcome |
Pass |
Merit |
Distinctions |
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LO1 Evaluate the impact and influence which the macro environment has on an ASDA organisation. |
P1 Use appropriate frameworks to evaluate the macro environment for ASDA organisation |
M1: Briefly evaluate the macro environment to determine and inform strategic management decisions |
D1: Critically analyse and interpret information and data, applying environmental and competitive analysis to produce a set of valid strategic directions objectives and tactical actions |
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LO2 Present internal environment and capabilities of ASDA. |
P2 Apply appropriate frameworks and analyse the internal environment and capabilities of ASDA organisation |
M2 Briefly discuss the internal environment to ass’s strengths and weaknesses of ASDA internal capabilities structure and skill set. |
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LO3 Analyse and apply the outcomes of analysis using Porter’s five forces model to a given market sector. |
P3 Use Porter’s five forces model and to evaluate the competitive forces of a given market sector for an organization. |
M3: Discuss appropriate strategies to improve competitive edge and market position based on the outcomes. |
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LO4 Use models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation. |
P4 Use a range of theories, concepts and models, interpret and devise strategic planning for a given organisation. |
M4: Present strategic management plan that has tangible and tactical strategic priorities and objectives. |
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