Challenges of Company in Internal and External Environment

Organization Selected : G-sport Ltd


  • Overview of your proposed business idea
  • Explanation of the personal expertise you have in this area, because of which you are successful.
  • Explanation of the gap in the market you aim to fill.
  • Location ofG- sports and justification of your choice.
  • A brief outline of report content and structure.

Main body:

  • Analyse of current external environment (PESTLE analysis) relevant to proposed G-Sports Ltd.
  • A discussion of competition; the competitiveness of industry and their competitive advantage.
  • Discuss your target market.


  • Bring together the ideas of report and PESTLE analysis to make the proposed idea viable.
  • The main opportunities you have identified and took advantage of?
  • Main threats you need to consider
  • The next step of business plan.

Word limit 2000 words

What do I need to do to pass?

Mark Criterion1: You should determine the ability to discuss content relating to the principles of marketing and apply this to real world examples.

Topics include: Evaluating different external environment using PESTLE analysis, competition and competitive advantage, market segmentation and targets markets.

Mark criterion 2: You should determine your ability to collect the relevant material to show that you can undertake simple market research and that you have understand the role of marketing in a modern business.

Mark criterion3: Produce a well-structured report with consistent report writing.

Mark criterion4: Come up with your academic sources and reference for your work.

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