Executive summary
1. Chart: Highlights2. Objectives
3. Keys to success
4. Mission
- Summary of Nature's Candy
- Nature's candy ownership
- Start-up summary
- Table: start-up
- Table: start-up funding
- Chart: start-up
- Products
- Market analysis of nature's candy summary
- Market Segmentation
- Chart: Market analysis(pie)
- Table: Market analysis
- Industry Analysis
- Competition and buying patterns
- Strategy and implementation summary
- Competitive edge
- Marketing strategy
- Sales strategy
- Sales forecast
- Chart: sales monthly
- Table: sales forecast
- Web plan summary
1. Website marketing strategy
2. Development requirements
- Management summary
- Personnel plan
- Table: Personnel
- Financial plan
- Important assumptions
- Table: General assumptions
Projected cash flows
- Chart: cash
- Table: cash flow
Break-even analysis
- Chart: Break-even analysis
- Table: Break-even analysis
Projected profit and loss
- Table: Profit and loss
- Chart: Profit monthly
Projected balance sheet
- Table: Balance sheet
Business ratios
- Table: Ratios
Appendix
- Table: Sales forecast
- Table: Personnel
- Table: General assumptions
- Table: Profit and loss
- Table: Cash flow
- Table: Balance sheet